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- Tasks: Lead game advertising strategies and optimise campaigns for player growth.
- Company: Join a dynamic gaming company at the forefront of innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the gaming industry with your creative vision.
- Qualifications: 5-8 years in game advertising or performance marketing, with strong strategic skills.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Game Advertising Strategy Lead to own and drive strategic planning, creative direction, and optimisation of game advertising initiatives. This role sits at the intersection of user acquisition, creative strategy, and performance marketing, ensuring that advertising efforts effectively support player growth and business objectives across our game portfolio.
You will work closely with UA, Creative, Product, and Data teams to develop scalable advertising strategies, translate insights into high-impact creatives, and continuously improve campaign performance in a highly competitive gaming market.
Key Responsibilities- Advertising & Growth Strategy
- Develop and execute end-to-end game advertising strategies aligned with business growth and user acquisition goals.
- Define advertising positioning, messaging frameworks, and creative directions for different game genres, markets, and player segments.
- Translate product features and gameplay mechanics into compelling advertising concepts that resonate with target audiences.
- Creative Strategy & Direction
- Lead advertising creative strategy, including concept development, narrative direction, and visual style guidance for ad creatives.
- Collaborate closely with creative teams (designers, motion artists, video editors, external vendors) to ensure consistency, quality, and effectiveness of ad outputs.
- Establish creative testing frameworks to validate hypotheses and scale high-performing concepts.
- Campaign Optimisation & Performance
- Partner with User Acquisition and performance marketing teams to monitor campaign performance and identify optimisation opportunities.
- Analyse advertising data (CTR, CVR, ROAS, retention, LTV) to refine strategy and improve creative effectiveness.
- Drive iterative improvements through structured A/B testing and post-campaign reviews.
- Market & Player Insights
- Conduct ongoing market, competitor, and trend analysis within the gaming and mobile advertising landscape.
- Leverage player behaviour insights and feedback to inform advertising strategy and creative direction.
- Adapt strategies for different regions, platforms, and audience segments.
- Stakeholder & Cross-functional Collaboration
- Work cross-functionally with Product, Data, UA, and Publishing teams to ensure alignment between advertising strategy and game roadmap.
- Present advertising strategies, performance insights, and recommendations to senior stakeholders clearly and confidently.
- Support leadership in strategic planning, budget discussions, and long-term growth initiatives.
- 5–8+ years of experience in game advertising, user acquisition, performance marketing, or creative strategy, preferably within the gaming or internet industry.
- Proven experience leading advertising strategy for mobile or online games, including live titles.
- Strong understanding of performance-driven advertising across major digital platforms.
- Strong strategic thinking with the ability to translate data and insights into actionable advertising strategies.
- Deep understanding of advertising creatives, including gameplay videos, short-form videos, static ads, and narrative-driven concepts.
- Data-driven mindset with the ability to interpret campaign performance metrics and optimise accordingly.
- Excellent communication and stakeholder management skills.
Game Advertising Strategy Lead in London employer: FUNFLY PTE. LTD.
Contact Detail:
FUNFLY PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Game Advertising Strategy Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best advertising strategies and campaigns. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s games and their advertising strategies. Tailor your answers to show how your experience aligns with their goals – it’ll make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Game Advertising Strategy Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Game Advertising Strategy Lead role. Highlight your experience in game advertising and user acquisition, and show us how your skills align with our needs.
Showcase Your Creative Side: Since this role involves a lot of creative strategy, don’t shy away from sharing examples of your past work. Whether it’s campaigns you’ve led or innovative ideas you’ve implemented, we want to see your creative flair!
Be Data-Driven: We love numbers! When discussing your previous roles, include specific metrics that demonstrate your impact on campaign performance. This will help us understand your analytical skills and how you optimise strategies.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at FUNFLY PTE. LTD.
✨Know Your Games
Before the interview, make sure you’re well-versed in the games the company is advertising. Understand their unique selling points and target audiences. This knowledge will help you discuss how to create compelling advertising strategies that resonate with players.
✨Showcase Your Creative Process
Be prepared to talk about your previous experiences in developing advertising creatives. Share specific examples of how you’ve translated gameplay mechanics into engaging ads. Highlight any successful campaigns you've led and the creative strategies you employed.
✨Data is Your Best Friend
Familiarise yourself with key performance metrics like CTR, CVR, and ROAS. Be ready to discuss how you’ve used data to optimise campaigns in the past. Showing a data-driven mindset will demonstrate your ability to refine strategies based on performance insights.
✨Collaboration is Key
Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you’ve effectively communicated with stakeholders and aligned advertising strategies with broader business goals.
