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For Companies At a Glance
- Tasks: Lead PR and communications to build and protect brand reputation.
- Company: Dynamic company with a focus on innovative PR strategies.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Shape the future of brand communications and make a real impact.
- Qualifications: 4+ years in PR or communications, strong media relationships, excellent writing skills.
The predicted salary is between 45000 - 55000 £ per year.
Role Purpose
Build and protect the reputation of the business and its brands through strategic PR, media relations and communications. This role will establish the PR and comms function from scratch, developing press office capability, managing media relationships, overseeing crisis communications and driving brand visibility across earned, owned and shared channels.
Key Responsibilities
- Media Relations & Press Office
- Build and manage relationships with relevant journalists, editors and media contacts
- Develop and maintain a media contact database across trade, consumer and digital press
- Write and distribute press releases, feature pitches and media commentary
- Manage inbound media enquiries and interview requests
- Brand Communications
- Develop brand messaging frameworks and key message documents for each brand
- Ensure consistent and compelling brand communications across all external touchpoints
- Brief and support spokespeople for media interviews and public appearances
- Collaborate with the Social Media & Content Lead on integrated campaign communications
- Crisis Communications
- Develop and maintain a crisis communications plan for the business
- Act as the first point of contact for reputation-sensitive issues
- Advise the leadership team on communications strategy during incidents
- Monitor brand sentiment and media coverage proactively
- Campaigns & Coverage
- Plan and execute PR campaigns aligned to key trading periods and product launches
- Secure media coverage across print, broadcast and digital
- Manage PR agency relationships if applicable
- Report on press coverage volume, quality and sentiment monthly
Skills & Experience Required
- 4+ years in a PR, communications or media relations role — agency or in-house
- Strong existing relationships with relevant journalists and media contacts
- Excellent written communication — press releases, pitches, messaging frameworks
- Experience managing crisis communications or reputation-sensitive situations
- Confident media trainer and spokesperson coach
- Experience in consumer, lifestyle or retail brands preferred
- Ability to work at pace across multiple brands simultaneously
Core Competencies
- Digitally fluent — confident across marketing platforms, CRM tools, analytics dashboards and collaboration software
- AI-forward mindset — actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing
- Self-starter — highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy
- Works independently — able to plan and manage their own workload, priorities and deadlines in a fast-moving environment
- Analytical — uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics
- Passionate about brand — genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity
- Passionate about marketing and digital — keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft
- Collaborative team player — works well across functions, communicates clearly and contributes positively to team culture
Key Performance Indicators
- Press coverage volume and quality (tier 1, 2, 3 placements)
- Brand sentiment score
- Crisis response time and resolution quality
- Brand visibility and share of voice
Public Relations Communications Manager in Rochdale employer: Fulfilled Talent
Contact Detail:
Fulfilled Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Communications Manager in Rochdale
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. Building relationships with journalists and media contacts can give you a leg up when it comes to landing that PR role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best press releases, campaigns, and any media coverage you've secured. This will help us see your talent in action and how you can elevate our brand.
✨Tip Number 3
Be proactive! If you hear about a potential opportunity or a crisis brewing, don’t wait for someone to reach out. Show us your initiative by suggesting ideas or strategies on how to tackle these situations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team and making an impact in the PR world.
We think you need these skills to ace Public Relations Communications Manager in Rochdale
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Public Relations Communications Manager role. Highlight your relevant experience in PR, media relations, and crisis communications, and show us how you can build and protect our brand's reputation.
Show Off Your Writing Skills: Since excellent written communication is key for this role, include examples of your best press releases, pitches, or messaging frameworks. We want to see your style and how you can craft compelling narratives that resonate with different audiences.
Demonstrate Your Media Connections: We’re looking for someone with strong relationships in the media world. Mention any relevant contacts you have and how you've leveraged these connections in past roles to secure coverage or manage crises effectively.
Be Authentic and Passionate: Let your passion for PR and brand building shine through in your application. Share why you’re excited about this opportunity at StudySmarter and how you can contribute to our mission. Don’t forget to apply through our website!
How to prepare for a job interview at Fulfilled Talent
✨Know Your Stuff
Before the interview, dive deep into the company’s PR strategies and recent campaigns. Familiarise yourself with their brand messaging and any current media coverage. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Relationships
Since this role requires strong media relations, be ready to discuss your existing connections with journalists and editors. Prepare examples of how you've leveraged these relationships in past roles to secure coverage or manage crises effectively.
✨Crisis Communication Scenarios
Expect questions about crisis management. Think of specific situations where you successfully navigated a reputation-sensitive issue. Outline your approach, the actions you took, and the outcomes. This will demonstrate your capability to handle high-pressure situations.
✨Be Digital Savvy
Highlight your experience with digital marketing tools and analytics. Discuss how you’ve used data to inform your PR strategies or measure campaign success. Showing that you’re comfortable with technology will resonate well, especially in a role that values an AI-forward mindset.