Head of Sales – Leisure

Head of Sales – Leisure

Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
FuseMetrix

At a Glance

  • Tasks: Lead sales strategy and drive new SaaS sales in the leisure sector.
  • Company: Join FuseMetrix, a pioneering platform for leisure businesses across the UK.
  • Benefits: Competitive salary, uncapped commission, generous pension, and private healthcare.
  • Other info: Hybrid working with travel across the UK for client meetings and events.
  • Why this job: Be part of a growing team with leadership opportunities and make a real impact.
  • Qualifications: 4+ years in B2B SaaS sales, strong communication skills, and proven track record.

The predicted salary is between 60000 - 80000 £ per year.

About FuseMetrix Group

FuseMetrix is building the most innovative and trusted platform that powers leisure businesses and sets the industry standard across the UK at scale. Since 2002, FuseMetrix has empowered businesses to streamline their operations and enable better customer experiences. Our cloud-based platform brings together online bookings, ePOS, finance, CRM, HR and more into a single, unified platform that is accessible securely through any browser anywhere.

Job Purpose

We are looking for a highly motivated Head of Sales to own the sales cycle and drive new SaaS sales to organisations within the leisure and visitor attractions sector. Reporting to the Sales Director and as part of the Senior Leadership Team, this role is instrumental in defining the sales focus and targets, building a repeatable and scalable pipeline across channels, and generating new sales of recurring subscriptions. This is not just another sales job. It’s an opportunity to join a growing team with a clear path to expanded leadership scope.

What you’ll be doing

  • Design and execute sales strategy for key sub-sectors (e.g. zoos, indoor play, golf…), with focused campaigns and close tracking of competitors, RFPs, and potential system displacement
  • Build and maintain a high quality, repeatable sales pipeline aligned with sales targets and priorities
  • Manage across multiple channels (outreach, social selling, networking, inbound leads) and qualify opportunities efficiently
  • Own the end-to-end sales process: prospecting → discovery → demo → proposal → negotiation → close
  • Run structured discovery to uncover operational, commercial, and technical pain points
  • Deliver compelling product demonstrations tailored to each prospect’s requirements
  • Build clear ROI cases around revenue growth, cost savings, and operational efficiency
  • Lead commercial negotiation, and close recurring subscription agreements aligned to pricing and margin strategy
  • Ensure CRM data integrity & discipline for accurate forecasting and track key metrics like funnel conversion rates

What we’re looking for

  • 4+ years of B2B SaaS sales’ experience, with at least 2 years in a “lead” capacity
  • Proven track record of hitting and exceeding a personal quota of 300k ARR from new customers
  • Experience selling into mid-market organisations
  • Experience managing complex, multi-stakeholder sales processes
  • Strong communication skills, and ability to simplify pain points and software requirements into clear solution for customers
  • Flexibility to travel in the UK for client meeting and industry events

Nice to have

  • Experience selling ticketing, EPOS, booking, or visitor management systems
  • Experience within the leisure, hospitality, or visitor attractions sector
  • Demonstrable success in competitive system-replacement sales
  • Existing professional network within the UK leisure industry

Salary & benefits

Competitive base salary + uncapped commission

Generous pension contribution

Private healthcare

Location: Milton Keynes (Hybrid working with UK travel)

Head of Sales – Leisure employer: FuseMetrix

FuseMetrix Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the leisure sector. With a competitive salary, uncapped commission, and generous benefits including private healthcare and a robust pension scheme, employees are empowered to grow their careers while contributing to a cutting-edge platform that enhances customer experiences across the UK. The hybrid working model and opportunities for travel further enrich the role, making it a rewarding environment for those passionate about driving sales in a thriving industry.

FuseMetrix

Contact Details:

FuseMetrix Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Sales – Leisure

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Head of Sales – Leisure at FuseMetrix, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including FuseMetrix. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales – Leisure. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Head of Sales – Leisure

B2B SaaS Sales
Sales Strategy Development
Pipeline Management
Multi-Channel Sales Management
End-to-End Sales Process Ownership
Product Demonstration Skills
Commercial Negotiation

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for FuseMetrix:When writing your cover letter, make sure to tailor your message specifically for FuseMetrix. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at FuseMetrix

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show FuseMetrix that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show FuseMetrix that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with FuseMetrix’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.