Senior Account Executive, PR
Senior Account Executive, PR

Senior Account Executive, PR

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Join our dynamic team to create impactful PR campaigns for major sports brands.
  • Company: Fuse is a global agency connecting brands with culture through sport, music, and entertainment.
  • Benefits: Enjoy a hybrid working model, flexible hours, and comprehensive training opportunities.
  • Why this job: Be part of an award-winning team that values creativity and collaboration in a vibrant environment.
  • Qualifications: Experience in PR, strong communication skills, and a passion for sports are essential.
  • Other info: This full-time role requires occasional UK travel and weekend work.

The predicted salary is between 36000 - 60000 £ per year.

Are you passionate about sport? Fuse is looking for a talented PR professional to work across key sport projects in our current client portfolio. This is an exciting opportunity to deliver best-in-class PR campaigns for major brands, alongside a brilliant team of communications specialists who consistently deliver award winning work for their clients. The successful candidate will be joining a creative and dynamic team and supporting on ongoing projects.

Main day-to-day responsibilities will include, but are not limited to:

  • Develop relationships with junior journalists, leveraging connections for media sell-ins
  • Manage the process of creating media lists for press sell-ins using our Roxhill Database
  • Play a pivotal role in the sell-in process, communicating via email and phone with journalists
  • Lead the creation of coverage reports, curating coverage clippings and reach figures
  • Stay connected to the news agenda, proactively sharing relevant stories with the wider team
  • Proficiently craft photography/video production briefs with shot lists, wardrobe, branding
  • Effectively manage photographers and video crews on shoots to capture required outputs
  • Build relationships with photographers & production crews to leverage for content creation
  • Stay up to date with celebrity culture, particularly in sports and entertainment
  • Support the team in talent management on the ground at events and activations
  • Craft talent briefing documents in preparation for activation moments with talent
  • Monitor news stories that might impact our client’s reputation in a crisis comms scenario
  • Actively contribute to PR brainstorms by sharing insightful ideas and perspectives
  • Contribute meaningfully to brainstorms outside their client mix, adding value to the business
  • Manage relationships with PR suppliers across all projects
  • Maintain a robust contact book of relevant suppliers for PR projects
  • Provide support for media management during on-the-ground activations

Desired Skills & Experiences:

  • You should have strong people and project management skills, excellent attention to detail and be confident when liaising with clients & media.
  • You will have experience selling-in stories to the press and will have started to build a network of contacts.
  • You must be a competent writer with the ability to communicate coherently via email with clients.
  • You’ll understand the sports and consumer media landscape, how to deliver live PR activation, how to work with talent, and how to deliver robust coverage reports.
  • You will have relevant experience working either at a PR and communications agency, in-house at a sports media outlet, at a sports team press office, or a sports rights holder.
  • Relevant experience in PR, communications and media
  • Proven track record in selling-in PR campaigns that drive positive brand coverage
  • Versatile personality with strong communication skills
  • Experience in managing email comms with clients, suppliers and press
  • Have been exposed to working with sports talent, influencers and/or brand ambassadors
  • Experience managing client relationships and fielding day-to-day client needs
  • Growing book of media contacts across broadcast, print and digital media
  • Excellent attention to detail, with the ability to multi-task & work at a pace
  • Experience in managing budgets and financial processes
  • You need to have the ability & willingness to work flexibly, usually in the London office, with occasional UK travel, on-site at events and some weekend work.

This is a full-time role & you must be eligible to work in the UK. Fuse job descriptions are not intended to be restrictive and are a guideline to the duties in this role. We are committed to providing comprehensive training & development plans for all team members.

About the Agency: Culturally Connected, Seriously Effective. A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable - the key to unlocking effectiveness. Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement. Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes.

We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com.

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30. We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best: We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG: At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

Senior Account Executive, PR employer: Fuse

Fuse is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration. With a commitment to employee growth through comprehensive training and development plans, team members are encouraged to excel in their careers while enjoying the flexibility of a hybrid working model. Located in London, employees benefit from being part of a dynamic agency that works with prestigious clients and fosters an inclusive environment where diverse voices are valued.
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Contact Detail:

Fuse Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Account Executive, PR

✨Tip Number 1

Network actively within the sports PR community. Attend industry events, webinars, and workshops to meet professionals in the field. Building relationships with journalists and influencers can give you an edge when it comes to selling in stories.

✨Tip Number 2

Stay updated on current sports news and trends. Follow relevant publications and social media accounts to understand what stories are gaining traction. This knowledge will help you contribute valuable insights during team brainstorms and discussions.

✨Tip Number 3

Familiarise yourself with the Roxhill Database and other media tools. Understanding how to create effective media lists and manage press communications will demonstrate your readiness for the role and your ability to hit the ground running.

✨Tip Number 4

Showcase your experience with talent management and event activations. Be prepared to discuss specific examples of how you've successfully worked with talent or managed events, as this is a key aspect of the Senior Account Executive role.

We think you need these skills to ace Senior Account Executive, PR

Strong Communication Skills
Media Relations
Project Management
Attention to Detail
Client Relationship Management
Storytelling and Writing Skills
Networking and Relationship Building
Understanding of Sports and Entertainment Media Landscape
Crisis Communication Management
Budget Management
Proficiency in Media Monitoring Tools
Creativity in PR Campaign Development
Ability to Multi-task in a Fast-Paced Environment
Experience with Talent Management
Knowledge of Photography and Video Production Processes

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in PR, particularly within the sports sector. Emphasise your skills in media relations, project management, and any specific achievements that align with the job description.

Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and PR. Mention specific projects or campaigns you've worked on that demonstrate your ability to deliver results. Show how your experience aligns with the responsibilities outlined in the job description.

Showcase Your Writing Skills: Since strong writing is crucial for this role, include samples of your written work if possible. This could be press releases, articles, or reports that showcase your ability to communicate effectively and creatively.

Highlight Your Network: Mention any existing relationships you have with journalists or media contacts in your application. This can set you apart as a candidate who can hit the ground running and leverage connections for media sell-ins.

How to prepare for a job interview at Fuse

✨Know Your Sports

Make sure to brush up on current sports news and trends. Being able to discuss recent events or popular athletes will show your passion for the industry and help you connect with the interviewers.

✨Showcase Your PR Skills

Prepare examples of successful PR campaigns you've worked on, especially those that involved media sell-ins. Be ready to discuss how you built relationships with journalists and managed client expectations.

✨Demonstrate Your Communication Style

Since this role involves a lot of communication, practice articulating your thoughts clearly and confidently. You might even want to prepare a brief email draft to showcase your writing skills during the interview.

✨Be Ready for Scenario Questions

Expect questions about how you would handle specific PR challenges, such as crisis management or talent activation. Think through potential scenarios in advance and be prepared to share your thought process.

Senior Account Executive, PR
Fuse
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  • Senior Account Executive, PR

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-08-11

  • F

    Fuse

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