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- Tasks: Lead CRM campaigns and manage social media to enhance customer engagement.
- Company: Fuller's, a premium pub and hotel experience creator with a family-oriented culture.
- Benefits: Opportunity for career growth in a supportive, dynamic environment with cutting-edge tools.
- Why this job: Shape how we connect with millions and make a real impact in digital marketing.
- Qualifications: Experience in CRM campaigns, social media management, and strong analytical skills.
- Other info: Join a forward-thinking team with a test-and-learn culture.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Digital Marketing Assistant (CRM & Social Media)
This role is located in our office (Chiswick, W4 3NN) and out in our pubs.
Fuller\’s are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask‑conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors.
Fuller’s is family and a place where everyone belongs.
Therefore, we’re seeking a creative and driven Digital Marketing Assistant to join our central team, reporting to the Digital Marketing Lead. You’ll lead Fuller’s CRM and social media channels – enhancing customer relationships, boosting digital presence, and supporting site teams. This is a great opportunity for a data‑led marketer to shape our email and social communications in a fast‑paced, dynamic environment.
Responsibilities Include
CRM & Email Marketing
- Lead end‑to‑end CRM campaigns including planning, testing, and reporting.
- Optimise customer journeys and automation to boost engagement and loyalty.
- Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.
Social Media
- Oversee organic social content across Fuller’s and sub-brands, ensuring brand consistency.
- Create and manage content calendars, aligning with broader marketing goals.
- Support and train local teams to improve social media quality and engagement.
Campaign & Collaboration
- Deliver integrated digital campaigns across CRM, social, paid media, and web.
- Partner with Operations and pub teams to activate central strategies locally.
- Monitor trends and competitor activity to bring fresh ideas to the team.
The Ideal Applicant Will Have
- 2 years experience in a digital marketing role
- Demonstrable experience managing CRM campaigns and/or brand social media accounts.
- Familiarity with A/B testing, campaign optimisation, and reporting
- Experience briefing and producing creative assets for digital campaigns
- Strong Excel/analytics skills.
- Hospitality or retail experience.
This is a chance to shape how Fuller’s connects with millions of guests every year. You’ll join a forward‑thinking digital marketing team with a test‑and‑learn culture, access to cutting‑edge tools, and the opportunity to grow your career in a supportive environment.
If you’re passionate about CRM, social media, and delivering marketing that makes a real commercial impact, we’d love to hear from you.
Want to know more?
Please get in touch.
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Digital Marketing Assistant employer: Fuller, Smith & Turner
Contact Detail:
Fuller, Smith & Turner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially any CRM campaigns or social media content you've worked on. This gives employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Fuller’s and understanding their brand voice. Think about how your experience aligns with their values and be ready to share specific examples of your past work that demonstrate your fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Fuller’s family.
We think you need these skills to ace Digital Marketing Assistant
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing shine through. We want to see that you’re genuinely excited about the role and how you can contribute to Fuller’s unique pub experiences.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience with CRM campaigns and social media management, as these are key for us. Use specific examples that demonstrate your skills and achievements in these areas.
Be Data-Driven: Since we’re looking for a data-led marketer, don’t forget to mention any experience you have with analytics and reporting. Show us how you’ve used data to optimise campaigns or improve customer engagement in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Fuller’s!
How to prepare for a job interview at Fuller, Smith & Turner
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, like Acteol and Atreemo. Be ready to discuss how you've used similar tools in the past to manage campaigns and optimise customer journeys.
✨Showcase Your Social Media Savvy
Prepare examples of social media campaigns you've managed or contributed to. Highlight your understanding of brand consistency and how you’ve engaged audiences through creative content.
✨Data-Driven Mindset
Since this role is data-led, be prepared to talk about your experience with A/B testing and campaign optimisation. Bring specific metrics or results from previous campaigns to demonstrate your analytical skills.
✨Embrace the Hospitality Angle
Given Fuller’s focus on hospitality, share any relevant experience you have in this sector. Discuss how you can leverage your understanding of customer relationships to enhance their digital presence.