At a Glance
- Tasks: Drive premium hospitality sales and convert enquiries into bookings in a fast-paced environment.
- Company: Join a leading sports club with a focus on premium experiences.
- Benefits: Competitive salary, flexible hours, and opportunities for career growth.
- Other info: Opportunity to work at live events and develop your sales career.
- Why this job: Engage with customers and build relationships while working in the exciting world of sports hospitality.
- Qualifications: Experience in sales or hospitality, strong communication skills, and a results-driven mindset.
The predicted salary is between 36000 - 60000 £ per year.
Position Purpose: The Sales Executive, Hospitality plays a frontline role in driving premium hospitality revenue across both match-by-match experiences and seasonal hospitality memberships, converting enquiries into bookings and first-time buyers into repeat guests. This is a fast-paced, target-driven role suited to someone who enjoys engaging customers, building relationships and closing value-led sales, while developing their skills in a premium, experience-led environment. You will be trusted with real responsibility, clear targets and a genuine opportunity to build a career in sales within premium sports hospitality and live events.
Requirements and Responsibilities:
- Engage existing customers and enquiries: Confidently convert previous buyers, returning guests and inbound enquiries into the most appropriate matchday or seasonal hospitality experience through consultative, value-led selling.
- Build repeat behaviour: Develop familiarity and credibility over time, driving repeat matchday bookings and progression into seasonal hospitality memberships where appropriate.
- Own opportunities end to end: Take full ownership of enquiries from first contact through to confirmed matchday bookings or seasonal commitments, maintaining pace through disciplined follow-up and clear next steps.
- Proactively re-engage customers: Reconnect with past guests around fixtures, availability and relevant matchday or seasonal offers, aligned to team priorities and sales campaigns.
- Run effective sales conversations: Lead structured, well-prepared discussions that focus on how customers plan to use hospitality - whether on a match-by-match basis or across a season - and the value it delivers.
- Deliver against targets: Consistently convert interest into confirmed sales, achieving individual revenue and conversion targets across both matchday and seasonal products.
- Maintain a clean pipeline: Keep CRM activity, preferences, opportunities and outcomes accurate and up to date to support reliable forecasting and follow-up.
- Develop through coaching: Work closely with senior sales colleagues, taking on feedback and applying it quickly to improve performance and results.
- Support seamless delivery: Ensure complete, accurate handovers to hospitality operations and experience teams post-sale.
- Represent the Club: Act as a credible, professional ambassador across all customer touchpoints, including selected matchdays, events and client appointments.
- Raise sales standards: Contribute ideas, insight and feedback that improve how the team sells, engages customers and drives revenue.
The Sales Executive, Hospitality must have:
- A confident, professional communication style and clear comfort holding sales conversations with customers.
- Experience in a premium sales, hospitality, membership or service-led role, with accountability for outcomes.
- Strong organisation and follow-up discipline; able to manage multiple conversations without losing momentum.
- A results-oriented mindset and willingness to work to clear targets.
- Confidence using CRM or digital systems to manage revenue-driving activity and opportunities.
- The ability to remain calm, credible and focused in live, fast-paced environments.
- Flexibility to work evenings and weekends as required by the fixture calendar.
- A genuine interest in delivering high-quality customer experiences, not just closing transactions.
Ideally, the Sales Executive, Hospitality will also have:
- Experience selling hospitality, events or premium experiences.
- Familiarity with ticketing, membership or inventory-led sales environments.
- Experience working to revenue, conversion or activity targets.
- An interest in football, live sport or live entertainment environments.
Sales Executive, Hospitality in London employer: Fulham Football Club
As a Sales Executive in Hospitality, you will thrive in a dynamic and rewarding environment that prioritises employee growth and development. Our company fosters a vibrant work culture where collaboration and innovation are encouraged, offering you the chance to engage with customers and build lasting relationships while achieving your sales targets. With a focus on premium experiences and a commitment to excellence, we provide our team members with the tools and support needed to succeed in their careers within the exciting world of sports hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive, Hospitality in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Fulham Football Club. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Fulham Football Club
Don't be shy about reaching out to Fulham Football Club directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Sales Executive, Hospitality in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Fulham Football Club and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Fulham Football Club
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
