At a Glance
- Tasks: Drive customer engagement and retention through innovative CRM strategies and compelling communications.
- Company: Join a passionate team redefining women's body care and challenging taboos.
- Benefits: Enjoy hybrid working, birthday leave, competitive salary, and staff discounts.
- Other info: Direct access to leadership and opportunities for fast-track development.
- Why this job: Make a real impact on women's health while growing your career in a dynamic environment.
- Qualifications: 5 years of CRM experience with a focus on customer lifetime value and data-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
Are you a CRM expert that lives for CLTV? If you understand the benefit of a good repeat rate, and are passionate about delivering great experiences for existing customers, then read on.
About the brand
This company is on a mission to challenge the taboos around the natural transformations that a woman's body goes through. They’ve built a business that tens of thousands of women love, selling skincare and solutions to help at every stage of their lives. They make taboo-busting body care for problems no one likes to talk about. They make empowering products that celebrate women’s bodies at every stage. They champion women’s health. More than anything, they create products that actually work.
Their next big challenge is harnessing that passion to fuel ambitious future growth plans. Focusing on customer lifetime value and repeat rate, they’re looking for a dedicated CRM Manager that can work with their leadership team and feed up into our strategy, as well as execute at a tactical level to deliver the emails, improve the unboxing experience, and give their amazing customers the experience they deserve - whether they’re buying directly from the website or through one of their retail partners.
You won’t be starting from scratch though - they’ve got existing automation flows, retention strategies, a strong brand identity and an amazing catalogue of content that their community really engage with. On top of that they’ve got a brilliant and passionate team.
So if that sounds like an opportunity you’d like to explore, and you know how to grow customer lifetime value - preferably in an e-commerce environment focused on engaging customers, building community, and finding genuine reasons to keep folks coming back time and time again - then this could be a great fit for you.
About the gig
- Completely owning the 'Existing Customer', you’ll be responsible for driving business growth by ensuring their amazing community continues to use their products. Second order rate, time between purchases, CLTV, subscription churn, referral rate - you’ll be responsible for improving all their existing customer success metrics through the tactics and strategy you’ll define.
- Optimising how they communicate with customers, from capturing as many customers as possible through our retail partners to owning their list hygiene processes and driving up deliverability, it’ll be your job to increase the reach of their marketing comms through a combination of testing, best practice and creative thinking.
- Owning all existing customer marketing communications across multiple touch points. Whether it’s email, SMS, on-site, or the physical unboxing experience, you’ll own everything - from new product launches to educational blog posts. You’ll bring bags of compelling copy, irresistible CTAs and A/B test ideas with you to really drive their click through rate, as well as the organisational ability to plan your campaign calendar weeks ahead of time.
- Improving their subscription offering to address customer pain points and reduce churn. They have not really focused on their subscription system in the past, and they would like this person to change that by rolling out the red carpet and giving their subscribers the premium experience they deserve.
- Building and owning automation flows that entertain, educate and engage to guarantee that their customers are getting the most from their purchases. You’ll be responsible for constantly monitoring, testing and optimising their complex automation flows as a key part of improving the company’s retention metrics. That’s everything from their welcome and product-specific onboarding series, to their reactivation and retention flows.
- Feeding into the bigger marketing and business strategies to make sure that the existing customer experience is represented at every stage, from awareness campaigns to B2B partnerships. This is a small team, and you’ll have direct contact with the Head of Growth & our CEO to share your big ideas on everything retention.
About you
- You’ll have around 5 year’s experience in CRM, with a proven track record of driving up customer lifetime value metrics.
- You’re data-driven, using performance metrics and business trends to inform your decisions and strategy.
- You’ll be comfortable creating a compelling retention strategy from the ground up, with clear action plans designed to improve performance.
- You’re full of ideas and not afraid to share them. We’re looking for someone with knowledge and expertise that’ll share their input with the team.
- You know how to build emails (ideally in Klaviyo) that land in someone’s inbox, and drive them to take action.
