Growth Marketing Manager

We’re hiring a Senior Growth Marketing Manager to accelerate our digital growth efforts. You’ll work closely with our Marketing Lead and cross-functional teams to drive measurable pipeline and revenue impact through full-funnel strategies across ABM, paid media, SEO and web optimisation.

You’ll own our digital growth engine - working hands-on and strategically to attract, convert, and retain high-value B2B audiences in the RegTech space. With support from agencies and internal collaborators, you’ll test, iterate, and scale what works. This is a high-impact, high-autonomy role for someone who blends analytical thinking with creative execution, thrives on experimentation, and is relentlessly focused on driving business outcomes.

Marketing at FundApps is fast-moving, innovative, and growth-oriented. We’re a challenger brand that questions the status quo, embraces new ideas, and values continuous learning. If you’re excited to own growth, test hypotheses, and be a part of a high-performing team, we’d love to hear from you.

• Growth execution: Execute full-funnel growth strategies aligned to pipeline goals and target segments.
• Website & conversion optimisation: Own our website end-to-end: update content, run A/B tests, and improve performance using HubSpot. Optimise landing pages and key conversion points to improve demo requests and lead quality.
• Paid Media & Demand Generation: Plan and execute campaigns across Google, Bing, YouTube & LinkedIn - in collaboration with our digital agency. Manage audience targeting, creative, budget pacing, and performance analysis across our always-on and ad hoc campaign initiatives.
• SEO & content performance: Lead organic growth through SEO, conducting keyword research, optimising on-page elements, and working with content teams to drive visibility and inbound demand. Monitor performance and uncover opportunities to expand content reach.
• Account-Based Marketing (ABM): Execute and optimise ABM campaigns (1:1, 1:few and 1:many) using DemandBase. Drive engagement across buying groups at key target accounts throughout the funnel.
• Social media: Manage and evolve our social channels focusing on engagement and reach in target segments. Work with the wider marketing team and our Creative Agency to deliver a consistent brand voice and message.
• Performance analysis & reporting: Measure, report and present campaign and channel performance, with insights and recommendations to improve ROI. Own regular reporting cadence using data from HubSpot, Google Analytics, DemandBase and ad platforms.
• Collaboration: Collaborate cross-functionally with product, sales, and RevOps to align on goals, messaging, and measurement. Partner with our digital and creative agencies to deliver world-class execution.

• Proven experience in B2B SaaS: You understand complex buyer journeys, long sales cycles and high-consideration purchases. Experience marketing to financial services audiences is a strong plus.
• Marketing skillset: You’re comfortable running paid campaigns, setting up web tests, and writing briefs one minute, then shaping quarterly plans and advising on martech the next.
• Full-funnel channel expertise: You bring hands-on experience across paid acquisition, SEO, website CRO, and ABM.
• ABM knowledge: Experience executing account-based marketing campaigns using platforms like DemandBase (or similar).
• Tool proficiency: Strong experience with HubSpot, Google Ads, LinkedIn Ads, GA4, and SEO tools (e.g. SEMrush, Ahrefs).
• Analytical mindset: You’re confident digging into the numbers, testing hypotheses, and making recommendations based on performance data.
• Collaborative approach: You’re able to work cross-functionally with product, sales, and agencies - and you’re a strong communicator who brings others along on the digital journey.

• Improved web engagement and lead conversion rates.
• Paid media campaigns that drive quality traffic and pipeline.
• High-impact ABM programmes that engage buying groups.
• A clear, insightful view of what’s working (and what’s not).
• A culture of testing, learning and optimising embedded into everything we do.

• Salary: The salary for this role is between £70,000 - £90,000 and it stretches across mid to senior levels. The final offer will be based on your skills and experience.
• If you get warm fuzzy feelings about what we’re trying to achieve at FundApps, then we want to hear from you! Even if you don’t meet every single requirement, we encourage you to apply—we care about potential just as much as experience.
• Work Eligibility: We require candidates to have permission to work in the UK without visa sponsorship.
• We work hybrid and ask that new FundAppers spend 3 days per week at our shiny London office during their first 6 months, to make the most of getting to know the business and other FundAppers. After that, our policy is at least 1 day per week in the office, though in practice, most teams come in 2 days a week to collaborate, connect, and make the most of our shared space.

• Work/life balance with flexible hybrid working.
• Wellbeing benefits such as private health insurance, life insurance, a flexible stipend and mental health coaching.
• Matched pension contribution up to 10%.
• Peer micro-bonuses through Bonusly.
• £1,000 learning budget each year and unlimited professional development leave.
• Peer-led ‘Brown-bag lunch’ learning sessions and an annual Learning Festival.
• 25 days holiday leave + an extra day next year if you use it all + an extra day after 3 & 5 years.
• 5 Years @ FundApps - additional 4 weeks paid holiday leave during your 5th year as a FundApper.
• 26 weeks leave for all new parents regardless of gender, location or family structure.
• Volunteering leave.
• Birthday off.
• We are proud of the diversity of all FundAppers - it makes us strong. We provide flexibility around religious observances and embrace a variety of cultural celebrations! If you’re looking for a workplace where you can just be yourself, you’re in the right place.