This company was born in late 2019 to celebrate women's bodies at every life stage. We champion women's health, create products with purpose and build communities around them. We sell skincare and wellness products through our website and established retailers including
Selfridges, BOOTS and Cult Beauty. Our new website launched in September 2026, and now we're
building an incredible internal team to make it work harder. This is a newly created role and a fantastic opportunity for someone who wants to come in and make their stamp on a small but mighty team.
The role
You'll own the performance of the website day to day. That means knowing the numbers every morning, explaining what's moving and why, and turning that into changes on the site that lift revenue. You'll report to the Head of Growth and be the go-to person for anything to do with improving the website.
Key responsibilities
Trading and performance
- Track daily, weekly and monthly site performance: revenue, sessions, conversion rate, AOV,
- add-to-cart, checkout completion, new vs returning customers.
- Spot what's changed and why (by channel, device, landing page and product) and flag
- issues fast.
- Own the weekly trading report and a monthly deep-dive for the Head of Growth, with clear
- recommendations, not just numbers.
- Forecast and track against revenue targets, especially through key trading periods like Black
- Friday and Christmas.
- Monitor competitor brands & pricing, promotions and site changes, and flag what we should
- respond to or learn from.
- Run a test-and-learn roadmap: hypotheses, A/B tests, results and rollouts.
- Improve key journeys (homepage, product pages, bundles, cart and checkout) using
- analytics, heatmaps, session recordings and customer feedback.
- Increase AOV through bundles, upsells, cross-sells and free-shipping thresholds.
- Run post-purchase surveys and pull themes from reviews and customer service to find
- what's stopping people buying, and turn them into site improvements.
Site management
- Keep the Shopify site accurate and up to date: product pages, collections, banners, pricing,
- navigation and promo mechanics.
- Build landing pages for campaigns, launches, paid ads, email and influencer traffic, and test
- them for conversion.
- Set up and QA promotions, discount codes and launches (e.g. new products, gift sets, sale
- events).
- Manage product feeds for Google Shopping and Meta catalogues so ads show accurate
- products and prices.
- Manage customer reviews and site search so shoppers find the right product and trust it.
- Manage the Shopify app stack and work with developers or agencies on bigger changes.
- Own site health: speed, broken links, mobile experience, tracking accuracy and basic on-
- page SEO.
Merchandising and customer journey
- Own merchandising of the online store: product order on collection pages, homepage
- features, hero products, bundles and gift sets.
- Proactively suggest merchandising options (e.g. what to lead with, what to bundle, what to
- push or pull back) backed by sales, conversion and stock data, and review results after each
- change.
- Plan merchandising for each trading moment (launches, seasonal campaigns, BFCM,
- Christmas) and refresh the store so it never looks stale.
- Own the subscription journey end to end in Recharge: how subscriptions are offered on
- product pages, sign-up, the customer portal, skips, swaps and cancellations. Track
- subscriber numbers, churn and lifetime value, and test changes that grow and keep
- subscribers.
- Feed site insights into email/SMS flows (e.g. abandoned basket, browse abandonment) and paid landing pages.
Working with others
- Brief copy, design and content needs for site changes.
- Share learnings across marketing so paid, email and social all point traffic to pages that convert.
What success looks like
- Site conversion rate and AOV up year on year.
- A running test roadmap, with at least two experiments live or analysed monthly.
- A weekly trading report the leadership team actually uses to make decisions.
- Promos and launches go live on time with zero pricing or discount errors.
- Tracking you can trust: Shopify, GA4 and attribution numbers that reconcile.
What you'll bring
- 3+ years in an ecommerce, trading or CRO role at a DTC brand, ideally beauty, wellness or lifestyle.
- Hands-on Shopify experience: you can build pages, set up discounts and manage apps
- without a developer.
- Strong with numbers: confident in Shopify Analytics, GA4 and Excel/Google Sheets.
- Proven CRO results: tests you've run and what they delivered.
- Clear communicator who turns data into simple recommendations.
- Organised and comfortable juggling launches, promos and reporting in a small team.
Nice to have
- Experience with Klaviyo, Recharge (subscriptions) and A/B testing tools (e.g. Intelligems,
- Convert, VWO).
- Heatmap and session tools such as Hotjar or Microsoft Clarity.
- Basic HTML/CSS or Shopify Liquid.
- Multi-touch attribution tools (e.g. Converge, Triple Whale).
- Peak-trading experience (BFCM, Christmas).
Reports to: Head of Growth
Location: Travel to London once a month
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Ecommerce Manager employer: Fulfilled Talent
Fulfilled Talent is an exceptional employer that fosters a collaborative and innovative work culture, perfect for a Pricing Strategy Analyst looking to make a significant impact. With a focus on employee growth, we offer comprehensive training and development opportunities, ensuring you can thrive in your role while contributing to our dynamic team in the United Kingdom. Join us to be part of a forward-thinking company that values data-driven decision-making and rewards your contributions to revenue growth.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Fulfilled Talent are looking for when hiring for a Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Fulfilled Talent for the Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Fulfilled Talent as a Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Fulfilled Talent’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Fulfilled Talent, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Fulfilled Talent's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Fulfilled Talent. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Fulfilled Talent
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Fulfilled Talent uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Fulfilled Talent. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
