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- Tasks: Lead insights and measurement programs for top brands like PepsiCo and FedEx.
- Company: Join a global agency known for connecting brands with culture.
- Benefits: Enjoy flexible working hours, hybrid model, and a supportive team environment.
- Why this job: Shape innovative data solutions and make a real impact in marketing.
- Qualifications: Experience in research, strategic vision, and strong client-servicing skills required.
- Other info: Be part of a diverse team that values inclusion and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Fuse is seeking an experienced, ambitious and motivated Insights & Effectiveness Director to join the Insights & Effectiveness Team, leading the delivery of insights and measurement programs across Fuse clients including football partnerships for PepsiCo, FedEx, Chase, motorsport for JLR and more.
As an Insights & Effectiveness Director at Fuse, you will shape and deliver sponsorship measurement programs and insights-led solutions for UK and international clients. Reporting to the Head of Insights & Effectiveness, you will drive the expansion of our data-led offering, lead high-profile client work, and contribute to developing our offering and new business development.
The Insights & Effectiveness Director will help clarify division responsibilities, work collaboratively with the current team, guide day-to-day activities, set quality standards and support junior team members’ development.
Leading on the delivery of insights and measurement projects, the I&E team are expected to be multi-disciplined marketing researchers and methodology-agnostic, blending media research, consumer research and econometrics to understand sponsorship impact for clients.
Working collaboratively with other Fuse teams and Omnicom agencies to ensure fluency of services and the ability to communicate complicated concepts into digestible outputs.
This role requires a blend of research experience, strategic vision, commercial acumen, problem-solving mindset and a deep understanding of the evolving media and partnerships landscape.
If you love data and designing innovative ways to run research and insights programs to support sponsors or rights holders, this role is a strong fit. You will simplify complex ideas and present data and insights clearly to diverse marketing stakeholders, with strong client-servicing skills.
You will be highly organized and detail-oriented to set up processes and lead the team in delivering multiple projects simultaneously in a fast-paced environment. The ideal candidate will have a proven history of managing junior team members, a passion for sharing knowledge, and experience in training and upskilling a team.
We are looking for a team player who can adapt to different ways of working and a variety of briefs and data sets. An inquisitive mindset and desire to seek data solutions to solve problems, challenging the status quo and taking others with you on that journey is valued.
A curiosity for tech and interest in innovative tools is a plus. Excel and PowerPoint advanced skills are required; experience with panel survey tools, social listening, media research tools, and data visualization software is a plus.
Culturally Connected, Seriously Effective. A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable—the key to unlocking effectiveness.
Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement. Our work has won numerous awards, and the industry recognises our people as top performers in their field. We place importance on trusted relationships, sound moral judgement, and strong governance, delivered through transparent processes.
We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with clients including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com.
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two remote); our standard hours are 9:30–17:30, with core hours 10:30–16:30 to offer flexibility in how you manage your day. You can start at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel supported to do their best in their careers and lives outside of work.
We want everyone to shine and are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or email beyourbest@omnicommediagroup.com to let us know how we can support you.
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing an inclusive environment that reflects today’s society, where diverse voices and backgrounds are valued, heard, and well-represented.
Insights & Effectiveness Director employer: Fuse
Contact Detail:
Fuse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights & Effectiveness Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their values and recent projects, especially in sponsorship measurement. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experience align with the Insights & Effectiveness Director role. Highlight your data-driven mindset and ability to simplify complex ideas for diverse stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Fuse and contributing to our exciting projects.
We think you need these skills to ace Insights & Effectiveness Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Insights & Effectiveness Director role. Highlight your relevant experience in research, data analysis, and client servicing to show us you’re the perfect fit!
Showcase Your Skills: Don’t forget to mention your advanced Excel and PowerPoint skills! If you've worked with media research tools or data visualisation software, let us know. We love seeing how you can bring innovative solutions to the table.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so make sure to present your ideas in a digestible way. Remember, you’ll be simplifying complex concepts for clients, so show us you can do that from the get-go!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Fuse
✨Know Your Data Inside Out
As an Insights & Effectiveness Director, you'll be expected to have a strong grasp of data and measurement techniques. Brush up on your knowledge of econometrics, media research, and consumer insights. Be ready to discuss how you've used these tools in past projects to drive results.
✨Showcase Your Leadership Skills
This role involves guiding junior team members and leading projects. Prepare examples of how you've successfully managed teams or mentored others. Highlight your ability to set quality standards and support team development, as this will resonate well with the interviewers.
✨Communicate Complex Ideas Simply
You'll need to present data and insights clearly to diverse stakeholders. Practice explaining complicated concepts in straightforward terms. Use examples from your experience where you simplified data for clients or colleagues, showcasing your communication skills.
✨Be Curious and Innovative
Fuse values an inquisitive mindset and a passion for tech. Come prepared with ideas on how you can leverage innovative tools and methodologies to enhance insights and measurement programs. Show that you're not just about following the status quo but are eager to challenge it.
