PPC Account Director in London

MG OMD are searching for an experienced PPC Account Director to join their award-winning team. This person will work closely with all major search (PPC) platforms to deliver best-in-class advertising campaigns for some of the UK's biggest household brands. Strong client and vendor relationships are crucial, with a focus on commercial acumen within the team.

Responsibilities

• The Account Director will ensure the implementation of planned strategies, alignment with MG and client business goals, and adherence to commercial agreements.
• They will lead and set the strategic direction for search across their accounts and map growth opportunities through the search maturity framework to incorporate the latest practices, products, and approved vendors.
• As the senior lead across their accounts, advocate for the strategic direction to clients and stakeholders, ensuring PPC aligns with other paid media activities.
• Provide ad hoc support for new business pitches to support the agency's growth.
• Demonstrate strong leadership and team management skills, including onboarding new team members, fostering growth of specialists, and ensuring processes are followed rigorously.
• Be 100% confident in your knowledge of paid search and comfortable recommending strategies & tactics to clients.
• Have solid experience in integrated search campaign management and ensure all work is delivered on time and to a high standard.
• An in-depth working knowledge of the Google Ads platform is a must (experience with SA360 and other bid management platforms is a bonus).
• Support the wider activation team on day-to-day implementation, alongside driving client performance to meet targets and expectations.

Key Skills & Qualifications

• Commercial acumen: Ensure bookings, billables and utilisation align with commercial agreements and priorities.
• Planning: Forecast and plan to the client's business goals, delivering detailed responses and engaging with internal teams.
• Implementation: Roadmap and lead key workstreams with stakeholders for seamless execution to advance search maturity.
• Organised: Ability to create and follow processes for best-in-class account management.
• Client Management: Comfortable engaging with clients and senior stakeholders daily, advocating for search strategies that support growth.
• Team Player: Develop talent within the marketing team to help them achieve their potential.
• Platform Experience: Google and Microsoft Ads experience; Search Ads 360 preferred but not essential.
• Pro Active: Growth mindset and self-entrepreneurship; identify growth areas and take action.
• Develop & Grow: Establish robust processes that evolve with client nuances and support team growth.
• Planning: Ability to plan efficiently and work with internal teams collaboratively to deliver detailed responses.
• Able to plan across annual, quarterly, monthly, and ad hoc periods.
• Collaborate with the MG Digital Client Team and other specialist channels during planning phases.
• Monitor performance and compare actuals against forecasts.
• Client Management: Day-to-day client management, building a strong partnership and communicating efficiently, effectively, and professionally; remain composed under pressure; present and support client reporting meetings.
• Work through challenges and adapt with new clients.
• Day to Day: Manage and collaborate with specialists; monitor campaign performance daily; deliver training and mentorship; work with the Business Director on technology innovation; support MG OMD with pitches and other tasks; collaborate with the Digital Client Team and wider client teams; be a team player.

About the Agency

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. Since joining Omnicom network's OMG (Omnicom Media Group) in 1998, we have continued to retain our ethos of bespoke approaches, insight, specialism, security and transparency, helping clients to use media to unlock competitive advantage and deliver innovative, effective campaigns.

MG OMD is the second-largest media agency in the UK and has been named Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards. With over 500 employees, we work with brands including John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures, Age UK and more.

We foster a collaborative culture with emphasis on diversity of thinking and skills, supported by comprehensive training and development programs.

Working at OMG

Flexible working: hybrid model (three days in the office, two remote). Core hours typically 10:30–16:30, with flexibility to start earlier or later. We encourage open conversations to support individual circumstances.

Be Your Best: We support adjustments in the recruitment process and welcome discussions with the Talent Team or via beyourbest@omnicommediagroup.com.

Diversity, Equity & Inclusion: OMG is committed to an inclusive environment where everyone can thrive. We do not discriminate and value diverse voices.