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For Companies At a Glance
- Tasks: Lead innovative experimentation initiatives to enhance media performance for top clients.
- Company: Join OMD, a forward-thinking agency at the forefront of media and technology.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of media with cutting-edge strategies in an AI-driven landscape.
- Qualifications: Experience in cross-channel experimentation and strong analytical skills required.
- Other info: Dynamic work environment promoting diversity, equity, and inclusion.
The predicted salary is between 72000 - 108000 £ per year.
About the Role
At OMD, we create what’s next and experimentation is how we turn innovation into performance. We’re looking for an Executive Director to architect, embed, and accelerate cross-market test-and-learn initiatives for OMD’s centrally activated EMEA clients. This role will connect structured testing, automation at scale, and actionable measurement to power better media decisions and sharper business outcomes across our platform based media investments. You’ll work at the intersection of media, data, and technology, ensuring OMD and our clients stay ahead in an increasingly AI-driven ecosystem. Partnering closely with Strategy, Planning, Analytics, and Performance teams, you’ll build frameworks that democratise insight, scale learning velocity, and drive continual improvement across every market.
Key Responsibilities
- Define and lead the experimentation agenda for OMD EMEA’s largest clients, developing frameworks that align to business priorities, platform evolution, and growth KPIs.
- Design test architectures spanning A/B, automation pilots, geo-based holdouts, and incrementality studies that evolve experimentation from one-off projects to an always-on performance discipline (mainly Search, Social, Programmatic, Amazon and retail media).
- Operationalise hub-to-market enablement, building the processes, playbooks, and governance models that ensure consistency, rigour, and adoption across regions.
- Develop experimentation systems and tools, from hypothesis libraries and knowledge hubs to dashboards that visualise results and track learning velocity.
- Integrate with OMD’s automation and AI roadmaps, partnering with Product and Activation teams to evaluate new tools, algorithms, and buying systems through structured testing.
- Align experimentation design with OMD’s performance media framework, connecting growth, audience, and measurement dimensions into testable hypotheses.
- Collaborate with measurement and analytics experts to link test outcomes to real business value by embedding learnings into OMD’s performance planning and measurement ecosystem.
- Develop team capability in experimentation and data-driven decision-making, raising the measurement fluency and confidence of the organisation.
- Connect disciplines and markets, embedding shared experimentation processes that drive cross-functional collaboration and innovation.
Skills & Experience
- Proven experience leading multi-market or cross-channel experimentation programmes within a global agency, client, or technology environment.
- Deep understanding of testing methodologies (A/B, multivariate, geo-testing, holdouts, incrementality, brand lift) and how to apply them across channels.
- Strong grounding in media effectiveness and performance measurement (MMM, MTA, uplift tests) — ideally with experience using GA4, Meta Lift, DV360 etc.
- Demonstrated ability to operationalise test-and-learn programmes, building repeatable systems, templates, and dashboards that scale across regions.
- Hands-on experience in at least two digital channels (Search, Social, Programmatic, or Commerce Media).
- Collaborative leader who thrives in complex, matrixed environments and can translate analytics into actionable marketing strategies.
- Proficiency with analytical platforms (SQL, Power BI, Looker Studio, R/Python) a strong plus.
Diversity, Equity & Inclusion
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
Executive Director, Performance Experimentation in London employer: Fuse
Contact Detail:
Fuse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Executive Director, Performance Experimentation in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your past successes in experimentation and performance measurement. This will give potential employers a clear view of what you can bring to the table, especially in a role like Executive Director.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of testing methodologies and media effectiveness. Be ready to discuss how you've applied these in real-world scenarios. We want to see your thought process and how you tackle challenges!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at OMD. Let’s make it happen!
We think you need these skills to ace Executive Director, Performance Experimentation in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with experimentation and performance measurement. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Methodologies: When detailing your past experiences, be specific about the testing methodologies you've used. Whether it's A/B testing or incrementality studies, we love to see how you’ve applied these techniques in real-world scenarios.
Highlight Collaboration Skills: This role is all about working with different teams, so make sure to mention any cross-functional projects you've been part of. We’re looking for someone who can connect the dots between media, data, and technology, so share those collaborative experiences!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Fuse
✨Know Your Experimentation Methodologies
Make sure you brush up on your knowledge of testing methodologies like A/B testing, geo-testing, and incrementality studies. Be ready to discuss how you've applied these in past roles, as this will show your understanding of the core responsibilities of the Executive Director position.
✨Showcase Your Collaborative Spirit
This role requires a lot of cross-functional collaboration, so be prepared to share examples of how you've worked with different teams in the past. Highlight any experiences where you’ve successfully integrated insights from analytics into actionable strategies, as this will demonstrate your ability to thrive in a matrixed environment.
✨Demonstrate Your Data Savvy
Familiarise yourself with analytical platforms like SQL, Power BI, or Looker Studio. During the interview, mention specific tools you've used and how they helped you drive performance measurement. This will show that you're not just familiar with data but can also leverage it effectively.
✨Align with OMD’s Vision
Research OMD's approach to experimentation and their commitment to diversity, equity, and inclusion. Be ready to discuss how your values align with theirs and how you can contribute to fostering an inclusive environment while driving innovation and performance.