At a Glance
- Tasks: Lead and deliver exciting trade and fan events across EMEA and APAC.
- Company: Join Funko, a vibrant brand known for its engaging experiences.
- Benefits: Flexible working options, competitive salary, and a fun work culture.
- Other info: Diverse workplace that values unique stories and perspectives.
- Why this job: Shape unforgettable experiences for fans and showcase a beloved brand.
- Qualifications: Proven event management experience and strong communication skills.
The predicted salary is between 55000 - 65000 £ per year.
LOCATION: London, Hammersmith
WORKING PATTERN: Mon - Fri (37.5 hours), Eligible for virtual working / flexible working
Role Purpose
Lead Funko’s trade and fan events across EMEA and APAC, ensuring the business delivers high-quality events that strengthen commercial relationships, showcase the brand well, and create engaging experiences for fans.
This role is responsible for planning and delivering Funko’s regional event programme across EMEA and APAC. The role covers both trade-facing and fan-facing events, including trade shows, retailer/customer events, comic cons, conventions and other branded experiences. The focus is on delivering events to a high standard, improving how Funko shows up in-market, and ensuring the fan experience is considered in event planning and execution.
What You’ll Do:
- Own the end-to-end planning and delivery of Funko’s event calendar across EMEA and APAC.
- Lead the execution of trade events, customer events, comic cons, fan conventions and other priority activations.
- Build event plans that support commercial, brand and regional marketing priorities.
- Work with sales, marketing, creative, product, logistics, social, PR and retail teams to align event plans and deliverables.
- Develop event briefs, timelines, budgets, production plans and on-site operating plans.
- Manage event agencies, suppliers, organisers and external partners, ensuring clear briefs, strong delivery and budget control.
- Oversee venue, stand, staffing, travel, stock, shipping, merchandising and operational requirements for each event.
- Ensure Funko’s event presence is well presented, best in class, on-brand and consistent across all markets.
- Work with internal teams to create engaging fan experiences, including content opportunities, product moments and fan touchpoints.
- Help shape event concepts that celebrate fandom and improve the overall attendee experience.
- Support stock planning, holding and delivery for both consumer and trade shows throughout the year; creating an inventory schedule to ensure stocks are present at the events.
- Ensure where appropriate the involvement, sign off and approvals for licensors across all creative work, displays and graphics.
- Track budgets and manage spend responsibly, providing regular updates to stakeholders.
- Define event goals and measure results including attendance, engagement, partner feedback, product sales commercial outcomes and post-event learnings.
- Creation and execution of a partnership best in class guide, providing clear guidance, creative executions, commercial expectations and assets to help deliver exceptional trade and fan events in their markets.
- Lead post-event reviews and recommend improvements to raise the quality and effectiveness of future events.
- Travel as required to support planning meetings, site visits and on-site event delivery.
What You’ll Bring:
- Able to manage a high volume of detail while keeping sight of the bigger objective for the event.
- Strong communicator who can work effectively across functions and with external partners.
- Commercially aware and able to balance brand impact, fan experience and budget discipline.
- Proactive, organised and comfortable working in a fast-moving environment.
- Good judgement on what makes an event feel premium, engaging and relevant to fans.
- Excellent project manager with strong attention to detail.
- Creative flair creating distinctive and memorable experiences for our fans.
Experience required:
- Strong experience in event management, experiential marketing or brand activations.
- Experience delivering both trade events and consumer-facing events.
- Experience managing multiple events across different countries or regions.
- Experience managing budgets, agencies, vendors and event organisers.
- Strong project management and stakeholder management skills.
- Clear communicator and excellent collaboration skills.
- Experience working in toys, entertainment, licensing, gaming, pop culture or consumer products is preferred.
Funko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status.
Senior Manager, Events (MAT Cover) employer: Funko
Funko is an exceptional employer located in the vibrant area of Hammersmith, London, offering a dynamic work culture that values creativity and collaboration. With flexible working options and a commitment to employee growth, Funko provides opportunities for professional development while ensuring a fun and engaging environment that celebrates fandom. Join us to lead exciting events across EMEA and APAC, where your contributions will directly enhance brand visibility and fan experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Events (MAT Cover)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Funko and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Funko are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Funko on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Funko. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Events (MAT Cover)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Funko. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Funko:Show us that you’ve done your homework! In your application, briefly mention what you admire about Funko’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Funko
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Funko will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Funko, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.