At a Glance
- Tasks: Create and optimise marketing campaigns across digital channels to boost Funding London's profile.
- Company: Funding London, a key player in supporting economic development in the city.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and community engagement.
- Why this job: Join a mission-driven team and make a real impact on London's economic landscape.
- Qualifications: Degree-qualified with at least two years in marketing and strong digital skills.
The predicted salary is between 27000 - 33000 £ per year.
About Funding London: Funding London’s core objective is to support the economic development strategy for London through our fund structuring and investment activities. We closely work with Mayoral administrations to deliver specific economic development objectives through structuring equity funds and executing investments in early stage and high growth businesses. Since 2010, Funding London has transformed from a special purpose vehicle into an investment organisation successfully managing c. £50m of investments. The next phase of our strategy is to more than double the scope of our activities. Raising awareness of Funding London and its activities as well as its individual funds is an integral part of our short-term strategy to achieve our desired expansion.
Since the autumn of 2015, Funding London has employed a Marketing and Communications manager that has established the foundations to deliver that strategy.
We are looking for an experienced Marketing Executive to develop, implement, track and optimise our marketing campaigns across all channels, including our digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead marketing campaigns from concept to execution.
The Role:
- Continue to raise Funding London’s profile through website, social media, press releases/newsletters and GLA press.
- Highlight the achievement of the London Co-investment Fund through the creation and management of news flow in relation to the fund, the portfolio companies and their respective achievements.
- Ensure that LCIF and Funding London are a valuable partner to our portfolio companies and co-investment partners through the careful planning and execution of portfolio events.
- Maintain FL’s profile as an active participant of the early stage ecosystem through the management of our online publication: Thrive.
- Co-ordinate all aspects of periodic and ad hoc communications for Funding London, the London Co-investment Fund and our new Fund of Funds.
Qualifications Responsibilities:
- Reporting to the Chief Executive, and the Marketing and Communications Manager, you will be responsible for:
- Plan and execute all digital marketing, marketing database, email, marketing campaigns.
- Maintain and grow our social media presence.
- Measure and report performance of all (including digital) marketing campaigns, and assess against identified goals.
- Identify trends and insights for Funding London to be involved in.
- Maintenance of our contacts lists.
- Responsibility for our monthly newsletter.
- Support our GDPR project.
- Manage and maintain the pace of monthly Thrive content by engaging, communicating with and managing contributors.
- Growing contributor base to expand reach.
- Coordinating all aspects of the process, and ensuring Thrive website is kept dynamic and up to date.
- Growing our current readership and developing ideas to ensure Thrive remains engaging.
- Promotion/Marketing of our successful programme of Workshops and annual LCIF Conference; identifying/helping to secure possible sponsors/venues.
- Improve attendance at events by email/social media/marketing campaigns.
- Provide PP presentations for all events.
- Building and maintaining strong relationships with the following partners and their marketing teams: BVCA, Scaleup Institute, London & Partners, GLA (Greater London Authority), plus other relevant bodies.
- Management of the Funding London website: increase dynamic content throughout website, update the front-page newsfeed, add dynamic content to various pages such as new items, success stories, regularly update data on our Fund activity, update LCIF website with our new partners and investments.
Candidate Requirements:
- The ideal candidate will be degree-qualified and have a minimum of two years' working experience.
- Essential skills:
- Experience in a marketing and communications role.
- Experience of digital marketing, including all social media.
- Experience of relationship building.
- Highly creative with experience in devising digital campaigns that engage, inform and motivate.
- Excellent numeracy and communications skills.
- Experience with working in Excel, Word and PowerPoint.
Marketing Executive employer: Funding London
Funding London is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about digital marketing and partnerships. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and collaboration, all while making a meaningful impact in the community. Located in the heart of London, our team enjoys a vibrant atmosphere that encourages creativity and teamwork, making it an ideal place for motivated individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Funding London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Funding London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Funding London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Funding London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Funding London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Funding London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Funding London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Funding London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Funding London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Funding London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
