Job Summary:
As the European Category Manager for the aftersales products, you will be responsible for developing and executing category strategies that drive sales growth and enhance market positioning for our Automotive aftersales products offerings across Europe.
You will analyse market trends, collaborate with cross-functional teams on Go To Market initiatives and ensure a successful product portfolio.
Key Responsibilities:
- Category Strategy Development: Create and implement a comprehensive category strategy for Automotive aftersales products that aligns with overall business objectives and responds to market demands.
- Market Analysis: Conduct thorough market research to identify trends, customer preferences, new marketplaces, and competitive landscape, utilising data to inform product selection and collaborate on pricing strategies.
- Lifecycle Management: Manage the entire product lifecycle, including channel and product launches, performance tracking, and continuous improvement initiatives based on market feedback, ensuring a robust and appealing product assortment.
- Product Data & Content Ownership: Maintain deep, up-to-date product knowledge across the Automotive aftersales category, serving as the subject-matter authority who feeds accurate specifications, fitment data, and use-case information into AI-powered content tools.
- AI-Assisted Listing Creation: Train and guide AI tools with accurate product information to generate titles, descriptions, and all required listing content, reviewing and refining outputs to ensure accuracy, consistency, and marketplace compliance before publication.
- Performance Analysis: Monitor category performance metrics, analyse sales data, and report findings to stakeholders, making recommendations for adjustments to strategies as needed.
- Cross-functional collaboration: Work closely with marketing, sales, and pricing to develop effective go-to-market strategies, promotional campaigns, merchandising, and product training.
- Performance Tracking: Monitor category performance against KPIs, analysing sales data and making data-driven decisions to optimize product offerings and pricing.
- Customer Engagement: Develop strategies to enhance customer engagement and loyalty within the category, leveraging customer insights and feedback to improve marketing efforts.
- Perform additional duties as assigned by management to support overall business operations and objectives.
Role KPIs
- Sales Performance & Client Gross Margin: Total sales revenue & profitability for the category compared to targets and previous periods.
- Pricing & Promotional Effectiveness: Evaluation of the impact of marketing promotions on category sales and return on investment.
- New Product Launch Success: Sales and Go-To-Market performance of newly introduced products within the category.
- Cross-Selling and Upselling Metrics: Measurement of how often products in the category are sold together or at higher price points.
- Category Development Initiatives: Success of strategic initiatives aimed at enhancing the category, such as product expansions, repositioning or emerging trends.
- Product Range Optimisation: Evaluation of the performance of individual products within the categories to determine the optimal range by region and channel.
Reporting Structure
- This role reports to: Head of Category Management
- Direct reports: 0
12 Month FTC with possibility to extend for the right candidate.
