At a Glance
- Tasks: Lead innovative Retail Media campaigns across Europe, driving sales growth and collaboration.
- Company: Join Bacardi at OMD EMEA, a dynamic team in the heart of London.
- Benefits: Enjoy a hybrid working model, flexible hours, and a supportive work-life balance.
- Other info: Great opportunities for growth and mentoring within a collaborative culture.
- Why this job: Make an impact with leading brands and cutting-edge strategies in a fast-paced environment.
- Qualifications: Experience in Retail Media campaigns and strong communication skills are essential.
The predicted salary is between 60000 - 80000 € per year.
About the Role
Join the Bacardi team at OMD EMEA, where Global Strategy, Client Leadership, and European Activation teams collaborate across Programmatic, Social, Search, and Retail Media. This integrated structure creates a high‑performing environment with excellent opportunities for growth and cross‑channel learning. As part of the Retail Media team, you will lead campaign outputs across key European markets, driving one of Bacardi’s fastest‑growing channels as retailers become a major off‑trade sales driver. Your focus will be on delivering incremental sales growth through closed‑loop attribution and innovative Retail Media strategies. You will work with leading Bacardi brands—including Bacardi, Martini, Patrón, St‑Germain, Bombay Sapphire, and Dewar’s—partnering with major retailers and quick‑commerce platforms such as Tesco, Carrefour, Sainsbury’s, Kaufland, Intermarché, Deliveroo, Uber, and Glovo. Campaigns are activated through platforms including Criteo, Citrus, DSPs, and Meta across markets such as the UK, Italy, France, Spain, and Germany, offering strong European exposure and opportunities to innovate from a central London hub.
Responsibilities
- Lead campaign outputs across key European markets, driving incremental sales growth through closed‑loop attribution and innovative Retail Media strategies.
- Manage Retail Media campaigns across EU markets, prioritising effective use of platforms such as Criteo and Citrus, with knowledge of DV360 and Meta considered a bonus.
- Collaborate with major retailers and quick‑commerce platforms to ensure successful campaign activation and performance.
- Deliver accurate budgeting, finance reconciliation, campaign reporting, and proactive client communication.
Qualifications
- Hands‑on experience managing Retail Media campaigns across EU markets and platforms such as Criteo and Citrus.
- Familiarity with the Retail Media ecosystem, publisher offerings, and the evolving Quick Commerce landscape.
- Highly organised, commercially minded, and confident managing budgets, finance reconciliation, and campaign reporting.
- Strong communication and polished presentation skills, fluent in written and spoken English, with the ability to explain programmatic and Retail Media concepts to clients and colleagues.
- Collaborative team player who enjoys mentoring junior team members, building positive working relationships, and contributing to an enjoyable workplace culture.
Benefits
- Hybrid working model: present in the office three days a week in London, with two days available for remote work.
- Standard working hours are 9:30 – 17:30, with flexibility to adjust core hours between 10:30 – 16:30.
- Flexible working arrangements to support work‑life balance and accommodate individual circumstances.
EEO Statement: OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity.
Senior Manager, Retail Media employer: Fuse
At Bacardi, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within our Retail Media team. With a hybrid working model based in the vibrant heart of London, employees benefit from flexible arrangements that support work-life balance, alongside ample opportunities for professional growth and mentorship. Join us to lead impactful campaigns across key European markets while working with iconic brands and major retailers, all within a supportive and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Retail Media
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with Retail Media campaigns. Share specific examples of how you've driven sales growth and collaborated with major retailers. We want to see your passion and expertise shine through!
✨Prepare for the Interview
Do your homework before the interview! Research Bacardi and their brands, and understand the Retail Media landscape. We recommend preparing some thoughtful questions to ask about their strategies and goals. This shows you’re genuinely interested and ready to contribute.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage with us directly. Let’s make it happen together!
We think you need these skills to ace Senior Manager, Retail Media
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Manager, Retail Media role. Highlight your hands-on experience with Retail Media campaigns and any relevant platforms like Criteo and Citrus.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about Retail Media and how your background makes you a perfect fit for Bacardi's team. Don’t forget to mention your collaborative spirit and mentoring experience!
Showcase Your Communication Skills:Since strong communication is key for this role, make sure your application showcases your ability to explain complex concepts clearly. Use examples from your past experiences where you successfully communicated with clients or colleagues.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Fuse
✨Know Your Retail Media Inside Out
Make sure you brush up on your knowledge of Retail Media strategies and platforms like Criteo and Citrus. Be ready to discuss how you've successfully managed campaigns in the past and how you can apply that experience to drive sales growth for Bacardi.
✨Showcase Your Collaborative Spirit
This role requires a team player who can build positive relationships. Prepare examples of how you've collaborated with others, mentored junior team members, or contributed to a positive workplace culture. Highlighting your interpersonal skills will set you apart.
✨Be Budget Savvy
Since managing budgets and finance reconciliation is key, come prepared to discuss your experience with budgeting in previous roles. Bring specific examples of how you've successfully managed campaign finances and delivered accurate reporting.
✨Master Your Presentation Skills
Strong communication is crucial for this position. Practice explaining complex programmatic and Retail Media concepts in simple terms. You might even want to prepare a mini-presentation on a relevant topic to showcase your polished presentation skills during the interview.
