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- Tasks: Drive premium hospitality sales and convert enquiries into bookings in a fast-paced environment.
- Company: Join a leading sports club with a focus on premium experiences.
- Benefits: Competitive pay, flexible hours, and opportunities for career growth.
- Why this job: Engage with customers and create memorable experiences in the world of sports hospitality.
- Qualifications: Strong communication skills and experience in sales or customer service.
- Other info: Work in a dynamic team and enjoy the thrill of live events.
The predicted salary is between 28800 - 43200 £ per year.
The Sales Executive, Hospitality plays a frontline role in driving premium hospitality revenue across both match-by-match experiences and seasonal hospitality memberships, converting enquiries into bookings and first-time buyers into repeat guests. This is a fast-paced, target-driven role suited to someone who enjoys engaging customers, building relationships and closing value-led sales, while developing their skills in a premium, experience-led environment. You’ll be trusted with real responsibility, clear targets and a genuine opportunity to build a career in sales within premium sports hospitality and live events.
Requirements and Responsibilities
- Engage existing customers and enquiries: Confidently convert previous buyers, returning guests and inbound enquiries into the most appropriate matchday or seasonal hospitality experience through consultative, value-led selling.
- Build repeat behaviour: Develop familiarity and credibility over time, driving repeat matchday bookings and progression into seasonal hospitality memberships where appropriate.
- Own opportunities end to end: Take full ownership of enquiries from first contact through to confirmed matchday bookings or seasonal commitments, maintaining pace through disciplined follow-up and clear next steps.
- Proactively re-engage customers: Reconnect with past guests around fixtures, availability and relevant matchday or seasonal offers, aligned to team priorities and sales campaigns.
- Run effective sales conversations: Lead structured, well-prepared discussions that focus on how customers plan to use hospitality - whether on a match-by-match basis or across a season - and the value it delivers.
- Deliver against targets: Consistently convert interest into confirmed sales, achieving individual revenue and conversion targets across both matchday and seasonal products.
- Maintain a clean pipeline: Keep CRM activity, preferences, opportunities and outcomes accurate and up to date to support reliable forecasting and follow-up.
- Develop through coaching: Work closely with senior sales colleagues, taking on feedback and applying it quickly to improve performance and results.
- Support seamless delivery: Ensure complete, accurate handovers to hospitality operations and experience teams post-sale.
- Represent the Club: Act as a credible, professional ambassador across all customer touchpoints, including selected matchdays, events and client appointments.
- Raise sales standards: Contribute ideas, insight and feedback that improve how the team sells, engages customers and drives revenue.
The Sales Executive, Hospitality must have:
- A confident, professional communication style and clear comfort holding sales conversations with customers.
- Experience in a premium sales, hospitality, membership or service-led role, with accountability for outcomes.
- Strong organisation and follow-up discipline; able to manage multiple conversations without losing momentum.
- A results-oriented mindset and willingness to work to clear targets.
- Confidence using CRM or digital systems to manage revenue-driving activity and opportunities.
- The ability to remain calm, credible and focused in live, fast-paced environments.
- Flexibility to work evenings and weekends as required by the fixture calendar.
- A genuine interest in delivering high-quality customer experiences, not just closing transactions.
Ideally, the Sales Executive, Hospitality will also have:
- Experience selling hospitality, events or premium experiences.
- Familiarity with ticketing, membership or inventory-led sales environments.
- Experience working to revenue, conversion or activity targets.
- An interest in football, live sport or live entertainment environments.
Sales Executive, Hospitality employer: Fulham Football Club
Contact Detail:
Fulham Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive, Hospitality
✨Tip Number 1
Get to know the company inside out! Research their hospitality offerings and understand what makes them unique. This will help you engage customers more effectively and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your sales pitch! Role-play with a friend or family member to refine your approach. Focus on how to highlight the value of the hospitality experiences, making it easy for customers to see why they should book with you.
✨Tip Number 3
Follow up like a pro! After initial conversations, make sure to check in with potential customers. A simple message can keep you top of mind and show that you care about their experience.
✨Tip Number 4
Don’t forget to network! Attend events or matchdays to meet people in the industry. Building relationships can lead to valuable connections and opportunities, so get out there and represent!
We think you need these skills to ace Sales Executive, Hospitality
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your enthusiasm for hospitality shine through! We want to see how much you enjoy engaging with customers and creating memorable experiences. Share any relevant experiences that highlight your passion for the industry.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Sales Executive role. Use keywords from the job description to demonstrate that you understand what we're looking for and how your skills align with our needs.
Highlight Your Sales Experience: We’re keen on seeing your sales achievements! Be sure to include examples of how you've successfully converted enquiries into bookings or built relationships with customers in previous roles. Numbers and results speak volumes!
Keep It Professional Yet Personal: While we love a friendly tone, remember to maintain professionalism in your application. Share your personality but keep it relevant to the role. And don’t forget to apply through our website for the best chance of success!
How to prepare for a job interview at Fulham Football Club
✨Know Your Product Inside Out
Before the interview, make sure you understand the hospitality offerings thoroughly. Familiarise yourself with the different matchday experiences and seasonal memberships. This will help you confidently discuss how these options can meet customer needs during your interview.
✨Showcase Your Sales Skills
Prepare to share specific examples of how you've successfully converted enquiries into sales in the past. Highlight your consultative selling approach and how you've built relationships with customers to drive repeat business. This will demonstrate your ability to thrive in a target-driven environment.
✨Demonstrate Your Organisational Skills
Be ready to discuss how you manage multiple conversations and follow-ups without losing momentum. Share any tools or methods you use to keep track of your sales pipeline and ensure accurate CRM activity. This shows that you can handle the fast-paced nature of the role.
✨Express Your Passion for Customer Experience
During the interview, convey your genuine interest in delivering high-quality customer experiences. Talk about how you prioritise customer satisfaction over just closing a sale. This aligns with the company's values and shows that you're a good fit for their team.