At a Glance
- Tasks: Lead CRM campaigns and manage social media to enhance customer relationships.
- Company: Fuller’s, a premium pub and hotel experience creator.
- Benefits: Up to £32,000 salary, supportive environment, and career growth opportunities.
- Other info: Join a forward-thinking team with access to cutting-edge tools.
- Why this job: Shape how Fuller’s connects with millions through innovative digital marketing.
- Qualifications: 2 years in digital marketing, CRM campaign management, and strong analytics skills.
The predicted salary is between 32000 - 32000 £ per year.
This role is located in our office (Chiswick, W4 3NN) and out in our pubs. Up to £32,000. Fuller’s are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors. Fuller’s is family and a place where everyone belongs.
Therefore, we’re seeking a creative and driven Digital Marketing Assistant to join our central team, reporting to the Digital Marketing Lead. You’ll lead Fuller’s CRM and social media channels - enhancing customer relationships, boosting digital presence, and supporting site teams. This is a great opportunity for a data-led marketer to shape our email and social communications in a fast-paced, dynamic environment.
Responsibilities
- CRM & Email Marketing: Lead end-to-end CRM campaigns including planning, testing, and reporting.
- Optimise customer journeys and automation to boost engagement and loyalty.
- Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.
- Social Media: Oversee organic social content across Fuller’s and sub-brands, ensuring brand consistency.
- Create and manage content calendars, aligning with broader marketing goals.
- Support and train local teams to improve social media quality and engagement.
- Campaign & Collaboration: Deliver integrated digital campaigns across CRM, social, paid media, and web.
- Partner with Operations and pub teams to activate central strategies locally.
- Monitor trends and competitor activity to bring fresh ideas to the team.
The Ideal Applicant Will Have
- 2 years experience in a digital marketing role.
- Demonstrable experience managing CRM campaigns and/or brand social media accounts.
- Familiarity with A/B testing, campaign optimisation, and reporting.
- Experience briefing and producing creative assets for digital campaigns.
- Strong Excel/analytics skills.
- Hospitality or retail experience.
This is a chance to shape how Fuller’s connects with millions of guests every year. You’ll join a forward-thinking digital marketing team with a test-and-learn culture, access to cutting-edge tools, and the opportunity to grow your career in a supportive environment. If you’re passionate about CRM, social media, and delivering marketing that makes a real commercial impact, we’d love to hear from you.
CRM Digital Marketing Assistant in London employer: Fuller, Smith & Turner
Contact Detail:
Fuller, Smith & Turner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Digital Marketing Assistant in London
✨Tip Number 1
Get to know the company inside out! Research Fuller’s pubs, their values, and what makes them tick. This will help you tailor your conversations and show that you're genuinely interested in being part of their family.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and digital marketing. Think about how your past experiences align with the role and be ready to share specific examples that highlight your skills.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace CRM Digital Marketing Assistant in London
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing candidates who are genuinely excited about the role.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this position. Highlight your experience with CRM campaigns and social media management, as these are key for us. A tailored application shows that you’ve done your homework and are serious about joining our team.
Be Data-Driven: Since we’re looking for a data-led marketer, include any relevant metrics or results from your previous roles. Whether it’s engagement rates or campaign performance, numbers speak volumes and can set you apart from other applicants.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the Fuller’s family!
How to prepare for a job interview at Fuller, Smith & Turner
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Acteol and Atreemo. Brush up on your knowledge of how to manage campaigns, optimise customer journeys, and deliver performance insights. Being able to discuss specific examples of your experience with these tools will show that you're ready to hit the ground running.
✨Show Off Your Social Media Savvy
Prepare to talk about your experience managing social media accounts. Bring examples of content calendars you've created or campaigns you've led. Highlight how you’ve improved engagement and brand consistency in previous roles. This will demonstrate your ability to oversee Fuller’s organic social content effectively.
✨Be Data-Driven
Since this role is all about boosting engagement through data-led marketing, be ready to discuss your analytical skills. Share specific instances where you used A/B testing or campaign optimisation to achieve results. Showing that you can back up your strategies with data will impress the interviewers.
✨Embrace the Fuller’s Culture
Familiarise yourself with Fuller’s values and their role in British culture. Be prepared to discuss how you can contribute to creating unique pub experiences. Showing that you understand and appreciate the brand will help you connect with the team and demonstrate that you’re a good fit for their family-oriented culture.