At a Glance
- Tasks: Lead Furbo's brand presence in the UK, managing partnerships and influencer relationships.
- Company: Join Tomofun, a pioneering pet tech company that loves pets and innovation.
- Benefits: Flexible freelance role with opportunities for creativity and impact.
- Other info: Work in a fast-paced environment with a passionate team and a love for pets.
- Why this job: Be the voice of Furbo in the UK and shape its brand story.
- Qualifications: 3-6 years in brand management, marketing, or related fields; AI tool proficiency preferred.
The predicted salary is between 50000 - 70000 £ per year.
About The Company
At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. We are pioneers in the pet tech industry. Our debut product, Furbo – the world’s first AIoT treat‑tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP, and has millions of users in 133 countries. In 2019, we launched an AI‑powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets’ lives and are continuing to innovate and develop new features with our state‑of‑the‑art technology. The learning curve is steep, but the work is exhilarating. Tomofun is on the cusp of a pet‑tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.
About The Role
We are looking for a Brand Manager to oversee Furbo’s brand presence in the UK market. As our UK Brand Manager, you won’t just be executing campaigns—you’ll be the face and voice of Furbo in the UK. You’ll own local brand‑building from the ground up: forging partnerships, activating creators, validating campaigns with real consumers, and feeding the insights back to our global team to shape how Furbo shows up worldwide.
What You’ll Do
- Local Execution — Own the UK Brand Presence
- Lead and manage UK‑specific partnerships, from pet brands and retailers to media outlets and community organisations
- Build and manage a network of UK Influencers and content creators – identifying the right voices, briefing them effectively, and nurturing long‑term relationships
- Execute UK market validations for new product launches, campaigns, and messaging, ensuring global initiatives land with cultural relevance
- Manage local PR and brand event activations as needed
- Strategic Bridge — Connect HQ to the UK Market
- Work closely with the Global Branding team at HQ to translate global brand strategy into locally resonant UK execution
- Champion and roll out new creator workflows and brand content frameworks as they evolve at the global level
- Collaborate hand‑in‑hand with Regional Leads to align brand activity with UK‑specific growth targets and commercial priorities
- Ensure consistent brand tone, visual identity, and messaging across all UK touchpoints
- Market Insight Loop — Be the Voice of the UK Consumer
- Continuously gather and validate UK‑specific consumer insights through community engagement, campaign observation, and direct feedback channels
- Package and present actionable insights back to HQ to inform global campaign strategy, product messaging, and future launches
- Monitor the UK competitive landscape – tracking competitor brand moves, cultural trends, and emerging creator niches in the pet space
Who You Are
- 3–6 years of experience in brand management, marketing, or a closely related field – ideally within consumer tech, pet care, lifestyle, or e‑commerce
- Proven experience managing creator/influencer programmes end‑to‑end, from identification and briefing to content review and performance evaluation
- Comfortable operating in a fast‑paced, globally distributed team – you thrive with autonomy but know when to loop in HQ
- Strong communicator who can translate local market nuance into clear, actionable briefs and reports for a global audience
- AI‑fluent marketer – you actively use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) to accelerate your workflow: from drafting briefs and researching creators to synthesising campaign insights and building first‑draft reports faster
- Deeply data‑informed across all marketing channels – you’re equally comfortable reading social analytics, paid media dashboards, email performance metrics, and e‑commerce data to build a full picture of brand health and campaign impact
- You don’t just report numbers – you connect the dots across channels to surface what’s actually driving (or blocking) growth, and translate that into clear recommendations
- A genuine love for pets is a plus (Furbo owners make the best Furbo advocates)
- Experience with UK consumer markets, media landscape, and creator ecosystems is strongly preferred
- Proficiency in project management tools and comfort working across time zones with HQ (Taipei, GMT+8)
Freelance UK Brand Manager employer: Furbo Nanny Limited
At Tomofun, we are passionate about merging technology with the love for pets, creating an innovative and dynamic work environment. As a Freelance UK Brand Manager, you will have the opportunity to shape Furbo's brand presence in the UK, working alongside a global team that values creativity and insight-driven strategies. With a strong focus on employee growth, collaboration, and a culture that celebrates pet lovers, Tomofun offers a unique chance to make a meaningful impact in the pet tech industry while enjoying the flexibility of freelance work.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance UK Brand Manager
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance UK Brand Manager
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Furbo Nanny Limited.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Furbo Nanny Limited and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance UK Brand Manager at Furbo Nanny Limited.
How to prepare for a job interview at Furbo Nanny Limited
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Furbo Nanny Limited.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Furbo Nanny Limited. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Furbo Nanny Limited.
