At a Glance
- Tasks: Manage and update 180+ pub websites, ensuring engaging and accurate content.
- Company: Fuller's, a premium pub and hotel experience creator with a family-oriented culture.
- Benefits: Competitive salary, 25 days holiday, staff discounts, and health care plan.
- Other info: Office-based role with opportunities for in-person collaboration and growth.
- Why this job: Join a dynamic team and make an impact on digital experiences in hospitality.
- Qualifications: 3+ years in website content management with strong marketing and analytical skills.
The predicted salary is between 40000 - 43500 £ per year.
Based in our Chiswick Support Centre (W4 3NN) and out in our pubs. £40,000 To £43,500 Per Annum Plus Benefits. Fuller's are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask-conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and our local communities, and work hard to ensure our pubs provide great surroundings, food and drink for all who walk through our doors. Fuller’s is family and a place where everyone belongs.
We’re looking for a Website Content Manager to take ownership of our digital estate across 180+ pub websites, hotel microsites and fullers.co.uk. This is a hands‑on role within our digital team, focused on ensuring our websites are accurate, engaging, on‑brand and commercially effective. You’ll work closely with marketing, CRM, design, internal stakeholders and agency partners to deliver content updates, support campaigns, improve user journeys and maintain high standards across the Fuller’s portfolio—helping drive table bookings, event enquiries, room reservations and customer engagement.
What We Offer
- Competitive salary
- 25 days’ holiday
- Access to a wide range of retail discounts and additional employee benefits
- An allowance of £520 per annum in the form of vouchers for use in Fuller’s pubs (after qualifying service).
- Inndulgence staff discount card 25-40% discount (starts at 25%, increases with length of service) on your whole bill at Fuller’s pubs and hotels.
- Access to "My Fuller’s" that offers lifestyle discounts on known brands and gym memberships
- Discounted hotel rates for yourself, from £75 per night
- Company medical cashback health care plan - Medicash
- Up to 7% matched pension contributions on your pensionable earnings
Key Responsibilities
- Manage and update 180+ pub websites, hotel microsites and brand websites
- Deliver BAU and campaign updates across menus, events, promotions and photography
- Create and publish landing pages and campaign modules to support marketing activity
- Ensure all content is accurate, customer-focused, well presented and aligned to brand guidelines
- Use insight and data to identify opportunities to improve user journeys, engagement and results
- Support SEO best practice and content optimisation to improve performance
- Work with internal teams and agency partners on digital improvements, QA, UAT and launch activity
- Respond to and coordinate local website requests across the estate
Essential Experience
- At least 3 years’ experience in a website content or website management role
- Strong marketing mindset and understanding of how websites support campaigns and customer journeys
- Experience working in a commercially focused business
- Analytical, results-driven approach and confidence using data to improve performance
- Proven ability to collaborate effectively with multiple stakeholders across a business
- Background in customer-facing environments or businesses
- Confidence managing high volumes of website content with strong organisation skills and attention to detail
Desirable Experience
- Multi-brand or multi-site experience
- Hospitality, leisure or customer-facing retail background
- Experience optimising websites for marketing campaigns
- SEO knowledge
- Exposure to digital accommodation or hotel booking journeys
- Experience using Power BI, GA4 and SEO tools
Working pattern
This role is primarily office-based. Most working days will be spent in the Kew Bridge office or visiting one of our sites, so it will suit someone who enjoys in-person collaboration and being close to the operation (and is not looking for a mainly remote role).
Apply
If you’ve managed website content in a commercially focused environment and enjoy combining content, marketing, user experience and performance, we’d love to hear from you.
Website Content Manager employer: Fuller, Smith & Turner
Contact Detail:
Fuller, Smith & Turner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Content Manager
✨Tip Number 1
Get to know the company inside out! Research Fuller's pubs, their values, and what makes them tick. This way, when you chat with them, you can show off your knowledge and passion for their brand.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to website content management. Think about how your experience aligns with their needs, especially around user journeys and SEO. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Fuller's family.
We think you need these skills to ace Website Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Website Content Manager role. Highlight your experience in managing website content, especially in a commercially focused environment. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve improved user journeys or engagement in previous roles. This will help us see the impact you can make at Fuller’s.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the hospitality industry and how your background fits with our brand. We love seeing personality, so let us know why you’re excited about this opportunity!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Fuller, Smith & Turner
✨Know Your Websites Inside Out
Before the interview, take a deep dive into Fuller's websites. Familiarise yourself with the layout, content, and any recent updates. This will not only show your genuine interest but also help you discuss specific examples of how you can enhance their digital estate.
✨Showcase Your Marketing Mindset
Prepare to discuss how your previous experience aligns with the marketing goals of the role. Think about how you've used data to drive engagement or improve user journeys in past positions. Be ready to share concrete examples that demonstrate your analytical skills.
✨Collaboration is Key
Since this role involves working closely with various teams, be prepared to talk about your collaborative experiences. Highlight instances where you successfully worked with stakeholders or agency partners to achieve a common goal, especially in a fast-paced environment.
✨Bring Your SEO Knowledge to the Table
Brush up on your SEO best practices and be ready to discuss how you've implemented them in previous roles. Share specific strategies you've used to optimise content for better performance, as this will be crucial for driving traffic and engagement on Fuller's websites.