Brand Production & Experience Lead in Manchester

This company is a leading manufacturer of fitted kitchens, established in 1945.

The company has grown to become Europe's largest kitchen manufacturer, producing over 3,800 kitchens daily and serving customers in more than 90 countries.

It is recognized for its commitment to sustainability, quality craftsmanship, and innovative design, offering a wide range of customizable kitchen solutions that cater to various tastes and budgets.

• Core Competencies
• Customer-first mindset — instinctively designs marketing around the consumer; uses behavioural insight, journey thinking and empathy to shape every campaign, automation and experience
• AI-first operator — defaults to AI and automation to solve problems, scale output and improve decision-making; actively builds AI into workflows rather than treating it as an add-on; stays close to emerging tools and brings them into the business.
• Digitally fluent — confident across marketing platforms, CRM tools, analytic dashboards and collaboration software.
• Self-starter — highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable with a high degree of autonomy.
• Works independently — plans and manages own workload, priorities and deadlines in a fast-moving environment.
• Analytical — uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics
• Passionate about brand — genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity
• Passionate about marketing and digital — keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft
• Collaborative team player — works well across functions, communicates clearly & contributes positively to team culture
• Role Purpose

Bring the companies UK brands to life in the physical and digital spaces where customers and franchisees experience them - owning the production of brand assets, showroom environments, franchisee toolkits and promotional materials across their brands.

This role sits at the intersection of brand, design and operations.

It requires someone who can think creatively and execute practically - building the systems, templates and assets that enable a small team to punch well above its weight.

From their showroom fit-out to a franchisee Canva template, from a seasonal lookbook to a branded merchandise ordering platform, this role makes the brand tangible.

Key Responsibilities

• Showroom Brand Experience
• Own the brand experience across all centrally managed showrooms.
• Manage the physical brand environment in centrally managed showrooms — signage, in-store materials, displays and all branded touchpoints
• Lead the marketing requirements for new showroom openings — from pre-launch through to ongoing brand standards
• Contribute to the showroom opening playbook, ensuring every launch is consistent and on-brand
• Work closely with the Head of Brand Marketing on showroom brand direction and retail experience development
• Franchisee Toolkit & Asset Creation
• Create the brand toolkit templates — Canva assets, digital POS, business cards, point-of-sale graphics and all franchisee-facing collateral
• Build assets that franchisees can self-serve and adapt within brand guidelines, without needing central support for every request
• Maintain version control across the full asset library — retiring outdated materials as new ones are issued
• Work with the Franchisee Support Lead, who facilitates adoption and distribution across the network
• Branded Merchandise & Ordering Systems
• Build and manage the system through which franchisees order branded merchandise — removing agency intermediaries and enabling self-serve
• Source and manage direct relationships with print, merchandise and production suppliers — no agency routing
• Raise purchase orders for all showroom, print and merchandise spend.
• Promotional Materials & Lookbooks
• Create all promotional materials required across brands — seasonal campaigns, product launches, events and showroom activations
• Own the production of brand lookbooks — planned, designed and delivered to agreed timelines
• Ensure all promotional output is consistent with brand guidelines and campaign briefs from the Head of Brand Marketing
• Graphic Design
• Produce design assets across digital and print — social templates, email graphics, event materials, showroom displays
• Brief and manage freelance designers for overflow or specialist work, within the budget agreed with the Head of Brand Marketing
• Ensure all design output meets brand standards

Skills & Experience Required

• Experience in a brand production, creative operations or in-house design role
• Strong working knowledge of Canva and Adobe Creative Suite (or equivalent)
• Experience managing print, merchandise and supplier relationships directly
• Ability to build scalable template systems that non-designers can use confidently
• Experience supporting retail or showroom environments — visual merchandising or in-store brand management a strong plus
• Highly organised — able to manage multiple projects, suppliers and deadlines simultaneously
• Strong eye for detail and brand consistency
• Comfortable with AI tools for design, image generation and creative workflow
• Key Performance Indicators
• Showroom brand compliance — centrally managed showrooms meeting brand standards
• Franchisee toolkit adoption rate — % of network using current assets
• Asset library currency — % of materials up to date
• Promotional material delivery — on time and on brand
• Lookbook delivery against agreed schedule
• Supplier relationships — print and merch delivered on time and on budget
• PO accuracy and timeliness
• Location - Manchester Area / Hybrid — with regular travel to centrally managed showrooms
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