At a Glance
- Tasks: Lead product marketing strategies and transform complex tech into compelling narratives.
- Company: Join Fundraise Up, a global leader in innovative fundraising technology.
- Benefits: Enjoy competitive salary, remote work, generous leave, and wellness perks.
- Other info: Dynamic, purpose-driven environment with opportunities for international travel.
- Why this job: Make a real impact in the nonprofit sector while working with cutting-edge technology.
- Qualifications: 4+ years in B2B SaaS product marketing and strong storytelling skills.
The predicted salary is between 67000 - 73000 £ per year.
About Fundraise Up
We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all.
Every month, our technology powers tens of millions of dollars in donations across the globe.
We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.
Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs.
With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.
About The Role
Great products earn three different stories: the one that wins today's market, the one that opens tomorrow's, and the one that proves the architecture underneath both is right.
We're hiring three Product Marketing Managers for our product-facing team, reporting to the Director of Product Marketing (Product).
This function owns positioning IP for what we build, while GTM Product Marketing activates it in market.
We're growing the team across three focus areas, and we'll match you to the one where your background and interests are the strongest fit.
Core Markets.
Our established product lines and the verticals that generate the bulk of Fundraise Up's ARR, including existing nonprofit segments and cause and cure organizations.
New Products.
Capabilities we're extending into where we already have ICP fit but the capability is new to our platform, including peer-to-peer giving and in-person giving.
Platform & Core Products.
The foundation everything else is built on: our core donation experience (checkout, campaign pages, donor portal, elements, donor documentation), the platform surface beneath it (APIs, integrations, developer experience, payment methods, localization, billing, dashboard, exports), and the experimentation engine that keeps it all improving.
Each track owns its own positioning IP and works the same way day to day, but the buyer, the maturity of the product, and the technical depth required differ.
Let us know in your application which focus area is the strongest match for your background; we'll route accordingly during the interview process.
You are expected to be able to take a customer call about your product area without a solutions engineer in the room, at the depth of our public documentation.
Our product is complex and deliberately opinionated.
Several of our differentiators are architectural, and you'll be expected to explain why the system works the way it does and turn that reasoning into a case customers find compelling.
For Platform & Core Products, that extends to holding your own with technical evaluators in Rev Ops, IT, and data teams.
Key Responsibilities
- Run the Early Access Program for your focus area, coordinating with Sales and CS to identify and support customers and design partners on early releases.
- Be an expert at capturing specific customer requirements from the field that Product Managers can incorporate into the roadmap.
- Define and continuously evolve product positioning and messaging for your focus area, across relevant personas.
- Transform complex product capabilities into clear, benefit-driven narratives, and build deep expertise in your product area.
- Partner closely with Product, and with Engineering or Data Science where relevant, to determine product market fit, TAM, and opportunity cost of decisions.
- Build and lead launch strategies for your focus area, in partnership with the Director.
- Deliver content to GTM teams, including Demand Gen and Rev Ops, to drive awareness, adoption, and revenue impact.
- Own product-vs-product and roadmap-vs-roadmap competitive intelligence for your focus area.
- Act as an ambassador for your focus area at conferences, in web content, and in customer-facing material.
- Contribute to packaging, licensing, and bundling strategy for your focus area.
- At Fundraise Up, AI is a default tool, not an experimental one.
We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.
Skills and Qualifications
- 4+ years in B2B Saa S product marketing, owning end-to-end product positioning and launches.
- Product depth strong enough to take a customer call in your product area without a solutions engineer in the room.
- Strong writing and storytelling ability paired with a strategic mind.
- Comfortable working cross-functionally in fast-moving, high-growth environments, and confident leading conversations with Product, Sales, and Executive teams.
- Solid grasp of marketing funnels, sales cycles, and customer journeys.
- Deeply curious, data-driven, and motivated by purpose-driven work.
- Able to travel internationally without restriction.
Roughly 25% travel to the US and Europe for conferences, offsites, and industry events; you must be able to obtain the necessary authorizations.
- Nice to Have
- Experience in nonprofit tech, fintech, or growth-stage startups.
- For Core Markets: vertical marketing experience, especially nonprofit, faith, education, or health and cause-area expertise.
- For
- New
Products: 0 to 1 or new-capability product marketing experience, taking a product from early access through GA with direct early-customer development work, and comfort operating in ambiguity.
- For Platform & Core
Products: technical product marketing experience with platform, API, data, or ML/AI products, and and comfort getting up to speed quickly with a mature, market-leading platform.
You'll Thrive Here If You...
- You would rather own the source of truth than wait for someone else to write it.
- You can sit in a customer call and go deep on product with no safety net.
- You see a stalled launch and start asking why, not whose job it was.
- You treat AI as a default step in your workflow, not a tool you reach for occasionally.
- You can turn a messy pile of field requirements into a roadmap-ready brief.
- You would rather be right about the market than be the loudest voice in the room.
- You take feedback from Sales, CS, and Product without getting territorial about your positioning.
- You are comfortable being the one who says a launch is not ready, whether that's a mature product, a brand-new one, or a technical platform release.
Compensation
- The compensation range for this role is £67,000 - £73,000 GBP
- Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role’s requirements and location.
Perks & Benefits
- 20 days annual leave + UK bank holidays
- 5 fully paid sick days per year
- Private medical insurance (including dental and optical) for you and your family
- Pension contribution (4% employer match)
- Home office allowance for equipment and setup
- $1,500 annual learning & development budget
- Wellness benefit (e. g. gym or swimming – 50% reimbursement)
- Co-working allowance (£250/month)
- Fully remote working
Product Marketing Manager employer: Fundraise Up
At Fundraise Up, we pride ourselves on being an exceptional employer that champions innovation and impact in the nonprofit sector. Our fully remote work culture fosters flexibility and inclusivity, while our commitment to employee growth is evident through generous learning budgets and wellness benefits. Join us to be part of a mission-driven team that not only values your contributions but also empowers you to thrive in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fundraise Up and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fundraise Up are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fundraise Up on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fundraise Up. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fundraise Up. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fundraise Up:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fundraise Up’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fundraise Up
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fundraise Up will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fundraise Up, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
