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- Tasks: Lead PR and communications to build and protect our brand's reputation.
- Company: Dynamic company with a focus on innovative PR strategies.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and creativity.
- Why this job: Shape the future of our brand and make a real impact in the industry.
- Qualifications: 4+ years in PR or communications, strong media relationships, excellent writing skills.
The predicted salary is between 40000 - 50000 £ per year.
Hybrid working - 3 days office, 2 WFH. Field based / travel will be required - Must have driving license.
Role Purpose
Build and protect the reputation of the business and its brands through strategic PR, media relations and communications. This role will establish the PR and comms function from scratch, developing press office capability, managing media relationships, overseeing crisis communications and driving brand visibility across earned, owned and shared channels.
Key Responsibilities
- Media Relations & Press Office
- Build and manage relationships with relevant journalists, editors and media contacts.
- Develop and maintain a media contact database across trade, consumer and digital press.
- Write and distribute press releases, feature pitches and media commentary.
- Manage inbound media enquiries and interview requests.
- Brand Communications
- Develop brand messaging frameworks and key message documents for each brand.
- Ensure consistent and compelling brand communications across all external touchpoints.
- Brief and support spokespeople for media interviews and public appearances.
- Collaborate with the Social Media & Content Lead on integrated campaign communications.
- Crisis Communications
- Develop and maintain a crisis communications plan for the business.
- Act as the first point of contact for reputation-sensitive issues.
- Advise the leadership team on communications strategy during incidents.
- Monitor brand sentiment and media coverage proactively.
- Campaigns & Coverage
- Plan and execute PR campaigns aligned to key trading periods and product launches.
- Secure media coverage across print, broadcast and digital.
- Manage PR agency relationships if applicable.
- Report on press coverage volume, quality and sentiment monthly.
Skills & Experience Required
- ~4+ years in a PR, communications or media relations role — agency or in-house.
- Strong existing relationships with relevant journalists and media contacts.
- Excellent written communication — press releases, pitches, messaging frameworks.
- Experience managing crisis communications or reputation-sensitive situations.
- Confident media trainer and spokesperson coach.
- Experience in consumer, lifestyle or retail brands preferred.
- Ability to work at pace across multiple brands simultaneously.
Core Competencies
- Digitally fluent — confident across marketing platforms, CRM tools, analytics dashboards and collaboration software.
- AI-forward mindset — actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing.
- Self-starter — highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy.
- Works independently — able to plan and manage their own workload, priorities and deadlines in a fast-moving environment.
- Analytical — uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics.
- Passionate about brand — genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity.
- Passionate about marketing and digital — keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft.
- Collaborative team player — works well across functions, communicates clearly and contributes positively to team culture.
Key Performance Indicators
- Press coverage volume and quality (tier 1, 2, 3 placements).
- Brand sentiment score.
- Crisis response time and resolution quality.
- Brand visibility and share of voice.
PR & Communications Manager (remote) in Rochdale employer: Fulfilled Talent
Contact Detail:
Fulfilled Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Communications Manager (remote) in Rochdale
✨Network Like a Pro
Get out there and connect with people in the PR and communications field. Attend industry events, webinars, or even local meetups. Building relationships can lead to job opportunities that aren’t even advertised!
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes, especially those related to media relations and crisis management. We want to see how you can bring value to our team.
✨Be Ready for the Spotlight
As a PR & Communications Manager, you’ll need to be a confident spokesperson. Practice your media training skills and be prepared to discuss how you’d handle various scenarios. This will show us you’re ready for the role!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace PR & Communications Manager (remote) in Rochdale
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PR & Communications Manager role. Highlight your relevant experience in media relations and crisis communications, and don’t forget to showcase your writing skills with examples of press releases or pitches you've crafted.
Show Off Your Media Connections: Since building relationships with journalists is key, mention any existing connections you have in your application. If you've worked with specific media outlets before, drop those names in to show us you’ve got the right contacts to hit the ground running.
Demonstrate Your Brand Passion: We want to see your enthusiasm for brand building! Share examples of how you've developed brand messaging or executed successful PR campaigns in the past. This will help us understand your commitment to creating compelling brand narratives.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Fulfilled Talent
✨Know Your Stuff
Before the interview, dive deep into the company’s PR and communications strategies. Familiarise yourself with their recent campaigns, press releases, and any media coverage. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Relationships
Since this role requires strong media relations, be ready to talk about your existing connections with journalists and editors. Prepare examples of how you've leveraged these relationships in past roles to secure coverage or manage crises effectively.
✨Crisis Communication Scenarios
Expect questions around crisis management. Think of specific situations where you successfully navigated a reputation-sensitive issue. Outline your approach, the actions you took, and the outcomes to demonstrate your capability in handling such challenges.
✨Bring Your Brand Passion
This role is all about building and protecting brand reputation. Be prepared to discuss what brand equity means to you and how you’ve contributed to it in previous positions. Share your enthusiasm for marketing trends and how you can bring that energy to their team.