Insights and Research Director

Overview

The Insights and Research Director is responsible for leading and growing the Insights & Research function and leading client projects to provide them with a strong understanding of their audience and the effectiveness of their marketing. You will lead projects across various research methodologies using a variety of tools and leveraging partner relationships. You will be connected to teams across the business, ensuring appropriate insights are utilised at every stage of the campaign lifecycle, and supporting in embedding an effectiveness culture across the agency.

Responsibilities

• Leading and delivering insights & research projects for clients, including but not limited to cross media evaluation, category entry point modelling, brand touchpoint modelling, brand tracking, social listening, audience profiling and audience persona modelling
• Growing the insights function within Hearts, identifying new revenue and capability opportunities
• Working closely with Strategy, planning and Client Experience teams to deliver high quality projects
• Identifying opportunities for integration between insights & research and our other data functions of marketing effectiveness and dashboarding
• Contributing to building measurement frameworks for clients bringing together insights, effectiveness and dashboarding to create a holistic view of measurement
• Exploring potential uses of AI in insights and research
• Working with our media and research partners to understand their insights solutions, helping clients to leverage them alongside our proprietary solutions
• Experience in media agency, research agency or client side in a research/insights function
• Experience in running audience segmentations (bespoke and using syndicated surveys), audience profiling and personas, brand tracking, pre & post questionnaires and other research methodologies
• Excellent knowledge of our partners such as YouGov, Kantar, On Device etc
• Prior experience of using passive tracking alongside survey data
• Strong project management, communication and presentation skills
• Extensive experience using tools such as TechEdge, YouGov (Profiles & BrandIndex), PowerBI, TGI, IPA Touchpoints, Pulsar, AdIntel
• Experience in managing and upskilling others
• Some exposure to econometrics/analytics preferable
• Exposure to SQL would be an advantage

About the Agency

Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

At Omnicom Media Group, we are committed to supporting flexibility for our peoplewhile fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

Interested in building your career at Omnicom Media Group UK? Get future opportunities sent straight to your email.

Be Your Best: We want everyone to make the most of the opportunity to shine and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

#J-18808-Ljbffr