Director, Digital

About the Role:

OMD EMEA are looking for a Digital Planning Director to work on King – a newly won client in the streaming hardware space, reporting into the Managing Partner.

The role will be approx. 70% of your time on King, the developer of mobile game sensation Candy Crush. With growth continuing through the last couple of years and a franchise that has been nearly a decade in the making, Candy Crush’s future growth will come from a structured approach to building brand equity and asserting the game’s role in culture. To do that they seek progressive solutions from their partners that ensure their communications cut through in an ever-changing media landscape.

This role is unique in that it forms part of a global team located across London and New York OMD offices. London where the clients are based, and strategy is developed. New York as the largest share of Candy Crush’s success to date has come from the US and where a lot of the execution takes place. Western Europe (UK especially) and LATAM are regions that activate certain campaigns throughout the year as well.

Key projects will include working with our Strategy & Digital Leads in crafting communications strategy for campaigns, translating strategy into global media guidelines in partnership with key markets, leading daily operations, and ensuring local market planning output ties back to King’s objectives. As the clients are London based, this role will involve a good amount of in person collaboration.

This role will appeal to someone who is passionate about the future of our industry, and loves working with big, exciting cultural brands, where our planning output matches their brand ambitions. Being proactive in identifying and proposing opportunities that support King’s marketing agenda will be something that excites you.

The other 30% of your role will be equally as progressive, helping plan Odeon’s campaigns and test & learn agenda in a setup that will include centralised Programmatic, Paid Social, Paid Search & Partnerships. And beyond that there’ll be opportunities to get involved in new business and cross agency initiatives to support your career development.

KEY RESPONSIBILITIES:

• You will have proven extensive experience either planning or activating across multiple digital channels – especially Social & Video.
• You need to have a good understanding of media agency business, either by working in or closely with an agency.
• You will be very comfortable managing relationships with clients, partners, colleagues and will have experience influencing within matrix organisations.
• You will own areas of content in the development of communications strategies and media planning recommendations, and be confident presenting your work to senior clients.
• You will be responsible for delivering new test opportunity proposals for your clients, ensuring their constant development, advancement and vitally, their business objectives, as well as contributing to the revenue growth delivered by your team.
• We are looking to you to be a leader in the team in terms of how best to apply digital media planning – given the brief, data and budget available.
• You will mentor junior members of the team and be a source of inspiration for local markets.
• You will need to be up to date with developments within digital media, and pro-actively recommend ways to incorporate new ways of thinking into our work.
• You will be responsible for building relationships with Global partners such as Google, Facebook, TikTok and ensure OMD are driving innovation with these partners.

SKILLS AND TECHNICAL CAPABILITIES:

• Have holistic knowledge of digital channels and ability to deliver digital strategies that advance clients and delivers against business objectives.
• You will be the overseer of ensuring that digital planning excellence and operational delivery are aligned and achieved, including providing POVs on industry trends & breaking news.
• Responsible for leading the client in their digital media strategy globally.
• Manage relationships with platform owners such as Facebook, Google, Snap, TikTok, as well as technology vendors.
• You will have a good understanding of the Ad-Tech ecosystem with a particular focus on delivery of creative message, advanced audience targeting strategies, and tracking via an ad server and mobile marketing analytics.
• You will understand your client’s priorities and challenges and make sure that the work delivered meets these objectives.
• You will have day-to-day contact with our clients and will be an ambassador for your team.
• You will manage your workload effectively and to a high standard of work.
• Based on your experience, you will be able to quickly evaluate different routes to choose the most efficient way to any challenge.
• You are a leader in your field, able to recommend new approaches & frameworks based on your experience.
• You are creative in the way you solve problems, able to ‘think outside the box’ to find solutions to business challenges.
• You can explain complex concepts to clients and colleagues in a way that is easy to understand.
• You must be a competent presenter, able to engage an audience with great verbal and written presentations.

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