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- Tasks: Lead content creation across social media, YouTube, and blogs for multiple brands.
- Company: Dynamic company focused on innovative brand storytelling and community engagement.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and emerging technology.
- Why this job: Join a creative team and shape brand narratives that resonate with audiences.
- Qualifications: 3+ years in social media or content marketing, strong copywriting skills, and YouTube experience.
The predicted salary is between 35000 - 45000 £ per year.
About the Role
Lead the content engine across all three brands — building a consistent, high-quality output across social media, YouTube, blog and brand storytelling. This role will own the editorial calendar, manage the Creative Designer, and ensure content drives engagement, traffic and brand equity.
Key Responsibilities
- Content Strategy & Planning
- Develop and own the content strategy across all brands and channels.
- Build and maintain an editorial calendar aligned to brand and commercial priorities.
- Translate brand positioning into compelling, channel-appropriate content.
- Brief and manage the Creative Designer on asset production.
- Social Media Management
- Own day-to-day social media management across Instagram, TikTok, Facebook, LinkedIn and X.
- Develop platform-specific strategies for each brand.
- Grow community engagement, followings and brand presence.
- Monitor trends and respond to social conversations in real time.
- YouTube & Video
- Lead the development of a YouTube strategy for each brand.
- Plan, produce and publish video content, briefing internal and external creators.
- Optimise video content for discoverability (titles, thumbnails, descriptions, chapters).
- Track YouTube analytics and iterate based on performance.
- Brand Storytelling & Campaigns
- Lead campaign content ideation and execution across digital channels.
- Ensure brand tone of voice is consistent across all content output.
- Create compelling copy for campaigns, email, web and social.
- Collaborate with PR & Comms Lead on integrated storytelling.
Skills & Experience Required
- 3+ years in a social media or content marketing role, ideally across multiple brands.
- Strong copywriting ability with a confident, adaptable tone of voice.
- YouTube content experience, strategy, production briefing and optimisation.
- Hands-on experience managing social platforms including Instagram, TikTok and LinkedIn.
- Experience briefing creative teams and working with designers and videographers.
- Strong understanding of content performance analytics.
- Highly organised with experience managing editorial calendars.
Additional Competencies
- Digitally fluent, confident across marketing platforms, CRM tools, analytics dashboards and collaboration software.
- AI-forward mindset, actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing.
- Self-starter, highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy.
- Works independently, able to plan and manage their own workload, priorities and deadlines in a fast-moving environment.
- Analytical, uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics.
- Passionate about brand, genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity.
- Passionate about marketing and digital, keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft.
- Collaborative team player, works well across functions, communicates clearly and contributes positively to team culture.
KPIs
- Social media follower growth and engagement rate.
- YouTube subscriber growth and views.
- Content output volume against editorial calendar targets.
- Website traffic generated from organic content.
- Brand storytelling consistency score.
Hybrid - 2 days per week in the Office. Driving License required for travel to sites for content.
Social Media Manager in Liverpool employer: Fulfilled Talent
Contact Detail:
Fulfilled Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Liverpool
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the skills you're boasting about. Show off your creativity and engagement strategies by sharing relevant content that aligns with the brands you're applying to.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn and engage with their posts. This not only helps you stay updated on trends but also puts you on their radar when opportunities pop up. Plus, don’t forget to check out our website for openings!
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research the brands you’re applying to and come armed with ideas for their social media strategy. Show them you’re not just another candidate; you’re someone who’s genuinely invested in their brand story.
✨Tip Number 4
Follow up after your interviews! A quick thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention any key points from the conversation that you found particularly exciting. It keeps you fresh in their minds!
We think you need these skills to ace Social Media Manager in Liverpool
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can bring our brand stories to life, so don’t hold back!
Tailor Your Content Strategy: Make sure to align your application with our content strategy needs. Highlight your experience in managing editorial calendars and creating compelling content across various platforms. We want to see how you can translate brand positioning into engaging content!
Demonstrate Your Social Savvy: Since this role is all about social media management, share specific examples of how you've grown community engagement and brand presence on platforms like Instagram and TikTok. Show us that you know how to monitor trends and engage in real-time conversations!
Keep It Organised: We love a well-structured application! Make sure your CV and cover letter are easy to read and organised. Highlight your experience with analytics and performance metrics, as we value data-driven decision-making. And remember, apply through our website for the best chance!
How to prepare for a job interview at Fulfilled Talent
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their tone, audience, and current social media strategies. This will help you demonstrate how you can enhance their presence and engage their communities effectively.
✨Showcase Your Content Strategy Skills
Prepare to discuss your previous experiences in developing content strategies. Bring examples of editorial calendars you've created and how they aligned with brand goals. Highlight your ability to translate brand positioning into engaging content across various platforms.
✨Be Ready to Talk Analytics
Since this role requires a strong understanding of content performance analytics, brush up on key metrics and tools you've used. Be prepared to discuss how you've used data to inform your decisions and improve content performance in past roles.
✨Demonstrate Your Passion for Social Media
Express your enthusiasm for social media trends and emerging technologies. Share insights on recent trends you've noticed and how they could apply to the brands. This shows you're not just knowledgeable but also genuinely invested in the field.