Paid Search Manager in London

You will lead the day‑to‑day delivery, optimisation and governance of paid search campaigns across EMEA via our Hub in London for ON Running as part of a unified digital activation strategy. As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid search signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid search‑driven growth. You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.

Responsibilities

• Lead day‑to‑day optimisation of paid search campaigns across Google, Microsoft, and other platforms.
• Support cross‑channel activation across paid search, Performance Max, and emerging performance channels.
• Analyse performance data to identify growth opportunities and optimisation priorities.
• Manage bid strategies, audience targeting, and budget pacing.
• Develop structured test‑and‑learn roadmaps to drive incremental performance.
• Produce weekly and monthly performance reports for client stakeholders.
• Translate campaign data into clear, actionable insights and recommendations.
• Monitor KPIs including ROAS, CPA, conversion volume, and incremental growth.
• Oversee campaign setup, trafficking, and platform configuration.
• Ensure strict QA processes for campaigns, tracking, and budgets.
• Review tracking implementation and collaborate with analytics teams where required.
• Develop ad copy proposals and creative recommendations.
• Collaborate with creative teams to ensure messaging aligns with brand and performance goals.
• Identify opportunities for creative testing and messaging optimisation.
• Work closely with platform partners and vendors (Google, Microsoft, third‑party tools).
• Identify and activate beta opportunities, new ad formats, and platform innovations.
• Share best practices and performance learnings across regions.
• Act as a point of contact for the client across search planning, optimisation & innovation.
• Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings.
• Lead the cadence and creation of client facing paid search case studies & opportunity showcases.
• Oversee 2x search executives and offshore teams.

Skills & Experience

• 3+ years experience in paid search or performance marketing.
• Strong in platform experience with platforms such as Google Ads, Microsoft Ads, SA360 or equivalent.
• Experience with performance marketing reporting and optimisation.
• Strong analytical skills and comfort working with campaign data.
• Experience working in fast‑paced, multi‑market environments.

Nice to Have

• Experience with paid social or programmatic platforms.
• Experience working with ecommerce or retail clients.
• Familiarity with automation tools or bid optimisation platforms.

Residence

Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in‑person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.

Equal Opportunity

OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity.