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- Tasks: Lead CRM campaigns and manage social media to enhance customer relationships.
- Company: Fuller’s, a premium pub and hotel experience creator.
- Benefits: Up to £32,000 salary, supportive environment, and career growth opportunities.
- Other info: Join a forward-thinking team with access to cutting-edge tools.
- Why this job: Shape how Fuller’s connects with millions through innovative digital marketing.
- Qualifications: 2 years in digital marketing, CRM campaign management, and strong analytics skills.
The predicted salary is between 32000 - 32000 £ per year.
This role is located in our office (Chiswick, W4 3NN) and out in our pubs. Up to £32,000. Fuller’s are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors. Fuller’s is family and a place where everyone belongs.
Therefore, we’re seeking a creative and driven Digital Marketing Assistant to join our central team, reporting to the Digital Marketing Lead. You’ll lead Fuller’s CRM and social media channels - enhancing customer relationships, boosting digital presence, and supporting site teams. This is a great opportunity for a data-led marketer to shape our email and social communications in a fast-paced, dynamic environment.
Responsibilities
- CRM & Email Marketing: Lead end-to-end CRM campaigns including planning, testing, and reporting. Optimise customer journeys and automation to boost engagement and loyalty. Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.
- Social Media: Oversee organic social content across Fuller’s and sub-brands, ensuring brand consistency. Create and manage content calendars, aligning with broader marketing goals. Support and train local teams to improve social media quality and engagement.
- Campaign & Collaboration: Deliver integrated digital campaigns across CRM, social, paid media, and web. Partner with Operations and pub teams to activate central strategies locally. Monitor trends and competitor activity to bring fresh ideas to the team.
The Ideal Applicant Will Have
- 2 years experience in a digital marketing role
- Demonstrable experience managing CRM campaigns and/or brand social media accounts.
- Familiarity with A/B testing, campaign optimisation, and reporting
- Experience briefing and producing creative assets for digital campaigns
- Strong Excel/analytics skills.
- Hospitality or retail experience.
This is a chance to shape how Fuller’s connects with millions of guests every year. You’ll join a forward-thinking digital marketing team with a test-and-learn culture, access to cutting-edge tools, and the opportunity to grow your career in a supportive environment. If you’re passionate about CRM, social media, and delivering marketing that makes a real commercial impact, we’d love to hear from you.
CRM Digital Marketing Assistant employer: Fuller, Smith & Turner
Contact Detail:
Fuller, Smith & Turner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Digital Marketing Assistant
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially any CRM campaigns you've led. This gives you a chance to demonstrate your creativity and results-driven mindset.
✨Tip Number 3
Prepare for interviews by researching Fuller’s and understanding their brand values. Think about how your experience aligns with their mission of enhancing customer relationships and boosting digital presence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Fuller’s family.
We think you need these skills to ace CRM Digital Marketing Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your digital marketing experience, especially with CRM campaigns and social media management, to show us you’re the perfect fit for the role.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about digital marketing and how your background aligns with Fuller’s values. Share specific examples of your past work that demonstrate your creativity and data-driven approach.
Showcase Your Analytical Skills: Since we’re looking for someone with strong Excel and analytics skills, don’t forget to mention any relevant tools or techniques you’ve used in previous roles. This will help us see how you can optimise customer journeys and boost engagement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Fuller’s!
How to prepare for a job interview at Fuller, Smith & Turner
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Acteol and Atreemo. Brush up on your knowledge of how to optimise customer journeys and boost engagement, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Creativity
Prepare examples of past campaigns you've worked on, especially those involving social media and email marketing. Be ready to discuss how you’ve used creative strategies to enhance customer relationships and drive engagement. This is your chance to shine!
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with insights from your previous roles. Talk about how you’ve used data to inform your marketing decisions, optimise campaigns, and report on performance. Numbers speak volumes!
✨Understand the Brand
Do your homework on Fuller’s and their unique position in the pub and hospitality industry. Familiarise yourself with their values and how they connect with their customers. Showing that you understand their brand will demonstrate your genuine interest in the role.