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- Tasks: Lead product marketing for a global RegTech platform, shaping market strategies and messaging.
- Company: Join FundApps, a dynamic company at the forefront of regulatory technology.
- Benefits: Enjoy flexible hybrid working, health benefits, learning budget, and generous holiday leave.
- Other info: Experience a vibrant workplace culture with opportunities for professional growth.
- Why this job: Make a real impact in the financial sector with innovative solutions and a collaborative team.
- Qualifications: 10+ years in Product Marketing, ideally within B2B SaaS or regulated domains.
The predicted salary is between 90000 - 105000 £ per year.
Department: Revenue
Location: London, UK
Compensation: £90,000 - £105,000 / year
Overview
Following the merger of FundApps and SteelEye, we are building a global RegTech platform that spans the full compliance lifecycle - combining regulatory reporting, monitoring, surveillance and analytics into a single, unified solution. This creates a unique opportunity for a Senior Product Marketing Manager to operate across a broadened product suite, supporting solutions that serve both buy‑side and sell‑side financial institutions, including asset managers, hedge funds and banks. You will play a key role in shaping how we bring this combined platform vision to market, defining clear positioning across an increasingly integrated product set and ensuring our messaging resonates with distinct buyer groups across the regulatory ecosystem. This role sits at the intersection of Product, Sales and Marketing, working closely with commercial teams to ensure product strategy translates into real customer impact and revenue outcomes.
What You'll Be Working On
- Product Marketing and Positioning
- Own positioning, messaging, and value propositions across the combined FundApps and SteelEye platform and product suite
- Develop clear, differentiated narratives for both buy‑side and sell‑side audiences
- Translate complex capabilities into simple, compelling customer value
- Ensure consistency across marketing, sales, and customer communications
- Go to Market and Launches
- Lead go-to-market strategy for new products, features and integrated capabilities
- Define how products and the broader platform are packaged and brought to market
- Deliver end-to-end launches across messaging, enablement and client communications
- Align closely with Product on roadmap priorities and market opportunities
- Commercial Alignment
- Partner with Sales, Pre‑Sales, and Client Success to understand buyers and support enterprise deals
- Equip commercial teams with clear narratives, value frameworks and objection handling
- Feed insights from deals and clients back into product and GTM strategy
- Market and Client Insight
- Own market, client and competitive intelligence across buy‑side and sell‑side segments
- Lead win/loss analysis and translate insights into positioning and product direction
- Act as the voice of the client internally
- Supporting Growth
- Partner with demand gen and ABM teams to ensure alignment with product positioning
- Contribute to high-impact content, campaigns and events
What You'll Bring To The Team
- 10+ years in Product Marketing or related GTM roles within B2B SaaS
- Experience working across multi-product platforms or product portfolios, ideally in a complex or regulated domain
- Proven ability to partner effectively with both Product and Commercial teams (Sales, Pre‑Sales, Customer Success)
- Strong understanding of enterprise sales cycles and multiple buyer personas
- Ability to translate complex, technical products into clear and differentiated messaging
- Experience in financial services, capital markets or regulatory/compliance domains is desirable but not mandatory
A Few Things To Know Before You Apply
- Salary: The salary range for the role is £90,000 - £105,000 and your final offer will be based on your skills and expertise.
- Work Eligibility: We require candidates to have permission to work in the UK without visa sponsorship.
- We work hybrid and ask that new FundAppers spend 3 days per week at our shiny London office during their first 6 months, to make the most of getting to know the business and other FundAppers. After that, our policy is at least 2 days per week in the office to collaborate, connect and enjoy our shared space and team activities.
Life at FundApps
- Work/life balance with flexible hybrid working
- Wellbeing benefits such as private health insurance, life insurance, a flexible stipend and mental health coaching
- Matched pension contribution up to 10%
- Peer micro‑bonuses through Bonusly
- £1,000 learning budget each year and unlimited professional development leave
- Peer‑led ‘Brown‑bag lunch’ learning sessions and an annual Learning Festival
- 25 days holiday leave + an extra day next year if you use it all + an extra day after 3 & 5 years
- 5 Years @ FundApps - additional 4 weeks paid holiday leave during your 5th year as a FundApper
- 26 weeks leave for all new parents regardless of gender, location or family structure
- Volunteering leave
- Birthday off
Product Marketing Lead employer: FundApps
Contact Detail:
FundApps Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing their recent launches or challenges shows you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Tailor your stories to highlight your impact in previous roles, especially in product marketing.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining our team!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in B2B SaaS and how it aligns with our mission at FundApps. We want to see how you can bring value to our combined platform!
Showcase Your Storytelling Skills: Since this role is all about messaging and positioning, don’t shy away from showcasing your storytelling abilities. Use examples that demonstrate how you've translated complex products into compelling narratives. We love a good story!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, especially when it comes to complex topics. Make it easy for us to see your key achievements and how they relate to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at FundApps!
How to prepare for a job interview at FundApps
✨Know Your Product Inside Out
Before the interview, dive deep into the combined FundApps and SteelEye platform. Understand its features, benefits, and how it serves both buy-side and sell-side financial institutions. This knowledge will help you articulate clear, differentiated narratives during your discussion.
✨Prepare for Market Insights
Be ready to discuss market trends, client needs, and competitive intelligence in the RegTech space. Show that you can translate complex regulatory requirements into simple, compelling customer value. This will demonstrate your ability to act as the voice of the client internally.
✨Align with Commercial Teams
Familiarise yourself with how Sales, Pre-Sales, and Client Success teams operate. Think about how you can equip them with clear narratives and value frameworks. Highlight any past experiences where you've successfully collaborated across departments to drive product strategy.
✨Showcase Your Go-to-Market Strategy Skills
Prepare examples of successful go-to-market strategies you've led in the past. Be ready to discuss how you defined product positioning, messaging, and launch plans. This will illustrate your capability to deliver end-to-end launches that resonate with distinct buyer groups.