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- Tasks: Drive premium hospitality sales and convert enquiries into bookings in a fast-paced environment.
- Company: Join a leading sports club with a focus on premium experiences.
- Benefits: Competitive salary, flexible hours, and opportunities for career growth.
- Other info: Opportunity to work at live events and develop your sales career.
- Why this job: Engage with customers and build relationships while working in the exciting world of sports hospitality.
- Qualifications: Experience in sales or hospitality, strong communication skills, and a results-driven mindset.
The predicted salary is between 36000 - 60000 £ per year.
Position Purpose: The Sales Executive, Hospitality plays a frontline role in driving premium hospitality revenue across both match-by-match experiences and seasonal hospitality memberships, converting enquiries into bookings and first-time buyers into repeat guests. This is a fast-paced, target-driven role suited to someone who enjoys engaging customers, building relationships and closing value-led sales, while developing their skills in a premium, experience-led environment. You will be trusted with real responsibility, clear targets and a genuine opportunity to build a career in sales within premium sports hospitality and live events.
Requirements and Responsibilities:
- Engage existing customers and enquiries: Confidently convert previous buyers, returning guests and inbound enquiries into the most appropriate matchday or seasonal hospitality experience through consultative, value-led selling.
- Build repeat behaviour: Develop familiarity and credibility over time, driving repeat matchday bookings and progression into seasonal hospitality memberships where appropriate.
- Own opportunities end to end: Take full ownership of enquiries from first contact through to confirmed matchday bookings or seasonal commitments, maintaining pace through disciplined follow-up and clear next steps.
- Proactively re-engage customers: Reconnect with past guests around fixtures, availability and relevant matchday or seasonal offers, aligned to team priorities and sales campaigns.
- Run effective sales conversations: Lead structured, well-prepared discussions that focus on how customers plan to use hospitality - whether on a match-by-match basis or across a season - and the value it delivers.
- Deliver against targets: Consistently convert interest into confirmed sales, achieving individual revenue and conversion targets across both matchday and seasonal products.
- Maintain a clean pipeline: Keep CRM activity, preferences, opportunities and outcomes accurate and up to date to support reliable forecasting and follow-up.
- Develop through coaching: Work closely with senior sales colleagues, taking on feedback and applying it quickly to improve performance and results.
- Support seamless delivery: Ensure complete, accurate handovers to hospitality operations and experience teams post-sale.
- Represent the Club: Act as a credible, professional ambassador across all customer touchpoints, including selected matchdays, events and client appointments.
- Raise sales standards: Contribute ideas, insight and feedback that improve how the team sells, engages customers and drives revenue.
The Sales Executive, Hospitality must have:
- A confident, professional communication style and clear comfort holding sales conversations with customers.
- Experience in a premium sales, hospitality, membership or service-led role, with accountability for outcomes.
- Strong organisation and follow-up discipline; able to manage multiple conversations without losing momentum.
- A results-oriented mindset and willingness to work to clear targets.
- Confidence using CRM or digital systems to manage revenue-driving activity and opportunities.
- The ability to remain calm, credible and focused in live, fast-paced environments.
- Flexibility to work evenings and weekends as required by the fixture calendar.
- A genuine interest in delivering high-quality customer experiences, not just closing transactions.
Ideally, the Sales Executive, Hospitality will also have:
- Experience selling hospitality, events or premium experiences.
- Familiarity with ticketing, membership or inventory-led sales environments.
- Experience working to revenue, conversion or activity targets.
- An interest in football, live sport or live entertainment environments.
Sales Executive, Hospitality in London employer: Fulham Football Club
Contact Detail:
Fulham Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive, Hospitality in London
✨Tip Number 1
Get to know the company inside out! Research their hospitality offerings, values, and recent events. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Practice your sales pitch! Role-play with a friend or in front of the mirror. Focus on how you’d engage customers and convert enquiries into bookings. The more comfortable you are, the better you'll perform in those crucial conversations.
✨Tip Number 3
Network like a pro! Attend industry events or connect with current employees on LinkedIn. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s an interview or a casual chat, send a thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Sales Executive, Hospitality in London
Some tips for your application 🫡
Show Your Passion for Hospitality: When you're writing your application, let your enthusiasm for hospitality shine through! We want to see how much you enjoy engaging with customers and creating memorable experiences. Share any relevant experiences that highlight your love for the industry.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who can confidently convert enquiries into bookings, so highlight any past successes in sales or customer engagement.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out. Use bullet points if it helps to organise your thoughts and make it easier for us to read!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Fulham Football Club
✨Know Your Product Inside Out
Before the interview, make sure you understand the hospitality offerings thoroughly. Familiarise yourself with the different matchday experiences and seasonal memberships. This will help you confidently discuss how these products can meet customer needs during your interview.
✨Showcase Your Sales Skills
Prepare to share specific examples of how you've successfully converted enquiries into sales in previous roles. Highlight your consultative selling approach and how you've built relationships with customers to drive repeat business. This will demonstrate your ability to thrive in a target-driven environment.
✨Demonstrate Your Customer Engagement Strategy
Think about how you would proactively re-engage past guests and convert them into repeat customers. Be ready to discuss your strategies for maintaining a clean pipeline and following up on leads. This shows that you’re organised and results-oriented, which is crucial for this role.
✨Be Ready for Role-Play Scenarios
Expect to participate in role-play exercises where you might have to lead a sales conversation. Practice structuring your discussions around customer needs and how to deliver value through hospitality experiences. This will help you feel more comfortable and confident during the actual interview.