Analytics Lead, Existing Customer Management in London

We are on a mission to back the UK's small businesses like no one else. Small businesses are the backbone of the economy, and we are here to help them win. We have built a platform that uses clever data to get them the funding they need in minutes, not weeks. At Funding Circle, we have the restless energy of a fintech start-up with the stability of a public company. It's a unique mix that gives Circlers the autonomy to take ownership and the scale to make an impact that truly counts. We are a high-performing team that chooses to lift each other up. We challenge, we champion, and we have each other's backs - because we know that when we stand together, we move faster and build better. The impact is real: Last year alone, the businesses on our platform generated £7.2bn for the UK economy.

The role is based in London (Hybrid) with 3 days in the office and offers a competitive salary plus benefits. We are looking for an Analytics Lead to join our FlexiPay team. With a focus on Existing Customers, this is a pivotal role where you will manage and drive a high-performing analytics function, directly influencing strategic decisions and shaping the future roadmap of our products. This role is a unique opportunity to directly influence the future strategy for driving engagement and commercial outcomes within our FlexiPay and Credit Card lines of business.

You will manage a dedicated team of three analysts, fostering their development as key partners to teams across product, risk, finance, and operations. A core focus will be on leveraging data to maximise customer lifetime value, improve retention, and boost engagement. Furthermore, you will ensure robust measurement of our impact, thereby establishing a continuous cycle of improvement and innovation.

• Customer Lifecycle Strategy: Establish and execute measurement frameworks for CRM and lifecycle marketing to monitor retention and engagement across all customer segments.
• Customer Segmentation: Leverage advanced segmentation and behavioural data to identify high-value customers, mitigate churn risks, and drive "next-best-action" strategies.
• Performance Measurement: Develop and own the global frameworks for measuring performance, including A/B testing protocols and calculating the incremental impact (ROI) of customer engagement initiatives.
• Planning, Forecasting & Reporting: Collaborate with finance, risk, and business stakeholders to drive yearly budget planning, financial forecasting, and scenario modeling. Ensure data integrity, user adoption, and alignment with broader analytics and reporting frameworks.
• Talent Development: Hire, grow, and inspire top-tier analytics talent. Act as a coach and unblocker, maximising the impact and potential of the analytics team.
• Strategic Leadership: Understand customers, product vision, and business strategy deeply. Define and execute how analytics achieves product and business objectives, embedding data and insights into all decisions.
• Data Champion: Build and communicate the compelling "analytics story" within Funding Circle. Champion a rigorous experimentation and testing culture, promote consistency in data definitions and approaches, and ensure a robust, data-driven approach to all key strategic decisions.
• Proactively problem solving: Identify and confidently mitigate any risks, issues or control weaknesses that arise in your day-to-day.

What we are looking for: We value deep expertise, but a growth mindset and good energy are what really make our team click. We are a group that chooses to lift each other up and think smart every day.

• Technical Proficiency: Hands-on data manipulation and analysis expertise, including strong scripting/coding skills (and the ability to coach others) in SQL, Python (or R) and AWS cloud.
• Customer Lifecycle Management: Expertise in designing and measuring A/B testing for lifecycle marketing, including retention, cross-sell, and loyalty initiatives.
• Segmentation & Behavioural Analytics: Deep understanding of cohort analysis and behavioural triggers to identify high-value segments at risk of low survivability.
• Stakeholder Management: Navigating cross-functional partnerships with Risk, Marketing, Product, and Finance teams to ensure delivery of data-driven solutions.
• Analytical Acumen: Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/sensitive situations.
• Storyteller with Data: Exceptional ability to simplify complex data and articulate compelling stories that drive positive organisational change.
• Team Builder & Developer: Demonstrated success in leading, developing, supporting, and growing teams of analysts, enabling them to effectively partner across the organisation, build trusted relationships, and drive data-based decisions.
• Collaborative Project Ownership: Experience co-owning team-wide projects, effectively bringing teams together to plan solutions around problems using OKRs and KPIs that deliver tangible impact.

We are building a place where everyone truly feels they belong. Even if your past experience doesn't align perfectly with every requirement, we would still love to hear from you.

Why join us? We back you to build an incredible career. As a flexible-first employer, we use a "best of both" approach. We will see you in our London office to collaborate – with barista coffee and subsidised Just Eat lunches on us. Our Circler Proposition focuses on five areas:

• Flexibility: We provide a benefit allowance you can tailor to your own life and family.
• Health: This includes private medical and dental, health assessments, and access to a digital GP.
• Wealth: We offer life assurance, share schemes, and financial coaching.
• Development: You get a dedicated annual learning allowance to help you level up.
• Lifestyle: We have electric car and cycle-to-work schemes, plus season ticket loans.

We also have award-winning parental leave policies. We are here to support you through the big life moments, from fertility treatments to new additions to the family. Ready to join a mission that matters? We would love to chat.