At a Glance
- Tasks: Lead content creation across social media, YouTube, and blogs for multiple brands.
- Company: Dynamic company focused on innovative brand storytelling and community engagement.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and emerging technology.
- Why this job: Join a creative team and shape brand narratives that resonate with audiences.
- Qualifications: 3+ years in social media or content marketing, strong copywriting skills, and YouTube experience.
The predicted salary is between 35000 - 45000 £ per year.
About the Role
Lead the content engine across all three brands — building a consistent, high-quality output across social media, YouTube, blog and brand storytelling. This role will own the editorial calendar, manage the Creative Designer, and ensure content drives engagement, traffic and brand equity.
Key Responsibilities
- Content Strategy & Planning
- Develop and own the content strategy across all brands and channels.
- Build and maintain an editorial calendar aligned to brand and commercial priorities.
- Translate brand positioning into compelling, channel-appropriate content.
- Brief and manage the Creative Designer on asset production.
- Social Media Management
- Own day-to-day social media management across Instagram, TikTok, Facebook, LinkedIn and X.
- Develop platform-specific strategies for each brand.
- Grow community engagement, followings and brand presence.
- Monitor trends and respond to social conversations in real time.
- YouTube & Video
- Lead the development of a YouTube strategy for each brand.
- Plan, produce and publish video content, briefing internal and external creators.
- Optimise video content for discoverability (titles, thumbnails, descriptions, chapters).
- Track YouTube analytics and iterate based on performance.
- Brand Storytelling & Campaigns
- Lead campaign content ideation and execution across digital channels.
- Ensure brand tone of voice is consistent across all content output.
- Create compelling copy for campaigns, email, web and social.
- Collaborate with PR & Comms Lead on integrated storytelling.
Skills & Experience Required
- 3+ years in a social media or content marketing role, ideally across multiple brands.
- Strong copywriting ability with a confident, adaptable tone of voice.
- YouTube content experience, strategy, production briefing and optimisation.
- Hands-on experience managing social platforms including Instagram, TikTok and LinkedIn.
- Experience briefing creative teams and working with designers and videographers.
- Strong understanding of content performance analytics.
- Highly organised with experience managing editorial calendars.
Additional Competencies
- Digitally fluent, confident across marketing platforms, CRM tools, analytics dashboards and collaboration software.
- AI-forward mindset, actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing.
- Self-starter, highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy.
- Works independently, able to plan and manage their own workload, priorities and deadlines in a fast-moving environment.
- Analytical, uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics.
- Passionate about brand, genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity.
- Passionate about marketing and digital, keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft.
- Collaborative team player, works well across functions, communicates clearly and contributes positively to team culture.
KPIs
- Social media follower growth and engagement rate.
- YouTube subscriber growth and views.
- Content output volume against editorial calendar targets.
- Website traffic generated from organic content.
- Brand storytelling consistency score.
Hybrid - 2 days per week in the Office. Driving License required for travel to sites for content.
Social Media Manager in Woking employer: Fulfilled Talent
Join a dynamic and innovative team as a Social Media Manager, where you'll lead the content strategy across multiple brands in a vibrant and collaborative work environment. Our company fosters a culture of creativity and growth, offering opportunities for professional development and the chance to make a significant impact on brand storytelling. With a hybrid working model and a focus on embracing emerging technologies, we provide a unique platform for you to thrive and drive engagement in the ever-evolving digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Woking
✨Tip Number 1
Get your social media game on point! Start by showcasing your skills on platforms like Instagram and TikTok. Share content that reflects your understanding of brand storytelling and community engagement, and don’t forget to tag us at StudySmarter when you do!
✨Tip Number 2
Networking is key! Connect with other social media managers and industry professionals on LinkedIn. Join relevant groups and participate in discussions to get your name out there. We love seeing our community grow, so let’s help each other out!
✨Tip Number 3
Show off your analytical skills! Create a portfolio that highlights your ability to track performance metrics and optimise content based on data. This will show potential employers that you’re not just creative but also strategic. And remember, apply through our website for the best chance!
✨Tip Number 4
Stay ahead of the trends! Keep an eye on emerging technologies and AI tools that can enhance your content strategy. Share your insights in interviews to demonstrate your passion for marketing and digital innovation. We’re all about that forward-thinking mindset at StudySmarter!
We think you need these skills to ace Social Media Manager in Woking
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can create compelling content, so make sure your application reflects that.
Tailor Your Application:Don’t just send a generic application our way. Take the time to tailor your CV and cover letter to highlight your experience in social media management and content strategy. We want to see how your skills align with our needs, so be specific!
Highlight Your Analytics Skills:Since we value data-driven decisions, make sure to mention any experience you have with analytics tools. Share examples of how you've used data to inform your content strategies or improve engagement. This will show us you understand the importance of performance metrics.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Fulfilled Talent
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their tone, audience, and current social media strategies. This will help you demonstrate how you can enhance their content and engagement during the interview.
✨Showcase Your Content Strategy Skills
Prepare to discuss your previous experiences with content strategy and editorial calendars. Bring examples of how you've successfully planned and executed campaigns that drove engagement and brand equity. Be ready to explain your thought process and the results achieved.
✨Be Ready to Talk Trends
Stay updated on the latest social media trends and platform changes. During the interview, share your insights on how these trends can be leveraged for the brands. This shows your passion for the industry and your proactive approach to content creation.
✨Demonstrate Your Analytical Mindset
Highlight your experience with analytics tools and how you've used data to inform your content decisions. Prepare to discuss specific metrics you've tracked and how they influenced your strategies. This will show that you're not just creative but also data-driven.
