At a Glance
- Tasks: Support PR campaigns, build media lists, and pitch stories to journalists.
- Company: Join Full Fat, a culture-driven creative agency making waves in PR.
- Benefits: Competitive salary, enhanced holiday, flexible working, and team events.
- Other info: Enjoy a vibrant workplace with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping brand narratives in a fast-paced environment.
- Qualifications: Passion for media, creativity, and previous agency experience preferred.
The predicted salary is between 28000 - 32000 £ per year.
We are looking for a passionate and creative PR Account Executive to work across our culture, brand and experience portfolio spanning food, drink, music, tech and FMCG brands. The role is part of the PR Hub at Full Fat, delivering the day-to-day execution of PR campaigns. If you're an ambitious, creative, proactive, organised and media-obsessed individual who works well in a fast-paced environment and loves the art of storytelling, this role is for you.
Full Fat is a culture-led creative and communications agency creating movements that connect deeply, add value to communities and deliver lasting impact. Working across live events, music, food and drink, fashion, travel and art, the agency helps brands resonate in culture through insight-led strategy, behavioural science, and culture-first storytelling.
The role involves:
- Supporting Account Managers in executing media outreach across assigned accounts
- Building and maintaining media lists, researching journalist contacts and tracking coverage
- Confidently developing and pitching feature ideas and news stories to journalists
- Drafting initial press releases, media alerts and pitch emails for review
- Writing compelling copy for a range of media and client-facing purposes: emails, letters, briefings, meeting agendas, press releases, competition copy and newsletters
- Monitoring media for coverage, competitor activity and newsjacking opportunities
- Understanding and running programmes of media promotional activity, such as competitions and sampling offers
- Supporting event logistics: press days, launches, activations, media immersions, press accreditation, on-site interviews, photo calls, press conferences and training days
- Attending press and consumer-facing events, representing clients and Full Fat to a high standard
- Assisting in client liaison: writing status updates, meeting follow-up notes, planning for and participating in client calls
- Compiling coverage reports, media round-ups and evaluating client coverage
- Keeping the PR hub admin running: media databases, contact records, filing
- Contributing ideas in brainstorms, campaign planning and new business pitches
The right candidate will:
- Have a positive, proactive and can-do mentality
- Live by the Full Fat values - Adventure, Curiosity, Own It, Human Connection and Good Vibes
- Not be afraid to roll up their sleeves when presented with a challenge
- Always be thinking of creative ways to drive results
- Be curious about the evolving media landscape with a finger firmly on the pulse of culture
- Be passionate about storytelling and the craftsmanship around this
- Constantly work to improve media knowledge and cultivate a diverse range of media contacts
- Be interested in making new connections and meeting new people
- Be looking to join an ambitious, culture-driven agency and happy to work in a fast-paced environment
- Convey the vision and values of the agency to peers and clients
- Have previous experience in an agency environment whether through work experience or placements
At Full Fat, employees enjoy a wide range of benefits that have helped us achieve certified Great Place To Work status:
- London Living Wage employer, a competitive salary package reviewed annually
- Enhanced holiday with 28 days holiday as standard, with additional days for birthdays and length of service, plus closing the office over Christmas & New Year on top
- A social and cultural programme incorporating experiences, wellbeing events and mental health training and check-ins
- An annual team summit event where we take the team away on a 2-3 day company trip with a curated itinerary
- Lieu time for time spent at client launches and festivals over the weekend
- Flexible working, you can start any time from 8-10am
- Hybrid working policy - we are 2 days in the office and the rest is flex
- Brekkie, snacks and fresh fruit delivery to our Shoreditch Office
- Monthly lunch on the house
- Annual company-wide bonus scheme when targets are met
- Cycle to work scheme
If this role and Full Fat sound right for you, we'd love to hear from you. To apply, please complete the entry form on our website.
Salary: £28,000 - £32,000
PR Account Executive in London employer: Full Fat
Full Fat is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a commitment to employee growth, we offer extensive benefits including enhanced holiday, flexible working arrangements, and opportunities for professional development within a dynamic agency environment. Located in the heart of Shoreditch, our team enjoys a stimulating atmosphere enriched by cultural experiences and a focus on wellbeing, making it an ideal place for passionate individuals to flourish in their PR careers.
StudySmarter Expert Advice🤫
We think this is how you could land PR Account Executive in London
✨Tip Number 1
Get your networking game on! Attend industry events, workshops, and meet-ups to connect with PR professionals. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to pitch ideas or contribute in meetings, don’t hold back. Bring your unique perspective to the table and let your passion for storytelling shine through.
✨Tip Number 3
Stay on top of media trends! Regularly read up on the latest news in the PR world and follow key influencers. This will not only help you in interviews but also show that you're genuinely interested in the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining Full Fat and being part of our culture-driven team.
We think you need these skills to ace PR Account Executive in London
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for PR and storytelling shine through in your application. We want to see that you’re not just looking for a job, but that you genuinely care about the media landscape and the brands we work with.
Tailor Your Writing:Make sure to customise your application materials for the role. Use language that reflects our job description and highlight relevant experiences that showcase your writing skills and creativity.
Be Proactive:Demonstrate your proactive nature by including examples of how you've taken initiative in past roles. Whether it’s building media lists or pitching ideas, show us that you’re ready to roll up your sleeves and get involved.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Full Fat.
How to prepare for a job interview at Full Fat
✨Know Your Media Landscape
Before the interview, dive deep into the current media landscape. Familiarise yourself with key journalists, trending stories, and relevant publications in the food, drink, music, and tech sectors. This will not only show your passion but also your proactive approach to staying informed.
✨Craft Your Storytelling Skills
As a PR Account Executive, storytelling is crucial. Prepare examples of how you've successfully crafted narratives in past roles or projects. Think about how you can relate these experiences to the brands Full Fat works with, showcasing your creativity and understanding of their mission.
✨Prepare for Practical Scenarios
Expect to discuss real-life scenarios during your interview. Be ready to brainstorm ideas for a potential campaign or pitch a story. Practising these scenarios beforehand will help you articulate your thoughts clearly and demonstrate your ability to think on your feet.
✨Show Your Enthusiasm for Collaboration
Full Fat values teamwork and collaboration. During the interview, express your eagerness to work with others and share examples of how you've successfully collaborated in the past. Highlight your positive attitude and willingness to roll up your sleeves when challenges arise.
