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- Tasks: Lead insights and measurement programs for top brands like PepsiCo and FedEx.
- Company: Join a global agency that connects brands to culture through sports, music, and more.
- Benefits: Enjoy a hybrid working model, flexible hours, and a supportive work environment.
- Why this job: Be part of a dynamic team shaping data-led solutions in a fast-paced industry.
- Qualifications: Experience in research, strategic vision, and strong client servicing skills required.
- Other info: Opportunities for training and upskilling junior team members are encouraged.
The predicted salary is between 43200 - 72000 £ per year.
Fuse is seeking an experienced, ambitious and motivated Insights & Effectiveness Director to join the Insights & Effectiveness Team leading in delivery of insights and measurement program across various Fuse clients including football partnerships for Pepsico, FedEx, Chase, motorsport for JLR and many more…
As an Insights & Effectiveness Director at Fuse, you will play a key role in shaping and delivering sponsorship measurement programs and insights-led solutions for both UK and international clients. Reporting to the Head of Insights & Effectiveness, you will be a driving force behind the expansion of our data-led offering. You will lead high-profile client work, contribute significantly to developing our offering and new business development.
The Insights & Effectiveness Director will also help ensure clarity on the division responsibilities, working collaboratively with the current team in place, guiding the day-to-day, setting up the quality standards and supporting junior team members’ development.
Leading on the delivery of Insights and measurement projects, the I&E team are expected to be multi-disciplined marketing researchers and methodology agnostic, blending media research, consumer research and econometrics together to understand impact of sponsorship for our clients.
Working collaboratively with other Fuse teams and Omnicom agencies to ensure fluency of the team services with the ability to communicate complicated concepts into digestible outputs.
About You
This role requires a blend of research experience, strategic vision, commercial acumen, problem-solving mindset and a deep understanding of the evolving media and partnerships landscape.
If you have a love for data and finding innovative ways to design research and insights programs to support a sponsor or rights holder challenge, this role is spot on. You will be an expert in simplifying complex ideas and presenting data and insights clearly to diverse marketing stakeholders, you pride yourself in client servicing skills.
You will be highly organized and detail-oriented to set up processes and lead the team in delivering multiple projects simultaneously in a fast-paced environment. The ideal candidate will possess a proven history of managing junior team members, a passion for sharing knowledge, and experience in training and upskilling a team.
We are after a team player, who can adapt to different ways of working and a variety of briefs and data sets. An inquisitive mindset and desire to seek data solutions to solve problems, you like challenging the status quo and take people with you on that journey.
A curiosity for tech and a keen interest for innovative tools is a plus. Excel and PowerPoint advanced skills a requirement, experience in using panel survey tools, social listening, media research tools, data visualisation software is a plus.
About the Agency:
Culturally Connected, Seriously Effective.
A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable – the key to unlocking effectiveness.
Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement.
Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes.
We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com.
Culturally Connected, Seriously Effective.
A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable – the key to unlocking effectiveness.
Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement.
Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes.
We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com.
At Omnicom Media Group, we are committed to supporting flexibility for our peoplewhile fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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Insights & Effectiveness Director employer: Fuse
Contact Detail:
Fuse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights & Effectiveness Director
✨Tip Number 1
Familiarise yourself with the latest trends in sponsorship measurement and insights. Understanding how brands like PepsiCo and FedEx leverage data can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work in insights and effectiveness roles. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with data visualisation tools and methodologies. Being able to articulate how you've used these in past projects will demonstrate your capability to handle the role's requirements.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully managed teams or projects. This is crucial as the role involves guiding junior team members and ensuring quality standards.
We think you need these skills to ace Insights & Effectiveness Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in insights, effectiveness, and data analysis. Focus on your achievements in previous roles that align with the responsibilities of the Insights & Effectiveness Director position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and insights. Discuss how your strategic vision and problem-solving skills can contribute to Fuse's goals. Be specific about your experience with sponsorship measurement programs and client servicing.
Showcase Your Skills: Highlight your advanced skills in Excel and PowerPoint, as well as any experience with panel survey tools and data visualisation software. Provide examples of how you've used these tools to deliver insights and drive results in past projects.
Demonstrate Team Leadership: If you have experience managing junior team members, make sure to include this in your application. Discuss your approach to mentoring and upskilling others, as this is a key aspect of the role at Fuse.
How to prepare for a job interview at Fuse
✨Showcase Your Data Expertise
As an Insights & Effectiveness Director, you'll need to demonstrate your proficiency with data. Be prepared to discuss specific examples of how you've used data to drive insights and decision-making in previous roles. Highlight any innovative research programmes you've designed.
✨Communicate Clearly
You'll be expected to simplify complex ideas for diverse stakeholders. Practice explaining your past projects in a clear and concise manner, focusing on the impact of your insights. Use visuals if possible to illustrate your points during the interview.
✨Emphasise Team Leadership Skills
This role involves managing junior team members and guiding their development. Share examples of how you've successfully led teams, mentored others, and fostered a collaborative environment. Highlight your approach to setting quality standards and processes.
✨Demonstrate Adaptability
Fuse values flexibility and adaptability. Be ready to discuss how you've navigated changing briefs or data sets in the past. Show that you can thrive in a fast-paced environment and are open to new ways of working.
