At a Glance
- Tasks: Lead the activation of AV, OOH & Publishing media campaigns for Allwyn.
- Company: Join a pioneering team at Allwyn @ Hearts, focused on innovation and collaboration.
- Benefits: Inclusive work environment, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on optimisation and delivering best-in-class campaigns.
- Why this job: Make a real impact in media activation while working with top industry experts.
- Qualifications: Experience in media planning and strong relationship-building skills required.
The predicted salary is between 60000 - 80000 € per year.
About the Role
The Team
Allwyn @ Hearts pioneering operating model has been designed with the following in mind:
- In a world where there are always multiple decisions and plans to be activated each week, short-term pressures can cause focus to move away from the medium and long term.
- True agility is not always spontaneous; it requires operational design, process, technology, and a framework for decision making.
- Genuine business transformation simply doesn't happen without focus, effort, inspiration, and the application of the right specialist skills.
Therefore, for us to excel, we need to help Allwyn succeed against all three areas simultaneously. The operating model is designed around 2 key hubs, Design & Delivery. These hubs have been recently streamlined (from 3) to ensure that long-term, mid-range & short-term priorities all benefit from clear focus, the right capabilities and make progress simultaneously. Each hub has a purpose-built set of capabilities and talent, alongside clear deliverables. This role would sit in the Delivery hub, parallel to the Digital Activation Lead, and reporting into the overarching Delivery Lead that sits across all.
Delivery Hub
We believe that great strategic thinking and media planning is nothing unless it's accurately and effectively made real in market. The best environments, brand safe, at the right time & right price. The hub is purposely designed to deliver against Allwyn’s unique requirements and goes beyond expert traders and channel practitioners to include workflow management to co‑ordinate & control rollover activity & plans. A dedicated QA and compliance function ensuring faultless placement, effective automated reporting and partner relationships.
Delivery Hub Superpower: Obsessed with optimisation and driving every inch of value from our investment. Relentlessly focused on accuracy and quality of placement. Seamless workflows and organisational excellence delivered at pace. Ensuring our media partners are as passionate about The National Lottery as we are.
Capability blend:
- Traded Media delivery experts
- Automated reporting and reporting lead
- Investment integration
- Driving cross channel optimisation and tactical plan co‑ordination
- Compliance and QA
- Workflow management
- Faultless finance process and attention to detail
You will be a strong relationship builder with experience of working with clients and agency teams. As Allwyn’s Offline Activation Lead, you will lead the day to day output across AV, OOH & Publishing media, as well as ensure synergy with your digital activation counterpart.
Key Responsibilities
- Working with specialist activation teams to ensure Allwyn campaigns (AV, Publishing, OOH) are delivered to meet client objectives and contractual buying commitments.
- Continually improve efficiencies across the full portfolio of games including Euromillions, Lotto, Stripe, Set for Life, Instant Win Games & Scratchcards.
- Working closely with the Digital Activation Lead to deliver a holistic approach to activation, developing innovative and market leading solutions and optimal media performance across all AV/OOH & Publishing channels.
- Direct input to AV, Publishing and OOH teams to ensure alignment and best-in-class campaigns that adhere to strict Allwyn and OM compliance standards.
- Actively liaising with all Hearts departments and disciplines to contribute to forward thinking AV, Publishing and OOH activation teams, showcasing knowledge, tool usage, data‑led activation planning, best in class campaign delivery and partner innovation.
- Working with senior agency partners (Hearts, OM and external media vendors) to deliver bespoke, new to market opportunities deep rooted in the client’s business needs.
- Being a senior investment representative across AV, Publishing and OOH channels where needed.
- Having a market leading knowledge of the AV landscape as well as a strong understanding of digital media and the interplay, especially in the video space.
- Keeping abreast of changes in the market but also OM and being an expert source of knowledge, providing useful output for the client on a regular basis.
- Inspiring specialist activation teams in their use of OM owned and partner tools and solutions to derive greater insight, efficiencies and outcomes of all media.
- Understand trading deals across all channels and have a valid POV in investment meetings (internal & client).
- Be commercially aware of all client & internal requirements and strike a balance where required to deliver against targets, value levers and commercial goals.
- Ensure best practice finance process is in place, ensuring timely delivery and resolution of aged debt, unbilled and late bookings.
- Support leadership and finance on client forecasts, activity trackers and finance queries.
Equal Opportunity Statement
OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.
Allwyn Activation Lead - Hearts & Science UK employer: Fuse
At Allwyn, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. Our commitment to employee growth is evident through tailored development opportunities and a focus on work-life balance, ensuring that every team member can thrive both personally and professionally. Join us to be part of a forward-thinking team dedicated to delivering impactful media solutions while enjoying the unique advantages of working in a vibrant city known for its creativity and diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Allwyn Activation Lead - Hearts & Science UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Allwyn Activation Lead - Hearts & Science UK
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Allwyn Activation Lead role. Highlight your experience in AV, OOH, and Publishing media, and show how your skills align with the key responsibilities outlined in the job description.
Showcase Your Relationship-Building Skills:Since this role requires strong relationship management, share examples of how you've successfully collaborated with clients and agency teams in the past. We want to see your ability to build connections and drive results!
Demonstrate Your Knowledge of the Market:Keep up-to-date with the latest trends in the AV landscape and digital media. Mention any relevant insights or experiences that showcase your market knowledge, as this will set you apart from other candidates.
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It’s the best way for us to receive your details and get you into the mix for this exciting opportunity!
How to prepare for a job interview at Fuse
✨Know Your Stuff
Make sure you have a solid understanding of the AV, OOH, and Publishing media landscape. Brush up on recent trends and how they relate to Allwyn's campaigns. Being able to discuss specific examples will show your expertise and passion for the role.
✨Showcase Your Relationship Skills
As a strong relationship builder, be prepared to share examples of how you've successfully collaborated with clients and agency teams in the past. Highlight your ability to foster partnerships and drive results through effective communication.
✨Demonstrate Strategic Thinking
Think about how you can contribute to Allwyn’s unique operating model. Be ready to discuss how you would approach optimising media performance and ensuring alignment across channels. This shows that you understand the importance of both short-term and long-term strategies.
✨Be Data-Driven
Familiarise yourself with data-led activation planning and be ready to discuss how you’ve used data to inform your decisions in previous roles. This will demonstrate your analytical skills and your commitment to delivering best-in-class campaign delivery.
