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- Tasks: Lead PR and communications to build and protect brand reputation.
- Company: Dynamic company with a focus on innovative PR strategies.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Shape the future of brand communications and make a real impact.
- Qualifications: 4+ years in PR or communications, strong media relationships, excellent writing skills.
The predicted salary is between 40000 - 50000 £ per year.
Hybrid working - 3 days office, 2 WFH. Field based / travel will be required - Must have driving license.
Role Purpose
Build and protect the reputation of the business and its brands through strategic PR, media relations and communications. This role will establish the PR and comms function from scratch, developing press office capability, managing media relationships, overseeing crisis communications and driving brand visibility across earned, owned and shared channels.
Key Responsibilities
- Media Relations & Press Office
- Build and manage relationships with relevant journalists, editors and media contacts.
- Develop and maintain a media contact database across trade, consumer and digital press.
- Write and distribute press releases, feature pitches and media commentary.
- Manage inbound media enquiries and interview requests.
- Brand Communications
- Develop brand messaging frameworks and key message documents for each brand.
- Ensure consistent and compelling brand communications across all external touchpoints.
- Brief and support spokespeople for media interviews and public appearances.
- Collaborate with the Social Media & Content Lead on integrated campaign communications.
- Crisis Communications
- Develop and maintain a crisis communications plan for the business.
- Act as the first point of contact for reputation-sensitive issues.
- Advise the leadership team on communications strategy during incidents.
- Monitor brand sentiment and media coverage proactively.
- Campaigns & Coverage
- Plan and execute PR campaigns aligned to key trading periods and product launches.
- Secure media coverage across print, broadcast and digital.
- Manage PR agency relationships if applicable.
- Report on press coverage volume, quality and sentiment monthly.
Skills & Experience Required
- ~4+ years in a PR, communications or media relations role — agency or in-house.
- ~ Strong existing relationships with relevant journalists and media contacts.
- ~ Excellent written communication — press releases, pitches, messaging frameworks.
- ~ Experience managing crisis communications or reputation-sensitive situations.
- ~ Confident media trainer and spokesperson coach.
- ~ Experience in consumer, lifestyle or retail brands preferred.
- ~ Ability to work at pace across multiple brands simultaneously.
Core Competencies
- Digitally fluent — confident across marketing platforms, CRM tools, analytics dashboards and collaboration software.
- AI-forward mindset — actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing.
- Self-starter — highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy.
- Works independently — able to plan and manage their own workload, priorities and deadlines in a fast-moving environment.
- Analytical — uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics.
- Passionate about brand — genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity.
- Passionate about marketing and digital — keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft.
- Collaborative team player — works well across functions, communicates clearly and contributes positively to team culture.
Key Performance Indicators
- Press coverage volume and quality (tier 1, 2, 3 placements).
- Brand sentiment score.
- Crisis response time and resolution quality.
- Brand visibility and share of voice.
Senior PR & Communications Executive - Remote in Rochdale employer: Fulfilled Talent
Contact Detail:
Fulfilled Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR & Communications Executive - Remote in Rochdale
✨Network Like a Pro
Get out there and connect with people in the PR and communications field. Attend industry events, webinars, or even local meetups. The more you mingle, the better your chances of landing that dream job!
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes, especially those related to media relations and crisis communications. Let them see how you can add value to their team.
✨Be Ready for Interviews
Prepare for interviews by brushing up on common PR scenarios and how you’d handle them. Think about your approach to building media relationships and managing brand crises. Confidence is key, so practice makes perfect!
✨Apply Through Our Website
Don’t forget to check out our website for open positions! Applying directly through us not only shows your interest but also gives you a better chance of being noticed. We’re excited to see what you bring to the table!
We think you need these skills to ace Senior PR & Communications Executive - Remote in Rochdale
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior PR & Communications Executive role. Highlight your relevant experience in media relations and crisis communications, and don’t forget to showcase your existing relationships with journalists!
Show Off Your Writing Skills: Since excellent written communication is key for this role, include examples of your best press releases or pitches. We want to see how you can craft compelling narratives that resonate with different audiences.
Demonstrate Your Digital Savvy: Mention any experience you have with digital marketing platforms and analytics tools. Show us how you’ve used data to inform your PR strategies and improve brand visibility—this is super important for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Fulfilled Talent
✨Know Your Stuff
Before the interview, dive deep into the company’s recent PR campaigns and media coverage. Familiarise yourself with their brand messaging and any current issues they might be facing. This shows you’re genuinely interested and prepared to hit the ground running.
✨Build Your Media Relationships
Since this role heavily relies on media relations, come prepared with examples of how you've successfully built and maintained relationships with journalists in the past. Share specific stories that highlight your networking skills and how these connections have benefited your previous employers.
✨Crisis Communication Scenarios
Be ready to discuss your experience with crisis communications. Prepare a couple of scenarios where you managed reputation-sensitive situations effectively. Highlight your thought process and the strategies you employed to mitigate risks and protect the brand.
✨Show Your Passion for Brands
Let your enthusiasm for brand building shine through. Talk about brands you admire and why, and how you believe strong brand equity can be achieved. This will demonstrate your genuine interest in the role and align with the company's values.