Fulham FC is looking for an ambitious and analytical CRM Marketing Manager to play a key role in delivering the Club’s wider digital and data growth strategy.
As guardian of the Club’s fan database, you will provide actionable insight and reporting to assist the Club in making informed decisions which support revenue generation across a range of commercial products, drive supporter engagement and acquisition.
The CRM Marketing Manager will own the the development of multichannel CRM marketing plans, audience segmentation and automated workflows, with the aim of serving existing fans and attracting new audiences with more personalised content and relevant experiences.
Working across the Club’s digital estate, the role will be responsible for tracking user journeys, assess UX and improve conversion rates across owned and paid media chanels.
You will work closely with internal stakeholders to ensure MarTech/CRM tools are effectively integrated, optimised, and evolved across the business, enabling us to maximise our understanding of the Fulham fan, align on business priorities and support growth.
The CRM Marketing Manager must:
• Demonstrable experience working in CRM, marketing or lifecycle marketing, with a strong track record of delivering effective campaigns and commercial success;
• Be comfortable working with large quantities of customer data and building audiences with MarTech/CRM tools;
• Be confident to own CRM marketing activity from planning through to review and performance analytics;
• Possess strong analytical skills, feeding actionable insight back to the business in a timely and accurate manner;
• Be experienced in data segmentation and working across different channels, including email, SMS, app/push, website and paid media;
• Be adaptable, organised and able to manage several projects at once;
• Strong understanding of GDPR and UK data protection requirements;
• Have a high attention to detail;
• Excellent written and verbal communication skills – able to build strong relationships to work with internal and external stakeholders/suppliers.
Ideally, the CRM Marketing Manager will:
• Have experiences of implementing/activating a CDP/CDXP system;
• Have experience of using DotDigital or an equivalent MarTech/email platform;
• Be experienced in managing user journeys across a single sign on (SSO) solution;
• Be competent using Google Analytics;
• Have experience of Microsoft Dynamics.
CRM Marketing Manager employer: Fulham FC
Fulham FC is an exceptional employer that offers a vibrant and inclusive work culture, perfect for those passionate about sports and community engagement. As the Matchday Announcer, you'll not only enhance the matchday experience for our supporters but also have opportunities for personal growth through hosting events and on-camera presenting. Located at Motspur Park and Craven Cottage, you will be part of a historic club that values creativity and connection, making every matchday a memorable occasion.
