Insights & Effectiveness Director

Overview Fuse is seeking an experienced, ambitious and motivated Insights & Effectiveness Director to join the Insights & Effectiveness Team, leading the delivery of insights and measurement programs across Fuse clients including football partnerships for PepsiCo, FedEx, Chase, motorsport for JLR and more.
As an Insights & Effectiveness Director at Fuse, you will shape and deliver sponsorship measurement programs and insights-led solutions for UK and international clients. Reporting to the Head of Insights & Effectiveness, you will drive the expansion of our data-led offering, lead high-profile client work, and contribute to developing our offering and new business development.
The Insights & Effectiveness Director will help clarify division responsibilities, work collaboratively with the current team, guide day-to-day activities, set quality standards and support junior team members’ development.
Leading on the delivery of insights and measurement projects, the I&E team are expected to be multi-disciplined marketing researchers and methodology-agnostic, blending media research, consumer research and econometrics to understand sponsorship impact for clients.
Working collaboratively with other Fuse teams and Omnicom agencies to ensure fluency of services and the ability to communicate complicated concepts into digestible outputs.
About You This role requires a blend of research experience, strategic vision, commercial acumen, problem-solving mindset and a deep understanding of the evolving media and partnerships landscape.
If you love data and designing innovative ways to run research and insights programs to support sponsors or rights holders, this role is a strong fit. You will simplify complex ideas and present data and insights clearly to diverse marketing stakeholders, with strong client-servicing skills.
You will be highly organized and detail-oriented to set up processes and lead the team in delivering multiple projects simultaneously in a fast-paced environment. The ideal candidate will have a proven history of managing junior team members, a passion for sharing knowledge, and experience in training and upskilling a team.
We are looking for a team player who can adapt to different ways of working and a variety of briefs and data sets. An inquisitive mindset and desire to seek data solutions to solve problems, challenging the status quo and taking others with you on that journey is valued.
A curiosity for tech and interest in innovative tools is a plus. Excel and PowerPoint advanced skills are required; experience with panel survey tools, social listening, media research tools, and data visualization software is a plus.
About the Agency Culturally Connected, Seriously Effective.
A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable—the key to unlocking effectiveness.
Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement.
Our work has won numerous awards, and the industry recognises our people as top performers in their field. We place importance on trusted relationships, sound moral judgement, and strong governance, delivered through transparent processes.
We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with clients including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com.
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two remote); our standard hours are 9:30–17:30, with core hours 10:30–16:30 to offer flexibility in how you manage your day. You can start at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel supported to do their best in their careers and lives outside of work.
Be Your Best We want everyone to shine and are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or email to let us know how we can support you.
Diversity, Equity & Inclusion at OMG At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing an inclusive environment that reflects today’s society, where diverse voices and backgrounds are valued, heard, and well-represented.
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