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- Tasks: Lead CRM campaigns and manage social media to enhance customer engagement.
- Company: Fuller's, a premium pub and hotel experience creator in London.
- Benefits: Supportive environment, career growth, and access to cutting-edge marketing tools.
- Why this job: Shape how we connect with millions while working in a dynamic digital marketing team.
- Qualifications: Experience in CRM campaigns and social media management; strong analytical skills.
- Other info: Join a forward-thinking team with a test-and-learn culture.
The predicted salary is between 28800 - 43200 £ per year.
Fuller's are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors. Fuller's is family and a place where everyone belongs. Therefore, we're seeking a creative and driven Digital Marketing Assistant to join our central team, reporting to the Digital Marketing Lead.
You'll lead Fuller's CRM and social media channels - enhancing customer relationships, boosting digital presence, and supporting site teams. This is a great opportunity for a data-led marketer to shape our email and social communications in a fast-paced, dynamic environment.
Responsibilities include:
- CRM & Email Marketing Lead end-to-end CRM campaigns including planning, testing, and reporting. Optimise customer journeys and automation to boost engagement and loyalty. Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.
- Social Media Oversee organic social content across Fuller's and sub-brands, ensuring brand consistency. Create and manage content calendars, aligning with broader marketing goals. Support and train local teams to improve social media quality and engagement.
- Campaign & Collaboration Deliver integrated digital campaigns across CRM, social, paid media, and web. Partner with Operations and pub teams to activate central strategies locally. Monitor trends and competitor activity to bring fresh ideas to the team.
The ideal applicant will have:
- Demonstrable experience managing CRM campaigns and/or brand social media accounts.
- Familiarity with A/B testing, campaign optimisation, and reporting.
- Experience briefing and producing creative assets for digital campaigns.
- Strong Excel/analytics skills.
- Hospitality or retail experience.
This is a chance to shape how Fuller's connects with millions of guests every year. You'll join a forward-thinking digital marketing team with a test-and-learn culture, access to cutting-edge tools, and the opportunity to grow your career in a supportive environment. If you're passionate about CRM, social media, and delivering marketing that makes a real commercial impact, we'd love to hear from you. Want to know more? Please get in touch.
Digital Marketing Assistant - London employer: Fullers
Contact Detail:
Fullers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant - London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially any CRM campaigns or social media content you've worked on. This gives employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Fuller’s and understanding their brand voice. Think about how your experience aligns with their values and be ready to share specific examples of your past work that demonstrate your fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Fuller’s family.
We think you need these skills to ace Digital Marketing Assistant - London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about CRM and social media, so share any relevant experiences or projects that highlight your passion.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your experience with CRM campaigns and social media management, and don’t forget to mention any tools you’ve used, like Acteol or Atreemo. We love seeing how your skills align with what we’re looking for!
Be Data-Driven: Since we’re all about data-led marketing, include specific metrics or results from your past campaigns. Whether it’s engagement rates or conversion stats, showing us your analytical side will definitely catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Fuller’s family!
How to prepare for a job interview at Fullers
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, like Acteol and Atreemo. Be ready to discuss how you've used similar tools in the past and how you can leverage them to enhance customer relationships at Fuller’s.
✨Showcase Your Creativity
Prepare examples of your previous work in managing social media accounts or creating digital campaigns. Bring along a portfolio or case studies that highlight your creative approach and how it led to successful outcomes.
✨Understand the Brand
Do your homework on Fuller’s pubs and their unique offerings. Understand their brand voice and values, and think about how you can contribute to maintaining brand consistency across their social media channels.
✨Be Data-Driven
Since the role requires a data-led marketer, be prepared to discuss your experience with A/B testing and campaign optimisation. Bring insights from past campaigns that demonstrate your analytical skills and how they contributed to improved engagement and loyalty.
