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- Tasks: Lead marketing for FlexiPay, driving user acquisition and brand awareness.
- Company: Funding Circle is a dynamic fintech company focused on small business lending.
- Benefits: Enjoy hybrid work, private medical insurance, learning allowances, and fitness discounts.
- Why this job: Join a start-up vibe within a larger organization and make a real impact.
- Qualifications: 5+ years in growth/product marketing, ideally in high-growth or start-up environments.
- Other info: Diversity is celebrated here; all backgrounds are encouraged to apply.
The predicted salary is between 43200 - 72000 £ per year.
Head of Marketing, FlexiPay (12 mth FTC)
We are looking for a Head of Marketing in our FlexiPay team.
The FlexiPay team develops and grows new short-term lending products for small businesses in the UK. The team has a clear mandate to act as a start-up organization within the broader Funding Circle organization in order to rapidly launch and scale new product ideas.
As the Head of FlexiPay Marketing, you will support the business through a rapid scale-up and beyond. Responsible for the Go-To-Market strategy, working closely with the FlexiPay and the Marketing team, driving new users through acquisition and continued usage, and growing brand awareness.
Responsibilities
- Build and deliver a comprehensive growth plan to deliver our strategic pillar of being number one in new products within the SME sector.
- Talk to our target customers, develop and execute ideas to drive user acquisition, adoption, and retention. Understand the target customer, work with the Product, Marketing, and Sales teams to develop the proposition, messaging, pricing, UX, and nurture user journeys to improve end-to-end conversion and activation rates.
- Collaborate closely with the Marketing team to develop a holistic marketing strategy covering marketing channels and touch points such as digital, email, social, partner marketing, and content marketing strategy.
- Work closely with the Product team to unlock value across the product lifecycle, using data and customer insights to drive distinctive, well-crafted product marketing content, messaging, and communications.
- Collaborate with cross-functional teams (engineering, product, design, marketing) to implement features that our customers find compelling.
- Own and manage your own growth initiatives, reporting progress to the team regularly; unlock new opportunities for growth through rapid testing of new channels, segments, and campaigns.
- Drive our organic search growth strategy including managing an external copywriter and SEO agency.
- Work closely with CRM to develop an ongoing lifecycle communications strategy to encourage activation and usage of our products amongst our existing book of customers in line with company targets.
- Develop proper tracking for growth KPIs and ROI and continuously monitor and report progress against them.
- Proactively problem-solve, identifying and confidently mitigating any risks, issues, or control weaknesses that arise in your day-to-day.
What we\’re looking for
- 5+ years of leadership experience in growth and/or product marketing or experience working for a start-up/scale-up as the sole responsible individual for growth; experience in a high-growth organization highly valued.
- High energy, driven, and an organized self-starter whilst being adaptable and flexible, and focused on outcomes.
- Strong focus on the customer, ability to understand customer data deeply, and translate customer needs into a compelling proposition.
- Strong ownership mentality and proven ability of successfully leading complex initiatives involving a broad range of stakeholders, from ideation to implementation.
- Proven track record of delivery with the ability to operate strategically whilst remaining hands-on and leaning in wherever needed.
- Ability to extract and use relevant data to drive continued hypotheses-based experimentation and robust, fact-based strategy and initiatives.
- Ability to drive decisive actions that result in measurable outcomes through balanced judgement, excellent strategic thinking, quantitative skills, and logical reasoning.
- Passionate about Funding Circle\’s mission and values – agile, collaborative, creative, great to work with.
- Understanding of credit, payment, and B2B products and marketing, underlying profitability metrics & product profitability drivers highly valued.
At Funding Circle we are committed to building diverse teams so please apply even if your past experience doesn\’t align perfectly with the requirements.
Why join us?
At Funding Circle, we celebrate and support the differences that make you, you. We\’re proud to be an equal-opportunity workplace and affirmative-action employer. We truly believe that diversity makes us better.
As a flexible-first employer, we offer hybrid working at Funding Circle, and we\’ve long believed in a \’best of both\’ approach to in-office collaboration and non-office days. We expect our teams to be in our London office three times a week.
A few highlights:
- Health: Private Medical Insurance through Aviva, Dental Insurance through Bupa, and access to free online therapy sessions.
- Wealth: Free mortgage advisor partnership and discounts across numerous retailers.
- Development: Dedicated annual learning allowance and full access to internal learning platform.
- Lifestyle: Wellhub (for fitness discounts), Electric Car Scheme, and more!
And finally, we have award-winning parental leave policies supporting parents through enhanced maternity, partner, and adoption leave.
Ready to make a difference? We\’d love to hear from you.
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Head of Marketing, FlexiPay (12 mth FTC) | London, UK | Hybrid employer: Funding Circle
Contact Detail:
Funding Circle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing, FlexiPay (12 mth FTC) | London, UK | Hybrid
✨Tip Number 1
Familiarize yourself with the SME sector and current trends in short-term lending products. Understanding the market landscape will help you speak confidently about how you can contribute to FlexiPay's growth.
✨Tip Number 2
Network with professionals in the fintech and marketing space. Engaging with industry peers can provide insights into best practices and may even lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific growth initiatives you've led in previous roles. Be ready to share metrics and outcomes that demonstrate your ability to drive user acquisition and retention effectively.
✨Tip Number 4
Showcase your understanding of data-driven marketing strategies. Highlight any experience you have with analytics tools and how you've used data to inform your marketing decisions in the past.
We think you need these skills to ace Head of Marketing, FlexiPay (12 mth FTC) | London, UK | Hybrid
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Marketing position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your leadership experience in growth and product marketing. Use specific examples from your past roles to demonstrate how you can drive user acquisition and brand awareness for FlexiPay.
Highlight Relevant Skills: In your CV, emphasize skills that are crucial for this role, such as strategic thinking, data analysis, and customer understanding. Mention any experience you have with B2B products and marketing, as well as your ability to lead complex initiatives.
Show Your Passion: Convey your enthusiasm for Funding Circle's mission and values in both your cover letter and CV. Explain why you are excited about the opportunity to work in a flexible-first environment and contribute to the growth of new lending products.
How to prepare for a job interview at Funding Circle
✨Understand the FlexiPay Vision
Make sure you have a solid grasp of what FlexiPay aims to achieve within the SME sector. Familiarize yourself with their current products and how they differentiate themselves in the market. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Experience
Prepare to discuss specific examples from your past roles where you've successfully led growth initiatives. Highlight your ability to work cross-functionally and how you've driven results through collaboration with various teams.
✨Demonstrate Customer-Centric Thinking
Be ready to talk about how you’ve used customer insights to shape marketing strategies. Discuss any experience you have in user acquisition, retention, and how you’ve translated customer needs into actionable marketing plans.
✨Prepare for Data-Driven Discussions
Since the role emphasizes data usage for decision-making, come prepared with examples of how you've utilized data to drive marketing strategies. Be ready to discuss key performance indicators (KPIs) you've tracked and how you've adjusted strategies based on data insights.
