Financial Content Strategist

Founded in London in 2003, Fundamental Group is a specialist media, marketing and technology business, mainly serving the global asset management industry. With over 170 people across London, Boston, Hong Kong and Sydney, we are a multiple award-winning agency with a culture that combines high performance with genuine investment in our people. In an AI era, we believe that people are our most important differentiator. Fundamental Group occupies a unique position in the marketing landscape, with proprietary data platforms that give us a real‑time view of asset manager marketing activity, audience behaviour and competitive positioning across 24+ markets.

Fundamental Group is looking for a Financial Content Strategist to deliver content marketing projects for both external and internal clients. This is a fixed‑term contract (maternity cover) role, with the possibility of turning into a permanent position.

• Produce authoritative, audience-specific content across every format, from long‑form thought leadership to performance‑oriented digital copy.
• Ensure every piece of content earns its place in the media ecosystem, measurable against brand, audience and commercial outcomes.
• Act as a trusted content strategist to asset management marketing teams by diagnosing content gaps, shaping programmes and influencing investment.
• Translate client marketing objectives into complete, integrated content solutions.
• Work with account teams to shape and sharpen client briefs before content is commissioned.
• Identify misalignments between client objectives and proposed content approaches, and propose alternatives grounded in data and sector knowledge.
• Deploy (proprietary) AI tools intelligently as part of a production workflow and know exactly when they fall short.
• Structure content for SEO and Generative Engine Optimisation, ensuring clients are represented accurately and prominently in AI‑mediated search and LLM‑generated responses, not just traditional rankings.
• Interpret output from proprietary technology platforms to generate editorial insight.
• Own the full content lifecycle, from ideation through compliance review to production sign‑off.
• Advise clients and Fundamental Group leadership on content strategy.
• Produce and edit high‑performing content that builds brand equity, drives engagement and converts Fundamental's proprietary research into shareable editorial.
• Develop and maintain tone of voice guidelines and editorial standards for clients where required.
• Act as a quality and consistency guardian across all content touchpoints.

• Experience in asset management marketing, financial content strategy or investment communications.
• The confidence and credibility to advise senior marketers.
• Financial writing ability across long and short‑form formats.
• Deep familiarity with asset management product types and how they are sold to investor audiences.
• Strong grasp of the needs of financial advisers, fund selectors, retail distributors and institutional allocators.
• Working knowledge of generative AI tools.
• Understanding of GEO principles.
• Comfortable with data and analytics.
• Familiarity with the regulatory landscape across key asset management markets.
• Collaborative nature and client‑facing presence.

• Access to competitive benchmarks, audience behaviour data and media performance analytics that give you and our clients an information advantage.
• Work alongside senior strategists, media planners, researchers and data scientists.
• Be part of a team actively building the next generation of marketing technology for the asset management industry, including a proprietary LLM trained on Fundamental Group's exclusive sector data.
• Supportive, friendly colleagues who work together to achieve shared goals and contribute directly to mission‑critical systems.
• Competitive salary and a discretionary bonus.
• Career growth opportunities.
• A dynamic and innovative work environment.
• Excellent benefits including pension contribution, private healthcare, life cover, cycle scheme, season ticket loans, 25 days’ annual leave pro rata, 2 days paid leave for charity work, study loans and free snacks in the office.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/beliefs, sexual orientation, or age.