- You’re organised, self-motivated, and able to work to deadlines - we’ll be looking to you to own and internally co-ordinate the email campaign calendar, so being proactive with stuff like that is a must.
- You’re keen to grow. The company has ambitious growth targets, and both the role and the person who fills it will develop with the business as we expand the product range and customer base. We need someone who dreams big for the company and themselves.
- You preferably have experience working in a growing e-commerce company, even better if that company is in the skincare / health & wellness space (but this isn’t a deal breaker).
- You’re all about content, education and premium brand building over bargain basement promos & constant flash sales. It’s important that you’re as passionate about delivering amazing tailored experiences to build habits and establish routines that keep customers coming back, rather than just pulling price levers.
The important details
- This is a full-time position, 9am-6pm, 5 days a week.
- Hybrid working (2 days per week in our London office).
- Plus 1 extra day off to celebrate your birthday.
- A key operational role with real ownership and impact.
- Direct access to leadership and fast-track development.
- Annual salary reviews based on performance.
- Staff discount on all company products.
- The opportunity to grow as the brand scales.
- The chance to work for a brand redefining women’s body care.
- You’ll need to be based in the UK and have the right to work in the UK. We cannot sponsor for this role.
About us
We’re a small, passionate team united by a cause that we care deeply about - challenging taboos in women’s healthcare and supporting women through life’s physical and emotional changes. We’re not just creating skincare we’re leading a movement of self-love, science-led solutions, and celebrating these transitions as valuable stages of life. If you think you’re the right fit for the role and that sounds like something you want to be a part of, we’d love to hear from you.
Senior CRM Executive in London employer: Fulfilled Talent
This company is an exceptional employer, offering a vibrant work culture that champions women's health and empowerment through innovative skincare solutions. With a focus on employee growth, you will have direct access to leadership and the opportunity to shape impactful strategies in a supportive environment. Enjoy hybrid working arrangements, annual salary reviews, and a unique chance to contribute to a brand that is redefining women's body care while celebrating personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially around women's health and empowerment. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Show off your skills! Bring examples of your past work, especially any CRM strategies you've implemented that improved customer lifetime value. Use data to back up your achievements – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission to challenge taboos in women’s healthcare.
We think you need these skills to ace Senior CRM Executive in London
Some tips for your application 🫡
Show Your Passion for CRM:When you write your application, let your enthusiasm for CRM shine through! Talk about your experience with customer lifetime value and how you've improved repeat rates in the past. We want to see that you're not just a numbers person, but someone who genuinely cares about creating great experiences for customers.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your relevant skills and experiences that align with what we're looking for. This shows us that you've done your homework and are serious about joining our mission to empower women through skincare.
Be Creative with Your Copy:Since this role involves crafting compelling communications, don’t shy away from showcasing your writing skills in your application. Use engaging language and maybe even include a catchy line or two that reflects your style. We love creativity and want to see how you can bring that to our brand!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it gives you a chance to explore more about our brand and what we stand for before you hit send!
How to prepare for a job interview at Fulfilled Talent
✨Know Your CRM Metrics
Before the interview, brush up on key metrics like customer lifetime value (CLTV), second order rate, and subscription churn. Be ready to discuss how you've used these metrics in your previous roles to drive growth and improve customer experiences.
✨Showcase Your Creative Strategies
Prepare examples of successful retention strategies you've implemented in the past. Think about how you can creatively engage customers through emails, SMS, and unboxing experiences. Bring ideas for A/B testing and compelling CTAs that have worked for you before.
✨Demonstrate Your Data-Driven Approach
Be ready to talk about how you use data to inform your decisions. Share specific instances where you've analysed performance metrics to optimise campaigns or improve customer engagement. This will show that you're not just creative but also analytical.
✨Align with Their Mission
Familiarise yourself with the brand's mission to challenge taboos around women's health. During the interview, express your passion for empowering women and how your values align with theirs. This connection can set you apart as a candidate who truly understands their vision.
