Senior Consultant - MMM/Econometrics

OMD's Decisions Science team plays a vital role in ensuring that clients realise the full potential of their marketing investment for maximum growth. The Senior Consultant role is a senior member of the team and will suit a candidate who is passionate about data and analytics, focused on addressing business questions and wants to lead media and business decision making driving growth for clients. The successful candidate will have a proven record of combining a creative approach to analytic problem solving with smart technical know-how and polished project management/people skills. Senior Consultants are the client-facing leads for effectiveness, who get to the heart of the questions clients need answering. You will grow the depth of those client relationships and have a clear understanding of the commercial goals of the agency.

Key Responsibilities

• Build and maintain strong relationships across agency contacts and clients, acting as an expert in your field.
• Manage client engagement, ranging from project delivery to consultancy and solutions upsell.
• Lead on projects and in meetings, articulating insights clearly and persuasively to both technical and non-technical audiences.
• Help identify new opportunities within clients, working with senior team members to develop these, together with fee proposals for new work.
• Create cohesive, motivated and effective teams, setting clear direction and expectations to ensure smooth delivery and high-quality standards.
• Contribute to driving marketing effectiveness – taking a lead in the Advanced Analytics community, sharing and collaborating with other analysts.
• Lead on day-to-day management and training of the team, overseeing the professional and technical development of more junior team members.
• Help develop new solutions and analytical approaches, as well as contributing and supporting in new business pitches as required.
• Stay updated on industry trends, emerging technologies and evolving media landscapes to keep the agency ahead of the curve.

Skills Needed

• A degree in economics, econometrics, statistics or similar quantitative discipline - or equivalent experience.
• Extensive experience with regression modelling techniques, media measurement (A/B Testing) and causal inference methodologies.
• Strong communication and stakeholder-management skills.
• Proven track record of leading measurement projects end-to-end, including client communication and team management.
• Ability to translate technical outputs into commercially actionable recommendations and deliver them to non-technical audiences.
• Knowledge of a scripting language (e.g. R or Python, R preferred) and MS Excel.

About the Agency

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world’s most iconic and influential brands. We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity.