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- Tasks: Lead game advertising strategies and optimise campaigns for player growth.
- Company: Join a dynamic gaming company at the forefront of innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the gaming industry with your creative vision.
- Qualifications: 5-8 years in game advertising or performance marketing required.
- Other info: Collaborate with talented teams and drive exciting projects.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced Game Advertising Strategy Lead to own and drive strategic planning, creative direction, and optimisation of game advertising initiatives. This role sits at the intersection of user acquisition, creative strategy, and performance marketing, ensuring that advertising efforts effectively support player growth and business objectives across our game portfolio.
You will work closely with UA, Creative, Product, and Data teams to develop scalable advertising strategies, translate insights into high-impact creatives, and continuously improve campaign performance in a highly competitive gaming market.
Key Responsibilities- Advertising & Growth Strategy
- Develop and execute end-to-end game advertising strategies aligned with business growth and user acquisition goals.
- Define advertising positioning, messaging frameworks, and creative directions for different game genres, markets, and player segments.
- Translate product features and gameplay mechanics into compelling advertising concepts that resonate with target audiences.
- Creative Strategy & Direction
- Lead advertising creative strategy, including concept development, narrative direction, and visual style guidance for ad creatives.
- Collaborate closely with creative teams (designers, motion artists, video editors, external vendors) to ensure consistency, quality, and effectiveness of ad outputs.
- Establish creative testing frameworks to validate hypotheses and scale high-performing concepts.
- Campaign Optimisation & Performance
- Partner with User Acquisition and performance marketing teams to monitor campaign performance and identify optimisation opportunities.
- Analyse advertising data (CTR, CVR, ROAS, retention, LTV) to refine strategy and improve creative effectiveness.
- Drive iterative improvements through structured A/B testing and post-campaign reviews.
- Market & Player Insights
- Conduct ongoing market, competitor, and trend analysis within the gaming and mobile advertising landscape.
- Leverage player behaviour insights and feedback to inform advertising strategy and creative direction.
- Adapt strategies for different regions, platforms, and audience segments.
- Stakeholder & Cross-functional Collaboration
- Work cross-functionally with Product, Data, UA, and Publishing teams to ensure alignment between advertising strategy and game roadmap.
- Present advertising strategies, performance insights, and recommendations to senior stakeholders clearly and confidently.
- Support leadership in strategic planning, budget discussions, and long-term growth initiatives.
- 5–8+ years of experience in game advertising, user acquisition, performance marketing, or creative strategy, preferably within the gaming or internet industry.
- Proven experience leading advertising strategy for mobile or online games, including live titles.
- Strong understanding of performance-driven advertising across major digital platforms.
- Strong strategic thinking with the ability to translate data and insights into actionable advertising strategies.
- Deep understanding of advertising creatives, including gameplay videos, short-form videos, static ads, and narrative-driven concepts.
- Data-driven mindset with the ability to interpret campaign performance metrics and optimise accordingly.
- Excellent communication and stakeholder management skills.
Game Advertising Strategy Lead employer: FUNFLY PTE. LTD.
Contact Detail:
FUNFLY PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Game Advertising Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry on LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best advertising strategies and creative concepts. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow gaming news and advertising innovations. Being in the know will help you impress during interviews and show your passion for the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a better chance to stand out in the crowd.
We think you need these skills to ace Game Advertising Strategy Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Game Advertising Strategy Lead role. Highlight your experience in game advertising and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique skills to the table!
Showcase Your Creative Side: Since this role involves a lot of creative strategy, don’t shy away from showcasing your past projects. Include examples of successful campaigns you've led or contributed to, especially those that drove user acquisition and engagement. Let us see your flair!
Be Data-Driven: We love numbers! Make sure to include any relevant metrics or data that demonstrate your impact in previous roles. Whether it's CTR, CVR, or ROAS, showing us your analytical side will definitely catch our attention.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at FUNFLY PTE. LTD.
✨Know Your Games
Before the interview, dive deep into the games the company is working on. Understand their unique selling points and target audiences. This knowledge will help you discuss how your advertising strategies can align with their game portfolio.
✨Showcase Your Creative Process
Be ready to talk about your previous experiences in developing advertising strategies. Share specific examples of how you translated gameplay mechanics into compelling ads. Highlight your creative process and how you collaborate with teams to ensure quality outputs.
✨Data is Your Best Friend
Brush up on key performance metrics like CTR, CVR, and ROAS. Be prepared to discuss how you've used data to optimise campaigns in the past. Showing a data-driven mindset will demonstrate your ability to refine strategies effectively.
✨Engage with Stakeholders
Think about how you would present your advertising strategies to senior stakeholders. Practice articulating your insights clearly and confidently. This will show that you can communicate effectively across different teams and levels within the company.
