The Senior Sales Executive, Hospitality is responsible for delivering premium hospitality revenue across both match-by-match experiences and seasonal hospitality memberships, working with some of the Club’s warmest and most valuable audiences, including inbound enquiries, previous buyers and existing relationships.
You’ll operate as a trusted, high-performing seller, leading consultative, value-led sales conversations that convert interest into repeat matchday visits and longer-term seasonal commitments, while supporting the development of Sales Executives through informal mentoring and best practice.
This is a senior individual contributor role, requiring confidence handling high-value enquiries, guiding buying decisions across different usage types, and positively influencing team standards and performance.
Responsibilities include but are not limited to:
- Deliver premium hospitality sales: Convert inbound enquiries, warm leads and previous buyers into confirmed matchday bookings and seasonal hospitality memberships.
- Own personal revenue performance: Deliver against an individual sales target across both matchday and seasonal products, maintaining strong sales pace and conversion.
- Own complex and high-value opportunities: Take responsibility for higher-value, more complex or at-risk deals, ensuring clear progression, pricing confidence and timely closure.
- Provide day-to-day coaching and escalation: Act as a coaching and escalation point for Sales Executives, supporting live opportunities, objection handling and deal strategy.
- Lead by example: Demonstrate consistently high standards of preparation, follow-up, CRM discipline and client care, reinforcing premium sales standards.
- Support onboarding and development: Accelerate the effectiveness of Sales Executives through shadowing, live feedback and best-practice guidance.
- Ensure opportunity progression: Maintain clear next steps, timelines and accountability across all opportunities, intervening directly where momentum stalls.
- Maintain pipeline quality: Ensure opportunities are accurately qualified, staged and updated to support reliable forecasting.
- Reduce opportunity leakage and slippage: Proactively identify and address stalled, at-risk or underperforming opportunities.
- Work closely with the Sales Manager, Hospitality & Sales Lead, Hospitality: Deliver agreed priorities, campaigns and focus areas, escalating only where appropriate.
- Collaborate cross-functionally: Work with Marketing and CRM teams to execute fixture-led campaigns and targeted outreach activity.
- Ensure clean handovers: Pass complete and accurate information into Account Management and Operations teams to support strong onboarding and delivery.
Senior Sales Executive employer: Fulham FC
Fulham FC is an exceptional employer that offers a vibrant and inclusive work culture, perfect for those passionate about sports and community engagement. As the Matchday Announcer, you'll not only enhance the matchday experience for our supporters but also have opportunities for personal growth through hosting events and on-camera presenting. Located at Motspur Park and Craven Cottage, you will be part of a historic club that values creativity and connection, making every matchday a memorable occasion.
