At a Glance
- Tasks: Lead marketing and design teams to drive brand growth and innovative strategies.
- Company: Dynamic travel and lifestyle company focused on youth engagement.
- Benefits: Travel perks, smart-casual dress code, and career development opportunities.
- Other info: Join a supportive team that values diversity and personal growth.
- Why this job: Shape brand identity and make a real impact in a fast-paced environment.
- Qualifications: Previous marketing experience, strong analytical skills, and excellent communication.
The predicted salary is between 36000 - 60000 £ per year.
This position will oversee the marketing and design team across both Further Travel and AmeriCamp. This position will assist with brand development and growth across the business. This role requires a blend of marketing, data, experimentation and wider product thinking. The work environment is fast-paced, with a successful candidate possessing the ability to learn quickly and to be very flexible with changing business needs. This position will also require the development of new business partnerships and opportunities. The position requires previous marketing and growth experience.
In this role you will:
- Team Management
- Oversee the marketing and design team.
- Ensure workload is covered and all tasks are delegated appropriately.
- Conduct team meetings and 1-1's, supporting staff progress and development.
- Be the spokesperson for all things marketing and growth across the business.
- Analytics and Experimentation
- Consistently track business performance across CPA, ROAS, conversion and retention rates, making recommendations for improvement.
- Launch weekly experiments across websites, socials, creatives and offers, reporting back on progress.
- Utilise data to shape decisions, budget and growth direction.
- Consumer Insights
- Understand changing consumer interests and demands.
- Feed insights to wider team to enhance direction and performance.
- Build deeper understanding of our customer/their needs to define brand position within the market.
- Assess/design experiments for further growth potential, infiltrating new markets/expansion/ROI.
- Continually shape our brand voice, positioning and messaging across all touch-points.
- Content and Brand Growth
- Solidify business identity for FurtherTravel and AmeriCamp.
- Lead on the creation of social content that drives trust and desirability.
- Present back with new revenue generating initiatives, ideas and growth tactics.
- Use experience and knowledge to aid quality control on all content; website based, social media based and email marketing.
- Work on product and business development/new partnerships.
- Focus on key projects depending on seasonality of business needs.
- Paid Social and Search
- Optimise ads across Meta, TikTok and Google Ads.
- Monitor acquisition funnels for bookings and leads.
- Test creatives, audiences, messages and offers to drive lower customer acquisition costs.
- Scale what works.
- Work with external partners on execution of ad launches.
- Additional Responsibilities
- National travel as required (Fairs, conferences, client meetings).
- Back up other team members, diversifying across tasks as necessary.
Required Experience
- Previous marketing and growth experience required, with a focus on B2C.
- Analytical and creative thinking for product development.
- Strong management and interpersonal skills.
- Responsive and proactive communicator.
- Excellent copywriting and content sense.
- Strong written, verbal communication and presentation skills.
- Must have excellent organisational skills and attention to detail.
- Excellent teamwork/collaborative skills.
- Experience with tools like GA4, Webflow, Clarity, Hubspot, TikTok Ads Manager or similar.
- Strong Microsoft Office skills (Excel, Word, PowerPoint, Teams, and Outlook).
Let us know if you have:
- Background working in travel, hospitality, youth lifestyle brands.
We cannot offer visa sponsorship and you must be able to work in the UK.
Knowledge, Skills and Attributes
- High level of professionalism.
- Highly organised and able to handle multiple tasks at the same time.
- Self-motivated and goal oriented.
- Flexibility.
- Excellent people skills, to be able to influence and motivate others.
Perks and Benefits
- Travel Perks (after first successful year of employment).
- Smart-casual dress code.
- Enhanced career development with access to internal training programs.
- Regular company events and socials.
- A supportive, relaxed and social work environment, that values diversity, equity and inclusion, and individual growth.
- Company perks and benefits with years of service.
Performance Criteria
- Achievement of monthly/quarterly targets.
- Be, in yourself, an ambassador for our brands.
Growth Marketing Manager in Manchester employer: FurtherTravel
At Further Travel and AmeriCamp, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Growth Marketing Manager role offers not only the chance to lead a talented marketing and design team but also access to enhanced career development opportunities through internal training programs. With travel perks after your first successful year and a supportive environment that values diversity and individual growth, you'll find meaningful and rewarding employment in a fast-paced setting that encourages creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on a job opening!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This is your chance to demonstrate your creativity and analytical prowess, so make it pop!
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your knowledge of the company. Tailor your responses to reflect how your experience aligns with their needs, especially in growth marketing and brand development.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s grow together!
We think you need these skills to ace Growth Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your previous marketing and growth experience, especially in B2C, and show how your skills align with our fast-paced environment.
Show Off Your Analytical Skills:We love data-driven decision-making! In your application, mention specific examples of how you've used analytics to improve performance or drive growth. This will demonstrate your ability to track and optimise key metrics like CPA and ROAS.
Be Creative and Insightful:Don’t just list your skills; showcase your creative thinking! Share any innovative ideas or campaigns you've led that resulted in significant growth. We want to see how you can contribute to our brand development and consumer insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at FurtherTravel
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to be comfortable with analytics. Brush up on key metrics like CPA, ROAS, and conversion rates. Be ready to discuss how you've used data in past roles to drive growth and make informed decisions.
✨Showcase Your Creativity
This role requires a blend of analytical and creative thinking. Prepare examples of successful marketing campaigns you've led or contributed to, especially those that involved experimentation. Highlight your ability to think outside the box and adapt strategies based on consumer insights.
✨Demonstrate Team Leadership
You'll be overseeing a team, so it's crucial to show your management skills. Think of specific instances where you've successfully delegated tasks, conducted team meetings, or supported staff development. Emphasise your interpersonal skills and how you motivate others.
✨Understand the Brand
Familiarise yourself with Further Travel and AmeriCamp's brand identity and values. Be prepared to discuss how you would solidify their brand voice and messaging. Show that you understand the travel and youth lifestyle market, and come with ideas for new revenue-generating initiatives.
