At a Glance
- Tasks: Lead marketing strategy for a cutting-edge AI investment platform across UK and EMEA.
- Company: Join FundGuard, a pioneer in cloud-native investment accounting technology.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with sales teams and engage with senior stakeholders in a high-growth setting.
- Why this job: Make a significant impact in the fast-paced financial services sector.
- Qualifications: Proven marketing leadership in B2B SaaS or financial services with strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Requirements
- Marketing leadership experience within B2B enterprise SaaS and/or financial services technology
- Deep understanding of institutional asset management, fund accounting, investment operations or related financial services ecosystems
- Proven success developing and leading regional marketing strategy across UK/EMEA markets
- Strong experience partnering with quota-carrying sales organizations and commercial leadership teams
- Demonstrated ability to influence pipeline creation and deal progression
- Existing network or established credibility within UK and European institutional asset management circles, particularly in London
- Experience operating successfully in lean, high-growth environments and high expectations
- Ability to operate strategically while also remaining hands-on when required
- Excellent communication, stakeholder management and executive engagement skills
What the job involves
FundGuard, the asset management industry’s first AI-powered, fully cloud-native investment accounting platform, is hiring a Regional Marketing Director to lead and scale the company’s marketing impact across UK and EMEA. Based in our London office, the primary focus is on the Asset Owner, Manager and Servicer Segments. Reporting to the Head of Marketing, this role is responsible for translating FundGuard’s global marketing strategy into regionally relevant programs that drive pipeline growth, strengthen executive-level brand presence and accelerate commercial momentum across UK/EMEA. This is a strategic growth role that requires close partnership with Sales leadership, deep understanding of institutional asset management and the ability to operate effectively in a fast-moving, high-expectation environment.
Drive Regional Growth & Pipeline Influence
- Own marketing contribution to UK/EMEA pipeline generation in partnership with regional Sales leadership
- Define and execute regional go-to-market programs aligned to regional sales priorities
- Translate global demand generation strategy into market-relevant regional initiatives that drive measurable commercial impact
Increase Market Presence & Executive-Level Brand Building
- Build FundGuard’s visibility and credibility among senior stakeholders across UK and European buy-side firms
- Help develop and execute a UK/EMEA market narrative positioning FundGuard as a leader in investment accounting and investment operations modernization
- Drive high-impact executive engagement initiatives that strengthen relationships, influence and market presence
Cultivate Sales Partnership & Commercial Alignment
- Serve as a strategic partner to the UK/EMEA Sales Directors
- Co-own account-based marketing priorities and target account engagement strategy
- Ensure regional marketing efforts are directly tied to pipeline creation, deal acceleration and commercial outcomes
Own Global-to-Local Orchestration
- Ensure global demand generation, content and event programs are effectively localized and activated across UK/EMEA markets
- Provide market feedback and regional insight to influence global marketing strategy
- Lead execution across internal stakeholders and external agency partners to ensure strong regional delivery
Build Ecosystem & Market Connectivity
- Build and maintain relationships across the institutional asset management ecosystem including consultants, industry bodies, conferences, media and strategic partners
- Establish FundGuard as an active and credible participant in the UK/EMEA market conversations
Marketing Director (UK/EMEA Regional) employer: FundGuard
FundGuard is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. As a leader in AI-powered investment accounting, we provide our employees with unparalleled growth opportunities, a strong emphasis on professional development, and a culture that values strategic thinking and hands-on execution. Join us to be part of a high-growth team that is shaping the future of asset management while enjoying the benefits of a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director (UK/EMEA Regional)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FundGuard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FundGuard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FundGuard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FundGuard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director (UK/EMEA Regional)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FundGuard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FundGuard:Show us that you’ve done your homework! In your application, briefly mention what you admire about FundGuard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FundGuard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FundGuard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FundGuard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
