At a Glance
- Tasks: Lead marketing and design teams to drive brand growth and innovative strategies.
- Company: Dynamic travel and lifestyle company focused on youth engagement.
- Benefits: Travel perks, smart-casual dress code, and career development opportunities.
- Other info: Join a supportive team that values diversity and personal growth.
- Why this job: Shape brand identity and make a real impact in a fast-paced environment.
- Qualifications: Previous marketing experience, strong analytical skills, and excellent communication.
The predicted salary is between 36000 - 60000 £ per year.
This position will oversee the marketing and design team across both Further Travel and AmeriCamp. This position will assist with brand development and growth across the business. This role requires a blend of marketing, data, experimentation and wider product thinking. The work environment is fast-paced, with a successful candidate possessing the ability to learn quickly and to be very flexible with changing business needs. This position will also require the development of new business partnerships and opportunities. The position requires previous marketing and growth experience.
In this role you will:
- Team Management
- Oversee the marketing and design team.
- Ensure workload is covered and all tasks are delegated appropriately.
- Conduct team meetings and 1-1's, supporting staff progress and development.
- Be the spokesperson for all things marketing and growth across the business.
- Analytics and Experimentation
- Consistently track business performance across CPA, ROAS, conversion and retention rates, making recommendations for improvement.
- Launch weekly experiments across websites, socials, creatives and offers, reporting back on progress.
- Utilise data to shape decisions, budget and growth direction.
- Consumer Insights
- Understand changing consumer interests and demands.
- Feed insights to wider team to enhance direction and performance.
- Build deeper understanding of our customer/their needs to define brand position within the market.
- Assess/design experiments for further growth potential, infiltrating new markets/expansion/ROI.
- Continually shape our brand voice, positioning and messaging across all touch-points.
- Content and Brand Growth
- Solidify business identity for FurtherTravel and AmeriCamp.
- Lead on the creation of social content that drives trust and desirability.
- Present back with new revenue generating initiatives, ideas and growth tactics.
- Use experience and knowledge to aid quality control on all content; website based, social media based and email marketing.
- Work on product and business development/new partnerships.
- Focus on key projects depending on seasonality of business needs.
- Paid Social and Search
- Optimise ads across Meta, TikTok and Google Ads.
- Monitor acquisition funnels for bookings and leads.
- Test creatives, audiences, messages and offers to drive lower customer acquisition costs.
- Scale what works.
- Work with external partners on execution of ad launches.
- Additional Responsibilities
- National travel as required (Fairs, conferences, client meetings).
- Back up other team members, diversifying across tasks as necessary.
Required Experience
- Previous marketing and growth experience required, with a focus on B2C.
- Analytical and creative thinking for product development.
- Strong management and interpersonal skills.
- Responsive and proactive communicator.
- Excellent copywriting and content sense.
- Strong written, verbal communication and presentation skills.
- Must have excellent organisational skills and attention to detail.
- Excellent teamwork/collaborative skills.
- Experience with tools like GA4, Webflow, Clarity, Hubspot, TikTok Ads Manager or similar.
- Strong Microsoft Office skills (Excel, Word, PowerPoint, Teams, and Outlook).
Let us know if you have:
- Background working in travel, hospitality, youth lifestyle brands.
We cannot offer visa sponsorship and you must be able to work in the UK.
Knowledge, Skills and Attributes
- High level of professionalism.
- Highly organised and able to handle multiple tasks at the same time.
- Self-motivated and goal oriented.
- Flexibility.
- Excellent people skills, to be able to influence and motivate others.
Perks and Benefits
- Travel Perks (after first successful year of employment).
- Smart-casual dress code.
- Enhanced career development with access to internal training programs.
- Regular company events and socials.
- A supportive, relaxed and social work environment, that values diversity, equity and inclusion, and individual growth.
- Company perks and benefits with years of service.
Performance Criteria
- Achievement of monthly/quarterly targets.
- Be, in yourself, an ambassador for our brands.
Growth Marketing Manager in Manchester employer: FurtherTravel
At Further Travel and AmeriCamp, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our Growth Marketing Manager role offers not only the chance to lead a talented marketing and design team but also access to enhanced career development opportunities through internal training programs. With travel perks after your first successful year and a supportive environment that values diversity and individual growth, you'll find meaningful and rewarding employment in a fast-paced setting that encourages creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FurtherTravel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FurtherTravel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FurtherTravel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FurtherTravel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FurtherTravel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FurtherTravel:Show us that you’ve done your homework! In your application, briefly mention what you admire about FurtherTravel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FurtherTravel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FurtherTravel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FurtherTravel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
