At a Glance
- Tasks: Lead product marketing strategies and shape messaging for a dynamic financial platform.
- Company: Join a forward-thinking company at the forefront of financial technology.
- Benefits: Enjoy flexible hybrid working, generous holiday, and a £1,000 learning budget.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact in a role that bridges product, sales, and marketing.
- Qualifications: 10+ years in Product Marketing with experience in B2B SaaS preferred.
About the Role
This creates a unique opportunity for a Senior Product Marketing Manager to operate across a broadened product suite, supporting solutions that serve both buy-side and sell-side financial institutions, including asset managers, hedge funds and banks. You will play a key role in shaping how we bring this combined platform vision to market, defining clear positioning across an increasingly integrated product set and ensuring our messaging resonates with distinct buyer groups across the regulatory ecosystem. This role sits at the intersection of Product, Sales and Marketing, working closely with commercial teams to ensure product strategy translates into real customer impact and revenue outcomes.
What You'll Be Working On
- Own positioning, messaging, and value propositions across the combined FundApps and SteelEye platform and product suite
- Develop clear, differentiated narratives for both buy‑side and sell‑side audiences
- Translate complex capabilities into simple, compelling customer value
- Ensure consistency across marketing, sales, and customer communications
- Lead go‑to‑market strategy for new products, features and integrated capabilities
- Define how products and the broader platform are packaged and brought to market
- Deliver end‑to‑end launches across messaging, enablement and client communications
- Align closely with Product on roadmap priorities and market opportunities
- Partner with Sales, Pre‑Sales, and Client Success to understand buyers and support enterprise deals
- Equip commercial teams with clear narratives, value frameworks and objection handling
- Feed insights from deals and clients back into product and GTM strategy
- Own market, client and competitive intelligence across buy‑side and sell‑side segments
- Lead win/loss analysis and translate insights into positioning and product direction
- Act as the voice of the client internally
- Partner with demand generation and ABM teams to ensure alignment with product positioning
- Contribute to high‑impact content, campaigns and events
What You'll Bring To The Team
- 10+ years in Product Marketing or related GTM roles within B2B SaaS
- Experience working across multi‑product platforms or product portfolios, ideally in a complex or regulated domain
- Proven ability to partner effectively with both Product and Commercial teams (Sales, Pre‑Sales, Customer Success)
- Strong understanding of enterprise sales cycles and multiple buyer personas
- Ability to translate complex, technical products into clear and differentiated messaging
- Experience in financial services, capital markets or regulatory/compliance domains is desirable but not mandatory
Salary
Salary range: £90,000 – £105,000. Final offer will be based on skills and experience.
Work Eligibility
We require candidates to have permission to work in the UK without visa sponsorship. We work hybrid: new FundAppers will spend 3 days per week at our London office during the first 6 months, and at least 2 days per week thereafter.
Benefits
- Work/life balance with flexible hybrid working
- Well‑being benefits such as private health insurance, life insurance, a flexible stipend and mental health coaching
- Matched pension contribution up to 10%
- Peer micro‑bonuses through Bonusly
- £1,000 learning budget each year and unlimited professional development leave
- Peer‑led “Brown‑bag lunch” learning sessions and an annual Learning Festival
- 25 days holiday leave, with an extra day next year if you use it all, and extra days after 3 & 5 years (additional 4 weeks paid holiday in 5th year)
- 26 weeks leave for all new parents regardless of gender, location or family structure
- Volunteering leave
- Birthday off
Product Marketing Lead in Whitehall employer: FundApps Ltd
At FundApps, we pride ourselves on being an exceptional employer that champions a collaborative and innovative work culture. Our London-based team enjoys a flexible hybrid working model, comprehensive well-being benefits, and a strong commitment to professional development, including a generous learning budget and peer-led sessions. With a focus on work/life balance and inclusive policies, such as 26 weeks of parental leave for all new parents, we empower our employees to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead in Whitehall
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like FundApps Ltd. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Product Marketing Lead in Whitehall
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to FundApps Ltd.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on FundApps Ltd's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at FundApps Ltd
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with FundApps Ltd.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at FundApps Ltd will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former FundApps Ltd employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
