At a Glance
- Tasks: Lead CRM strategies and execute lifecycle marketing across EMEA, focusing on customer engagement.
- Company: Join Funko, a vibrant brand that celebrates pop culture and creativity.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values unique perspectives and innovation.
- Why this job: Make an impact in a dynamic role that drives customer loyalty and brand success.
- Qualifications: Experience in CRM and lifecycle marketing with strong analytical and leadership skills.
The predicted salary is between 51750 - 63250 £ per year.
LOCATION: London, Hammersmith
WORKING PATTERN: Mon - Fri (37.5 hours), Eligible for virtual working / flexible working
reports to: senior director, retention & content
Role Purpose
The CRM Manager – EMEA will lead the strategy and execution of Funko’s CRM and lifecycle marketing programs across the EMEA region, with a primary focus on the UK market. This role is responsible for driving customer engagement, retention, and lifetime value through localized, data-driven, and personalized fan experiences across email, SMS (including WhatsApp) and emerging owned channels. Reporting into global retention leadership, this role will partner closely with US counterparts to ensure global alignment while tailoring strategies to regional audience behaviours, regulatory requirements, and commercial priorities. This role will oversee the EMEA CRM team and be responsible for scaling lifecycle programs, advancing personalization, and supporting Funko’s continued international growth across Funko.com and Loungefly.com.
What You’ll Do:
- Develop and execute EMEA-specific lifecycle marketing strategies that drive engagement, retention, and revenue growth.
- Own the regional CRM calendar and roadmap, ensuring alignment with EMEA commercial priorities while maintaining consistency with global campaigns and brand standards.
- Localize global campaigns and lifecycle programs to reflect regional nuances, audience behavior, and cultural moments.
- Partner cross-functionally with global and regional teams (acquisition, digital, customer service) to deliver a seamless end-to-end customer experience.
- Leverage CDP and first-party data to define advanced segmentation, personalization, and automation strategies that drive LTV growth.
- Own the regional experimentation roadmap, embedding a test-and-learn approach to continuously optimize performance and inform global best practices.
Technical and Platform Expertise
- Act as the regional CRM expert across platforms (Klaviyo, Wunderkind, etc.), translating first-party data into actionable strategies in partnership with analytics and CDP teams.
- Own and optimize CRM tools and integrations, identifying opportunities to improve performance, scalability, and efficiency.
- Support global platform rollouts and ensure successful adoption across the EMEA team.
Team Leadership
- Provide strategic direction while empowering the EMEA CRM team to execute day-to-day campaign management and automation programs.
- Partner with global retention leadership to align on priorities, ways of working, and team development.
- Act as the senior CRM stakeholder for EMEA in cross-functional planning and decision-making.
Analytics, Reporting, and Budget
- Own regional CRM performance reporting, defining KPIs across engagement, conversion, retention, churn, and CLV.
- Analyse performance and translate insights into actionable strategies that drive incremental revenue and efficiency.
- Partner with global teams to standardize reporting frameworks while incorporating regional insights and contributing to global knowledge-sharing.
- Support forecasting and budget management for CRM programs, including messaging costs and vendor investments.
Cross-Functional Alignment and Expansion
- Collaborate with regional acquisition, eCommerce, and brand teams to align messaging and campaign strategies.
What You’ll Bring:
- Significant experience in CRM and lifecycle marketing, with a proven track record of driving retention, engagement, and revenue growth.
- Strong commercial insight, with experience owning or influencing revenue targets, forecasting, and performance metrics.
- Deep understanding of CRM strategy, including segmentation, automation, personalisation, and customer lifecycle management.
- Hands-on experience with leading CRM platforms (e.g. ESPs, CDPs) and a solid understanding of data structures and customer data usage.
- Advanced analytical skills, with the ability to translate data into strategic insight and clear business recommendations.
- Experience leading, mentoring, or managing teams and/or agencies.
- Excellent stakeholder management skills, with the ability to influence at all levels of the organisation.
- Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Exceptional written and verbal communication skills, with a strong eye for detail.
- A proactive, strategic mindset with a passion for continuous improvement and innovation.
- Experience working in eCommerce or DTC environments (Shopify experience beneficial but not essential).
- Passion for customer experience and a genuine interest in pop culture and the Funko brand.
Funko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status.
The above statements are intended to describe the general nature and level of work being performed by this role holder. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required and all employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
CRM Manager (MAT cover) employer: Funko
Funko in London is an excellent employer that fosters a vibrant and collaborative work culture, where employees are encouraged to grow and develop their skills in procurement and logistics. With a focus on teamwork and innovation, Funko offers unique opportunities for career advancement while providing a supportive environment that values each team member's contributions. The London location not only provides a dynamic urban setting but also access to a diverse range of professional networks and resources.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager (MAT cover)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Funko and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Funko are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Funko on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Funko. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager (MAT cover)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Funko. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Funko:Show us that you’ve done your homework! In your application, briefly mention what you admire about Funko’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Funko
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Funko will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Funko, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
