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- Tasks: Analyse marketing effectiveness and provide insights to improve client strategies.
- Company: Hearts & Science is a fast-growing agency focused on innovative media solutions.
- Benefits: Enjoy hybrid working, flexible hours, and a supportive, inclusive culture.
- Why this job: Join a dynamic team where your data skills can drive real business impact.
- Qualifications: 3 years of experience in data analysis; knowledge of MMM and geo-testing preferred.
- Other info: We value diversity and are committed to creating an inclusive workplace.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Effectiveness Senior Analyst – Hearts & Science UK
London
About the Role:
The Marketing Effectiveness team play a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth. We provide advanced measurement analysis and consultancy which demonstrates how well media is working at driving business outcomes for our clients and helps them to optimise their future media investment. We’re looking for a Senior Analyst whose key job will be turning client questions into model form and using those to create implementational outputs that improve our client’s business. The role will report into a Senior Consultant.
This role will suit a candidate who is passionate about data and analytics, focused on addressing business questions and wants to influence media and business decision making. The successful candidate will have a proven record of combining a creative approach to analytic problem solving with delivering client friendly solutions in an articulate and insightful style. They will be at a stage in their career where they want to lead projects in their own rights and be making their first steps into supporting more junior team members.
Responsibilities
As a Senior Analyst you’ll spend most of your time working on and delivering marketing effectiveness projects for our range of clients. Examples of the types of analysis we run include, MMM, Geo Testing, Digital Attribution and other bespoke consultancy projects.
We want someone enthusiastic about creating something new, who is excited to contribute to the development of new solutions and analytical approaches – working closely with other specialist services, agency teams, and the wider analytics teams.
Key responsibilities for the role include but are not limited to the below.
- Co-ordinating data collection for marketing effectiveness projects
- Carrying out the analysis, using advanced statistical techniques such as MMM, and ensuring results are robust and answer the client’s questions
- Writing up and presenting results of analysis to clients
- Supporting development of junior members of the team
- Supporting senior members of the team on new business opportunities
- Contributing to the development of new solutions and analytical approaches that keep us on the cutting edge of marketing science
Experience and skills:
- 3 year’s experience in data and analysis and designing approaches to answer ad-hoc questions
- Knowledge of marketing effectiveness techniques like MMM and geo-testing would be an advantage
- We don’t believe any one tool fits all but look for excellent use of a mix of R, SQL, Python, Excel, PowerPoint and other approaches.
- A good presenter with the ability to tell insightful stories with data.
- Excellent team player and role model for other members of the team
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Acquisition team member or if you would feel more comfortable, you can email us confidentially to let us know how we can support you.
About the Agency:
Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.
The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.
A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.
At Omnicom Media Group, we are committed to supporting flexibility for our peoplewhile fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
Interested in building your career at Omnicom Media Group UK? Get future opportunities sent straight to your email.
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Marketing Effectiveness Senior Analyst - Hearts & Science UK employer: Fuse
Contact Detail:
Fuse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Effectiveness Senior Analyst - Hearts & Science UK
✨Tip Number 1
Familiarise yourself with marketing effectiveness techniques like Marketing Mix Modelling (MMM) and geo-testing. Understanding these concepts will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Brush up on your data analysis skills, particularly in R, SQL, and Python. Being able to discuss specific projects where you've used these tools effectively can set you apart from other candidates.
✨Tip Number 3
Prepare to showcase your presentation skills. Since you'll be required to present analysis results to clients, practice telling a compelling story with data to highlight your ability to communicate insights clearly.
✨Tip Number 4
Network with professionals in the marketing analytics field. Engaging with industry experts can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Marketing Effectiveness Senior Analyst - Hearts & Science UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analysis and marketing effectiveness. Emphasise your familiarity with techniques like MMM and geo-testing, as well as your proficiency in tools such as R, SQL, and Python.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and analytics. Discuss how your skills can help the company optimise their clients' media investments and mention any specific projects that demonstrate your analytical problem-solving abilities.
Showcase Your Presentation Skills: Since the role involves presenting results to clients, include examples of past presentations or reports you've created. Highlight your ability to tell insightful stories with data and how you’ve effectively communicated complex analyses.
Highlight Team Collaboration: Mention any experiences where you supported junior team members or collaborated with others on projects. This will show that you are not only a strong analyst but also a team player who values collaboration and mentorship.
How to prepare for a job interview at Fuse
✨Showcase Your Analytical Skills
As a Senior Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used advanced statistical techniques like MMM or geo-testing in previous roles. Highlight your problem-solving skills and how you turned complex data into actionable insights.
✨Demonstrate Your Presentation Skills
You'll need to present your findings to clients, so practice articulating your analysis clearly and confidently. Use storytelling techniques to make your data relatable and engaging. Consider preparing a mock presentation to showcase your ability to communicate insights effectively.
✨Emphasise Team Collaboration
This role involves working closely with other teams and supporting junior members. Share examples of how you've successfully collaborated on projects in the past. Highlight your experience in mentoring or leading team initiatives, as this will show your readiness to take on a senior role.
✨Be Ready to Discuss Innovation
The agency values creativity and innovation in analytical approaches. Think about times when you've contributed to developing new solutions or methodologies. Be prepared to discuss your ideas for improving marketing effectiveness and how you stay updated with industry trends.
