At a Glance
- Tasks: Lead content creation across social media, YouTube, and blogs for multiple brands.
- Company: Join a dynamic team focused on innovative brand storytelling.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Embrace AI tools and thrive in a fast-paced, collaborative environment.
- Why this job: Shape brand narratives and engage communities through creative content.
- Qualifications: 3+ years in social media or content marketing with strong copywriting skills.
The predicted salary is between 35000 - 45000 £ per year.
About the Role
Lead the content engine across all three brands — building a consistent, high-quality output across social media, YouTube, blog and brand storytelling. This role will own the editorial calendar, manage the Creative Designer, and ensure content drives engagement, traffic and brand equity.
Key Responsibilities
- Content Strategy & Planning
- Develop and own the content strategy across all brands and channels.
- Build and maintain an editorial calendar aligned to brand and commercial priorities.
- Translate brand positioning into compelling, channel-appropriate content.
- Brief and manage the Creative Designer on asset production.
- Social Media Management
- Own day-to-day social media management across Instagram, TikTok, Facebook, LinkedIn and X.
- Develop platform-specific strategies for each brand.
- Grow community engagement, followings and brand presence.
- Monitor trends and respond to social conversations in real time.
- YouTube & Video
- Lead the development of a YouTube strategy for each brand.
- Plan, produce and publish video content, briefing internal and external creators.
- Optimise video content for discoverability (titles, thumbnails, descriptions, chapters).
- Track YouTube analytics and iterate based on performance.
- Brand Storytelling & Campaigns
- Lead campaign content ideation and execution across digital channels.
- Ensure brand tone of voice is consistent across all content output.
- Create compelling copy for campaigns, email, web and social.
- Collaborate with PR & Comms Lead on integrated storytelling.
Skills & Experience Required
- 3+ years in a social media or content marketing role, ideally across multiple brands.
- Strong copywriting ability with a confident, adaptable tone of voice.
- YouTube content experience, strategy, production briefing and optimisation.
- Hands-on experience managing social platforms including Instagram, TikTok and LinkedIn.
- Experience briefing creative teams and working with designers and videographers.
- Strong understanding of content performance analytics.
- Highly organised with experience managing editorial calendars.
Additional Competencies
- Digitally fluent, confident across marketing platforms, CRM tools, analytics dashboards and collaboration software.
- AI-forward mindset, actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing.
- Self-starter, highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy.
- Works independently, able to plan and manage their own workload, priorities and deadlines in a fast-moving environment.
- Analytical, uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics.
- Passionate about brand, genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity.
- Passionate about marketing and digital, keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft.
- Collaborative team player, works well across functions, communicates clearly and contributes positively to team culture.
KPIs
- Social media follower growth and engagement rate.
- YouTube subscriber growth and views.
- Content output volume against editorial calendar targets.
- Website traffic generated from organic content.
- Brand storytelling consistency score.
Hybrid - 2 days per week in the Office. Driving License required for travel to sites for content.
Social Media Manager in Crawley employer: Fulfilled Talent
Join a dynamic and innovative team as a Social Media Manager, where you'll lead the content strategy across multiple brands in a vibrant and collaborative work environment. Our company fosters a culture of creativity and growth, offering opportunities for professional development and the chance to make a significant impact on brand storytelling. With a hybrid working model and a focus on embracing emerging technologies, we provide a unique platform for passionate marketers to thrive and drive engagement in an exciting digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Crawley
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your best work. Engage with brands you admire and share relevant content to show off your skills.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups. Connect with other professionals on LinkedIn and don’t be shy about reaching out for informational chats.
✨Tip Number 3
Show us what you can do! Create a portfolio that highlights your best campaigns and content strategies. Use case studies to demonstrate how you've driven engagement and brand growth.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to reflect your understanding of our brands and how you can contribute to our content strategy.
We think you need these skills to ace Social Media Manager in Crawley
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creative flair shine through! Use engaging language and showcase your unique voice. Remember, we’re looking for someone who can create compelling content, so make sure your application reflects that.
Tailor Your Application:Don’t just send a generic application our way. Take the time to tailor your CV and cover letter to highlight your experience in social media management and content strategy. We want to see how your skills align with our needs, so be specific!
Highlight Your Achievements:Make sure to include any quantifiable achievements from your previous roles. Whether it’s growing a brand’s social media following or increasing engagement rates, we love to see numbers that back up your claims. Show us what you’ve accomplished!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at Fulfilled Talent
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their tone, audience, and current social media strategies. This will help you demonstrate how you can enhance their presence and engage their communities effectively.
✨Showcase Your Content Strategy Skills
Prepare to discuss your past experiences with content strategy and editorial calendars. Bring examples of successful campaigns you've led, and be ready to explain how you translated brand positioning into compelling content that drove engagement.
✨Be Ready to Talk Analytics
Since this role requires a strong understanding of content performance analytics, brush up on key metrics and tools you've used. Be prepared to discuss how you've used data to inform decisions and optimise content for better results.
✨Demonstrate Your Passion for Social Media
Express your enthusiasm for social media trends and emerging technologies. Share insights on how you've adapted to platform changes and how you plan to keep the brands ahead of the curve in a fast-moving digital landscape.
