PPC Team Lead (Events & Live Experiences) in York

FullyBooked® is the performance marketing agency for live experiences. We work exclusively with immersive attractions, competitive socialising venues, and live events/festivals. Our job is to drive ticket sales, bookings, and reservations at scale, and we do it with an insider’s understanding of the industry.

The Paid Media Team Lead owns the performance, delivery quality, and client experience of one of our paid media teams. You’ll lead a team of Paid Media Account Managers plus a dedicated QA Manager, with direct accountability for approximately 20-25 client accounts across Meta, Google, and TikTok. You won’t be running campaigns day-to-day, but you’ll stay close enough to the platforms to step in when issues arise, cover during absences, and hold the quality bar everyone is calibrating to. Developing your people is equally core to the role — raising your team’s technical skill level is something you’ll own. Expect a strong analytical pull throughout — interpreting team-level performance, pressure-testing forecasts, and making evidence-based calls about where to push or pull investment. If you don't enjoy working with numbers and structured analysis, this won't be the right role. You’ll sit at the Team Lead level of management alongside our other Team Leads, working together to keep our paid media function delivering at a consistently high standard.

KEY RESPONSIBILITIES

• Develop and oversee full-funnel paid media strategies across Meta, Google, and TikTok that drive ticket sales, bookings, and reservations against each client’s commercial targets.
• Guide Account Managers through planning, building, launching, testing, and optimising campaigns — pushing for the strongest possible CPAs and ROAS across every account.
• Interpret campaign data with confidence — spotting patterns, diagnosing underperformance, navigating seasonal dynamics, and identifying opportunities before they’re obvious.
• Oversee budget pacing across the team's portfolio — pressure-testing forecasts against on-sale timelines and major campaign moments, and making confident calls about where to push or pull investment.
• Work hand-in-hand with our in-house Creative Studio — contributing to creative strategy, briefing in assets, feeding back on performance, and keeping both teams aligned on priorities.
• Support Account Managers in building strong, long-term client relationships, and step in as the senior voice on key accounts, escalations, and commercially sensitive conversations.
• Drive client retention and portfolio growth by partnering with Account Managers on renewals, upsells, and commercial expansion.
• Conduct account audits across existing accounts and prospective clients, surfacing risks, opportunities, and quick wins.
• Step directly into accounts when issues need senior hands on the campaign, or to cover Account Managers during absences and peak booking periods.
• Lead, coach, and develop your team — 4 Account Managers and 1 QA Manager — through regular 1:1s, clear expectations, and structured support.
• Run quarterly and annual reviews with your direct reports, working through PDPs, goal-setting, and progression.
• Own training and development actively — identifying skill gaps, running or commissioning training, supporting onboarding for new members, and raising the technical bar of your team over time.
• Help your team prioritise under pressure in a fast-paced environment, especially around ticket on-sales, campaign launches, and seasonal peaks.
• Manage the QA Manager who checks your team’s accounts and campaigns weekly — reviewing findings, prioritising fixes, and feeding insights back into coaching, SOP improvements, and training priorities.
• Carry out your own reviews of account work in parallel — campaign builds, tracking, optimisation, creative, and reporting — holding everything to the FullyBooked® quality bar.
• Uphold existing best practices and actively contribute to refining, improving, and expanding them alongside our other Team Leads.
• Participate in weekly senior management calls alongside other department leads, plus a weekly 1:1 with the Founder.
• Ensure weekly client reports are submitted by close of business every Monday with clear insights and recommendations.
• Stay close to platform updates, industry trends, and competitor activity in the live experience space — feeding insight back into strategy and client recommendations.
• Given the nature of the industry, occasional after-hours or weekend communication may be required around key moments — ticket on-sales, campaign launches, and live event windows etc.

WHAT YOU BRING

• 4+ years in a PPC / paid media role, with hands-on experience running campaigns across Meta, Google, and TikTok.
• Prior experience managing a team or department, ideally in an agency environment.
• Strong hands-on platform skills — you can jump into any account, diagnose, optimise, and deliver at pace.
• Detailed working knowledge of measurement and supporting platforms — GA4, Looker Studio, Tag Manager, and the wider Google advertising suite.
• Experience developing other paid media professionals — identifying gaps, coaching, and raising skill levels over time.
• Confident, fluent data analysis — you can look at a performance report / ad account and immediately see what’s working, what isn’t, and why.
• An on-time, on-budget, on-target track record — you've consistently delivered against commercial targets without surprises.
• A solution-oriented, commercially-minded approach to troubleshooting.
• Hyper-organised with genuinely sharp attention to detail.
• A working grasp of creative strategy and the creative briefing process.
• Calm under pressure, with the ability to help others prioritise in a fast-moving environment.
• A confident client communicator — able to hold strategic conversations and build rapport at senior level.
• Direct experience working with clients in hospitality, leisure, events, or live experience sectors — or a genuine interest in the industry (desirable).

WHAT WE OFFER

• UK hours: Monday-Thursday – 10am-6pm, early 4pm finish on Fridays.
• Competitive payment terms, with scope for role and earning progression.
• Fully remote, with quarterly in-person strategy days.
• Work with some of the most exciting hospitality & leisure brands in the world.
• A high-performance, supportive team that values results and innovation.
• Ongoing training, growth, and the freedom to bring your ideas to life.
• Opportunity to attend international team meetings, social events, and training.