Performance Analytics - Associate Director in London

This role turns media performance and audience data into insight-led guidance that shapes smarter decision-making. As Associate Director – Data Analytics on the Entain account, you will play a critical role in interpreting performance signals and audience behaviours to inform targeting, media planning and near-term strategic direction across multiple brands. Your focus is on interrogating data, uncovering patterns, and steering investment decisions through insight.

Reporting into the Data Strategy Partner, you will act as a senior analytics advisor—connecting key commercial outcomes (player acquisition, deposits, retention, revenue) with audience intelligence (segmentation, engagement, cross-channel reach) to shape how and where the brands show up in market.

Some of the things we’d like you to do:

• Producing clear, actionable insights from performance and audience data to support activation teams inform targeting, channel selection and media planning decisions.
• Developing and managing attribution frameworks, segmentation models and short-term performance forecasts.
• Designing and evaluating test-and-learn initiatives (e.g., A/B tests, geo experiments, lift studies) to evidence incremental contribution.
• Translating complex analysis into concise recommendations aligned with wider strategic objectives.
• Partnering with Planning, Strategy, and Client Service teams to ensure data informs investment allocation—not just measurement.
• Acting as the central analytics point of contact for Entain, guiding internal and client stakeholders on insight interpretation and implications.
• Keeping ahead of emerging approaches in media measurement, audience intelligence and analytics tooling to identify opportunities for innovation.

About the Agency: PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.

Be Your Best: We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at betourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG: At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity.